Health WHbLE FOODS Wye peat ease-4, fool f,"? a4 ,(ateu‘ae UPCOMING EVENTS SATURDAY, SEPT. 2nd, 12-4 p.m. TAILGATE PARTY Enter to win a $75 "Tailgate Tote" and eat your way to an all-natural tailgate party. • SEPT. All natural kosher deli with hundreds of kosher items throughout the store Freshly baked home-style crusted bread from our in-store bakery Over 200 cheeses from all over the world 65 item salad bar, all natural deli and sushi to go SUNDAY, Fresh roasted coffee from our 10th, 1-4 p.m. on-site coffee roaster ORGANIC TASTE FAIR • SUNDAY, Free classes and lectures on food and natural health. Pick up our monthly newsletter for details. 17th, 5:30 p.m. SEPT. ROSH HASHANA COOKING CLASS Call us for more details! We carry only household and personal care products that have been proven safe through non- animal testing methods. 7350 ORCHARD LAKE ROAD AT 14 MILE • WEST BLOOMFIELD, MI • 248 538 4600 - - Summer Hours (Daylight Savings Time) Sunday Monday - Wed. Thursday Friday 8:00am - 6:00pm 7:30am - 7:00pm 7:30am - 9:00pm 7:30am - 4:30pm ROSkl HASHANA HONEY SPECIAL tee 25040 Southfield Rd • Southfield, MI 48075 248-569-5000 • Fax 248-569-5801 Under the supervision of Detroit Council of Orthodox Rabbis. F id • We do drink 6 beverage catering for weddings, bar/bat mitzvahs, home, office, & temple parties. 9/1 2000 96 No. s SIMON ROTBERG INVITES YOU TO SEE OUR LARGE CHOICE OF WORLD CLASS KOSHER WINES. • We also do catering for home & office wine tasting parties. By appointment only. • Ask for details about food catering. • 40. 14.40 0Ds•c0. 25877 Lahser • Southfield (at Civic Center Dr.) 1248) 352 - 8556 Fax: (248) 352-7254 • Sinai-Grace and head of the ment that is scheduled to arrive any Dermatologic Laser Division. "He day. works on a shoe-string budget to keep His educational background those machines running in good includes a bachelor of science in biol- order. Somehow he figures out how to ogy from Michigan State University, keep even the older generation of course work in electronics at Lawrence lasers in excellent working condition. Technological University and a master "What's more, when one laser pro- of science in administration from cedure may not fit a patient's needs, Central Michigan University. On staff he's able to come up with suggestions at Sinai since 1980, Elson said he for other procedures that might work learned what he does now from vari- better," Dr. Auster says. "He figures ous mentors. out a more efficient way to treat a In short, quick sentences, he patient or how to apply what he describes the historic role Sinai learned from one area of medicine to Hospital played in becoming the cen- another area." ter for laser training Dr. Auster has and laser surgery in known Elson for the Midwest and par- many years. "It's ticularly in Michigan. amazing how much of With exceptional the clinical aspects of patience and the corn- the surgery he munication skills to knows," he says. "dummy-down" corn- "He's important to plex technological me when I'm perform- terms, he explains the ing a surgery. I can dis- workings of a variety cuss medical matters of lasers and their spe- with him knowing that cific functions. Elson is clinical Elson demonstrates the power of he understands the clinical application I'm manager of the a laser. using. Equally impor- Northwest Region for tant, he sincerely cares laser surgery for the about patients and physicians. I consider Detroit Medical Center (DMC). He him to be a friend." also consults with physicians at other Elson is also highly regarded for his hospitals, such as Children's Hospital ability to teach others. He works hard of Michigan in Detroit and Huron at keeping up to date with the latest Valley-Sinai in Commerce Township. techniques, equipment and applica- His first days with lasers were spent tions. Then he organizes seminars and at Sinai when he worked as a researcher, training sessions for the doctors and learning all he could about the machines technicians. from newly published journal articles "I count on him," says Dr. Eugene and playing with the lasers to find out Rontal, an otolaryngologist with what they were capable of doing and offices in Farmington Hills. "When what he could make them do. I'm using a laser to remove a vocal Elson is good at what he does cord nodule, I'm also working with a because he has the unique ability to microscope and manipulating the tis- creatively approach something that is sue. It's Larry who tells me my hands mechanical. "It's true that a surgeon are too close to the target or I need to needs to know the physics of a laser adjust something." and that's part of my job — to make Even with all the accolades, Elson certain he understands how the equip- thinks of himself as the man behind ment works," says Elson. "However, the physician. "I'm the technician," he the surgery itself is almost an art form says. "It's my job to help the doctors because you need to know how to cor- achieve their surgical goals. I work rectly use the laser light and how with gynecologists, ophthalmologists, much tissue to target." A laser produces an intense beam of neurologists, dermatologists, podia- trists and other physicians. I'm always light. Different types of lasers produce concerned about their safety as well as different wavelengths (colors) of light the safety of their patients." that are absorbed by the target. What The use of laser technology has happens to the tissue once the light is consistently expanded in medicine. Its absorbed depends upon the laser's advantages of being precise, efficient, wavelength, energy level and absorp- and often less complicated than con- tion characteristics of the tissue. ventional surgery are likely to keep "Elson is a magician," says Dr. Laser Larry busy for many years. ❑ Barry Auster, chief of dermatology at