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Virtual Convention
A Jewish Brew?
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Okay, Web sites hyping products are
generally a drag. Who needs more
ads, anyway? But the home page of •
the Shmaltz Brewing Company is so
hip in a Jewish sort of way that it's
worth a visit.
41
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To keep friends and family posted
around the country; the United
Synagogue Youth Web site posted daily
\ip,dates of its international convention
Chicago.
The site, uscj.org/usy/ic/ic98.htm,
has a host of pictures and information
from the Dec. 27-31 convention. A link
off the main page connects to the intro-
duction to the convention, which hosted
1,200 members of the United
Synagogue of Conservative Judaism's
youth group branch.
Each day shows a handful of pictures
of convention-related activities, and
some text of what was done, which
included sightseeing, classes with educa-
tors and a concert. As shown rather well
by the Web site, the week was filled with
study sessions, prayer services and social
activities.
The page gives the first announce-
ent of the new international officers
for USY (none from Detroit) and the
unveiling of the USY chapter of the
year, from Newton, Mass.
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up.lat ye 'a: toac kr:Uri.3 33a:
The page has relevant links to the
Web sites of groups or people that
spoke at the convention, the weather
in Chicago from the Chicago Tribune
and the link to the HaNegev USY
web-diary from the convention.
The Florida chapter's site,
www.uscj.org/soeast/usy/ic98, is as
well done, yet highly self-congratula-
tory for its accomplishments. The
benefit of its site over the general
convention's is that it carries infor-
mation from the last day of conven-
tion, New Year's Eve. That is one of
the few downfalls of the main site:
still nothing on the closing of the
convention.
Overall, the main site is quite well
done, if not graphically interesting. It's
not breaking any new Internet ground
based on looks, but to see a few faces
and to learn something about interna-
tional convention, it certainly is good
enough to get the job done.
—Lonny Goldsmith
Seen On The Net
__They're off: Binyamin Netanyahu, Ehud Barak and a slew of others are
running for the top job in Israel's government.
For a daily dose of political news from Israel, check out IsraelWire's
Election 99 site at: www.israelwire.com/elections.html
IsraelWire generally has a right-of-center slant, but there's plenty of
interesting news here, and it's updated regularl Y-
— James D. Besser
—
Their product? He'Brew — "The
Chosen Beer," according to the pro-
mos. It's a "microbrew with chutz-
pah," with a site to match: cute and
funny, with a humor that' theyoung
entrepreneurs hope will sell lots of
beer.
The site opens with a basic
description of the company's line —
apparently just one product so far,
He'Brew "Genesis Ale," described as
"a tasty crisp, and delicious light
brown ale — with no preservatives
33700 VI/OM:WIRD AVENUE
BIRMINWOM";48009
, 241444:4665
„ ,
Mon.
■ Saturday 9-4
Metro Dealer Since 1956
ARNOLD
LINCOLN-MERCURY-MAZDA
Drive East Pay The Least
• .•■ ..........
MarMal
.
• :Si*:
PASSION FOR THE ROAD"'
rAa.M :CIAZEM•141 t:R.
: ••••••••vorve • av a... 0. •
•
-1 ,•LINCOLN
Mercury
GIL PRATT
Leasing Manager
Your West Side Specialist
(810) 445-6000
(or gefilte fish) added."
The site goes on•to explain that
the company "is committed to craft-
ing great shtick and great beer for
the Jewish community and beyond."
They also sell T-shirts, posters,
glasses and other He'Brew parapher-
nalia to kitsch up your house.
Another page offers an introduc-
tion to the Shmaltz family — a
bunch of Jewish young people with a
sense of humor and some business
ambition.
Is it a site that reaches new heights
of Jewish culture and learning? Give
me a break. Is it a fun rest stop on
the information superhighway? You
bet. Take a sip at: www.shmaltz.com/
— James D. Besser
Gratiot Ave. at 12 Mile Road
Roseville, MI 48066
Fax (810) 771-7340
111111111111111=M11.
Don't
Be A Drip.
Get pour
Faucet Fived!
Check out the Plumbers
in our Marketplace
Home and Service
Guide.
1/15
1999
Detroit Jewish News
121