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March 13, 1998 - Image 128

Resource type:
Text
Publication:
The Detroit Jewish News, 1998-03-13

Disclaimer: Computer generated plain text may have errors. Read more about this.

Business

The Whole Truth
And Nothing But

■ Jimmy Launce...9am-Noon
■ Warren Pierce & Jacqueline...lpm-4pm
■ Jim Davis...4pm-7pm

■ Bob Hynes...6am-9am
■ Eli Zaret...6am-9am
■ John DelleMonache...6am-9am

JUDY SIEGEL-ITZKOVICH
Special to The Jewish News

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he world is about to
become a better, more hon-
est place. And, although
Israelis — as a whole — are
better known for their frankness than
for their veracity, it is a group of
Israelis who will be responsible for this
hoped - for improvement.
Amir Lieberman, a young software
developer, and Tamir Segal, owner
and managing director of the Makh-
shevet software firm in Herzliya, have
produced a lie-detector on a disk.
Called Truster, the program is
installed on your- personal computer;
the person whose probity is to be
checked can speak into the computer
microphone (the disadvantage being
that he will then know he is being
examined) or a recording of his voice
can be checked. Even better: Have a
phone line near the computer. Attach
a special switch between your
phone and your computer and
test your interlocutor's honesty
without him knowing (for best
results).
Giving the system a sample of
a minute's ordinary conversation
before testing for honesty will
make the results more accurate.
This, say Segal and Lieberman, is
not against the law in any coun-
try, as the conversation is not
being recorded without some-
one's knowledge.
Want to know if Bibi loves
Sara? He does, very much,
according to Truster's analysis of
the prime minister's defense of
his problematic wife.
Was David Levy offered a top
position on the Labor Party tick-
et, despite his adamant denials? Yes, he
was, according to Truster. Does Bibi,
. despite his used-car-dealer reputation,
tell the truth? Well, says Truster's
analysis of numerous statements, there
are many things he says that he him-
self does not believe.
For example, says Segal, he doesn't
have faith that he'll be able to reach a
peace agreement with the Palestinians.
Did Sara's housekeeper tell the truth
when she claimed Sara threw shoes at
her? Truster says the woman exaggerat-
ed when she said she was actually hit,
but Sara did throw the shoes in her
direction.
Lieberman originally thought of

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3/13
1998

124

Advertise in our Entertainment Section!

'TN

Judy Siegel-Itzkovich is a writer for
the Jerrusalem Post Foreign Service.

making a polygraph-machine-on-a-
CD-ROM for security purposes.
He conceived of the program,
which is based on algorithms for
which patent applications have been
filed here and abroad, as an applica-
tion for questioning suspected terror-
ists. Instead, he has produced a pro-
gram that is a political commentator's m g
gold mine. Makhshevet was estab- "
lished by a group of educators in
1981, when computers were ridicu-
lously primitive. It produced simple
programs on floppy, 5.25-inch
diskettes and computer instruction
books.
Segal bought it in 1991, and it has
since produced 20 original educational
programs and games for young chil-
dren, and has translated numerous
foreign disks into Hebrew. But in the
age of the Internet, when users can get
free entertainment on line, CD-
ROMs have to offer something special
for a customer to buy them. Translat-
ing an original program with a lot of

text into many languages to sell
abroad is very expensive. But Truster,
with little text, can easily be translat-*
ed, and in fact there are already
Hebrew, English, RLthsian, German,
Slovak and Czech versions; a Japanese
edition will appear in March.
A year ago, Lieberman brought his
project to Segal, who jumped at the
idea. He invested a lot of money in
research and development, and a sepa-
rate Makhshevet subsidiary -- called
Truster — is being set up to handle '‘
Truster products, some of which have
already gone on the market.
What is the difference between the
polygraph machine, used by police
detectives, and Truster? The poly-
graph, which costs around $10,000, is
a system that checks pre-determined



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