Business
THE
Fizz from precceding page
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Arab Emirates. Development agree-
ments have also been signed for 30
stores in Singapore.
Canada is the only country on this_/
continent in which A&W Restaurants'
are not operating. And that's only
because the restaurants there, formerly
owned by Unilever, were sold about a
year ago to their management.
'1
Unilever, however, retained the bottle
and can business.
In addition to the Americas, "our
focus is Asia and the Middle East,"
said Feltenstein. "We are very anxiot.c
to do something in Israel, both for
personal and professional reasons. We
thought we had a deal, but we don't
have it, so if any of your readers have
relatives or friends in Israel that woulc
be interested, we'd be delighted to tall
to them."
Altogether, A&W Restaurants will
open about 200 stores this year, 40 of ,
them internationally.
The company's domestic growth
has been nothing short of phenomena
too, adding 136 new stores in 1996.
Mark Siebert, president of
Francorp, Inc., the nation's largest
franchise consulting firm, said, "Since
Sid Feltenstein has come on board the
last couple of years, A&W has made r
dramatic turnaround."
Siebert cited A&W's "significant
growth into new areas they have not
been involved in for a number of
years, such as non-traditional loca-
tions."
Based upon the number of units
they've opened, A&W ranks seventh
or eighth among fast-food franchises,
said Siebert.
Feltenstein predicts the company
will rank even higher in 1998.
The turnaround of A&W has ha
its share of hits and misses. In the la
ter category was a widely-touted rel
tionship with Wal-Mart to put A&
stores into their outlets. That
arrangement has since been severed.
However, a co-branding pact was
inked with TCBY, allowing A&W t t
sell TCBY yogurt in its stores. And
even more co-branding agreements
are almost certainly in the works, as
the company continues to merge its
logo with other well-known
American corporate icons.
"We're doing business with peopl
like Texaco, Total Petroleum, Holida
Inns, Mobil — huge mega-corpora-
tions — and we continue to do busi
ness with individuals (as franchise
holders)," said Feltenstein.
"I think there's just such huge
opportunity in this industry today. I