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Deli • Dining
Catering
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ple-happy consumers. The cam-
paign was dropped by Quaker
Oats, reportedly on the advice
of industry consultant Tom
Pirko, president of Bevmark
Consulting Group.
Pirko told Newsday last year
Kaufman's message was "too
confining for a drink that at-
tempts to appeal to a mass mar-
ket. Not everyone in the country
starts the morning with a
bagel."
The bagel remark led some to
speculate that Pirko, hence
Quaker, considered the Snapple
lady too Jewish. Kaufman will
say only that when she signed
on with Triarc this spring, "It
felt great to be able to wish them
a happy Passover."
Snapple's market value took
a dive during Quaker's owner-
ship and Pirko's consultancy,
and some industry analysts
have pointed to the axing of
Wendy as part of the problem.
Triarc this spring snapped up
Snapple for $300 million. Now
the company — which also mar-
kets Mistic drinks — is count-
ing on Kaufman to help polish
the Snapple image as a small-
town product that can quench a
nationwide thirst. She already
has appeared on radio shows
across the county and on "Live
With Regis and Kathie Lee."
And Triarc even threw Kauf-
man a parade on Fifth Avenue
last month.
"People were honking their
horns and yelling, We miss you,
Wendy,"' recalled Kaufman, a
lifetime Hadassah member who
has shared her career story at
local meetings. "I put my arms
in the air, and in my best Scar-
lett O'Hara imitation I said, 'As
God is my witness, I will never
eat oatmeal again!' "
Jewish Week
Concert Strikes
Sour Note
ERIC J. GREENBERG
SPECIAL TO THE JEWISH NEWS
\ —,
It was billed as a summer
evening of Jewish music in the
shade of Bensonhurst Park, near
the cooling breezes of Gravesend
Bay.
Blue and white fliers with
Jewish stars printed in English
and Russian — to attract the
Brooklyn neighborhood's immi-
grant Jewish population — had
been distributed in stores and on
street corners, and placed on car
windshields for more than a
week, inviting people to a "Free
Jewish Music Festival Concert."
"Bring a chair or a blanket and
invite the family," the flier sug-
gested.
Nearly 300 music lovers were
CONCERT page 96
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Spcnd An
ElT11i11g
With Sonic Vciv Closc Fricnris
such as Fettuccine Alla Bolognese or our
tempting Linguine Alla Marinara.
Why just have dinner tonight, when you
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at Andiamo Italia? Only minutes off 1-696
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Experience the regional Italian creations
of Master Chef, Aldo Ottaviani, who brings
40 years of experience to each carefully
prepared dish. Enjoy a famous Aldo original
Don't just have dinner tonight. Spend an
elegant evening with your very close friends
at Andiamo Italia.
ITALIA
7096 East Fourteen Mile Road, Warren, Michigan 48902 (810) 268-3200
Simcha with Simone
"The Simone Vitale Band is an assurance
of a great evening... One of the hottest
bands in town."
Danny Raskin, Jewish News
"Royal Oak band leader
extraordinaire Simone Vitale..."
Bob Talbert, Detroit Free Press
•Weddings
•Anniversaries
• Private/Corporate Parties
• Bar/Bat Mitzvahs
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Summertime Salad Days
at the
STAGE!
Cool off with a new offering each week
This week featuring:
Char-Grilled
Salmon Salad
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No.
Atto
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• 6873 Orchard Lake Rd • On the Boardwalk • (248) 855-6622
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Open to 11:00 P.M. on Weekends
Call Simone for the best
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(8 10)
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544-7373
THE FINEST CHINESE RESTAURANT ANYWHERE!
ENJOY OUR
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4 GREAT ENTREES! ITEMS GALORE!
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PRIVATE DINING ROOM FOR YOUR
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excludes liquor and beer
Expires 8/31/97
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ffordable Authentic Italian Cuisine
•EXOTIC DRINKS • CHOICE COCKTAILS • PRIVATE DINING ROOM • CATERING • LUNCHES
TNE GREAT WALE
35135 Grand River (Drakeshire Shopping Center)
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2 N.
Saginaw at
Pike
Pontiac
810-334-2275
476-9181
SHANGRI-LA
GOURMET CHINESE RESTAURANT
Featuring
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Enjoy Fine Cuisine f ano Courteous Service
7 Days a Week!
Wonderful traditional favorites...
superb variety of dining specialties
• Live fish, lobster and crab in our
tanks, cooked to order
• Dim Sum lunch specials 11 a.m. to 4 p.m.
• Banquet Facilities • Business Lunches
EARLY DINNERS
MonbaN - SunOcw 4:30 p.m. to 6:00 p.m.
4108 West Maple • Bloomfield Hills • 18101626-2630
our ecia
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CD
with the
EBRATION CONNEC
DIRECTORY
in our Classified Section
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6407 Orchard Lake Road
In The Orchard Mall
(810) 626-8585
Special Carry-Out Menu
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