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June 28, 1996 - Image 114

Resource type:
Text
Publication:
The Detroit Jewish News, 1996-06-28

Disclaimer: Computer generated plain text may have errors. Read more about this.

THE NEW

HAKATA
JAPANESE RESTAURANT

Quality And Volume
Keep A Tiny Deli Jumping

(Formerly Nipponkai)

Is OPEN

Authentic Japanese Dining

Lunch and Dinner

Featuring Elegant Cuisine at Reasonable Prices
In An Atmosphere of Gracious Warmth

• Private Japanese Booths
• Sushi Bar
• Cocktails, Including Sake

Open 7 Days

Dinner: Mon.-Sat. 5:30-10:30 p.m.
Lunch: Mon.-Fri. 11:30-2 p.m.
Sunday 5 p.m. to 9 p.m.

32443 Northwestern Hwy.
Between Middlebelt & 14 Mile

737-7220
Fax: 737-7223

FALAFIL A SPECIALITY

Open 7 Days

Lunch & Dinner

Restaurant

❑ QUALITY
❑ ANOSPHERE
❑ VALUE
Mideastern & American Cuisine
27060 Evergreen at 1-696 & 11

In Lathrup Landing • 559-9099

RAW JUICE BAR

With Fresh-S.ueezed Fruits & Vesetables

r

Buy One Entree At Regular Price
Get Second Entree
Equal or Lesser Value
HALF THE PRICE!

L

0 F

• Dine In Only • With Coupon
• 1 Coupon Per Couple
• Not Valid With Other Offers
Expires 12-31-96

JN
-J

Simcha with Simone

"The Simone Vitale Band is an assurance
of a great evening... One of the hottest
bands in town."

Danny Raskin, Jewish News

"Royal Oak band leader
extraordinaire Simone Vitale..."

Bob Talbert, Detroit Free Press

• Weddings
•Anniversaries
• Private/Corporate Parties
• Bar/Bat Mitzvahs

03i1J za zM krh

B

110

A

N

D

Call Simone for the best
personal service in town, with
an exciting night of dancing and
fun at your party.

(810) 544-7373

Orders come from everywhere has reached unbelievable pro-
, is rated among the nation's
top carry-out-only deli- ... and prompted an author to portions.
Thoughts always came into
catessens. Yet Star Deli on come in from California strictly
12 Mile, east of Telegraph, to interview Sid and Harry for his Sid's and Harry's minds ... Sure
could also rank as one of the book on the best delicatessens in they would consider opening a sit-
America.
down delicatessen, but only if the
country's smallest.
The nationwide comic strip, right location came along ... not
Like the axiom goes about good
things coming in little packages, "Cathy," that appears locally in until ... And since they are doing
the saying might hold true too for the Detroit Free Press, has used so much business in tray cater-
this tiny carry-out deli that does the inside of Star Deli as its back- ing, the thought has also come of
opening a place where strictly
more business in a day than ground.
At this little 1,200-square-foot party trays can be ordered.
many restaurants do in a week.
They are also looking
And according to carloads of carry-out delicatessen,
to perhaps open anoth-
customers, many with names over 10,000 trays a year
er Star Deli ... But
that comprise a who's who in — meat, dairy and salad
again, the location and
metropolitan Detroit Jewry, — are made ... It's noth-
customer-convenience
among oodles of others, the rea- ing for Star to slice a
quarter of a million
are of extreme impor-
son is most apparent.
tance.
There is a high-quality consis- pounds of corned beef in
Of much significance
tency that never wavers ... And a year ... and sell just un-
is their being on the
Star's ability to present such high der 100,000 pounds of DANNY RASKIN
premises ... Presently,
LO CAL
quality is probably because of the tuna salad ... A year ago,
either Sid or Harry or
COLU MNIST
low overhead costs and huge vol- Sid and Harry began
both are almost always
ume ... The latter provides potent making fat-free tuna sal-
ad ... At first, people were skepti- there.
purchasing power.
The carry-out menu at Star
Star Deli is only 1,200 square cal, but after tasting it became
feet ... with 600 of them being the firm believers ... As a result, over Deli is huge in comparison to
when it opened in 1972 ... In the
kitchen from where comes a bevy 30 percent sold is now fat-free.
Also about a year-and-a-half first year, only 1,500 trays were
of homemade goodies like
blintzes, soups, potato salad, tole ago, it began slicing its own lox ... made ... a far cry from the over
slaw, chicken salad, stuffed cab- becoming one of the few carry-out 10,000 of today.
Back then, they didn't even
bage, chopped liver, knishes, delis in the nation to do this.
Next year will be the 25th an- make tuna salad, soup, chicken
rugelach, etc. ... Sid's wife, Rose,
makes the gefilte fish, kugels and niversary of Star Deli, which salad, rice pudding, potato lathes,
opened its doors under Sid's own- fruit salad, Julienne or Greek sal-
other goodies.
ads, kugel, rugelach, sour cream
About the party trays, they ership in May 1972.
Following World War II Sid, a coffee cake, etc. ... And they cer-
have become somewhat of a
trademark of excellence that Polish citizen who had been sent tainly never dreamed of selling
seems to place Star Deli on a top to Siberia, went to a medical 50,000 pounds of turkey a year.
school in the American sector of
When Sid bought the little Star
rung.
Corned Beef Center, with its
Owner Sid Neuman and his Germany, coming here in 1949.
1972 was his first venture into small volume, the vision was to
manager son, Harry Neuman,
have developed an uncanny list the delicatessen business ... Harry change it completely around ...
of devoted customers who simply came a few years later, and he No more rolled turkey, plenty of
would not settle for anything but also had never worked in a deli ... homemade selections and a de-
The success they have created cent carry-out menu.
a tray from Star.
One refrigerated case soon
became four, plus a walk-in
cooler ... filled with smoked
fish, kippered salmon, herring,
etc.
The expanded choices of to-
day also include tuna pasta,
pasta primavera, seafood sal-
ad, etc.
Harry regularly visits other
operations locally and out-of-
town with wife
Star Deli's Sid Lauren, a fine
cook in her own
and Harry
Neuman.
right ... The pur-
pose is not to be
like anyone else or steal ideas,
but to notice ways of better
serving their customers ...
Many times this can be done
away from one's own setup
and in a more relaxed atmos-
phere.
Star Deli does a lot of cater-
ing to privately owned corpo-
rate jets ... People traveling
will take home many items ...

T

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