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January 26, 1996 - Image 106

Resource type:
The Detroit Jewish News, 1996-01-26

Disclaimer: Computer generated plain text may have errors. Read more about this.


No, we aren't as close as Woodward Avenue.
So, everyday, we drive farther to prove going
the extra distance to Wood Motors makes
a big difference in customer service.

First, getting to our location can be as easy as dialing
1 800 WOOD 229.




One of our Award-winning Mercedes-Benz Star Sales Representatives
will work with you to determine how Wood Motors can go further to
gain your satisfaction.

And then, it is programs like, "Yes, Fax Me A Car" that give you the
option of applying for and leasing a Mercedes-Benz within 24 hours
by fax.

Or maybe you would like our Star Sales Representative to bring you a
Mercedes to preview and test drive at your home or office.

Or make an appointment to service your Mercedes with the Wood
Motors Pickup and Delivery Program. A sales and service consultant
will conveniently pick up your car, leave you with a Mercedes loaner
and then return your car after service in tip-top condition,
including a hand car wash.

And the Wood Motors Competitive Labor Rates Program insures
that you receive competitive pricing on all maintenance and repairs.
You will always feel confident that award-winning, trained Mercedes
technicians use genuine Mercedes-Benz parts on your vehicle.

When it comes to giving 100% and going the extra mile for your
Mercedes, no one else in the Detroit area goes further.





15351 Gratiot Ave. (at 8 Mile) Detroit



Computer Chip Plant
In Negev Town

San Francisco (JTA) — Intel
Corp., the Santa Clara, Calif.,
company whose logo adorns most
of the world's personal comput-
ers, is going inside Israel in a big
way — making the largest in-
vestment ever made there by a
foreign firm.
The Silicon Valley chip manu-
facturer has received Israeli gov-
ernment approval to build a $1.6
billion semiconductor plant — ex-
pected to generate $1 billion in
annual. revenues — in the Negev
development town of Kiryat Gat.
The new plant will "increase
the perception in the world of Is-
rael as a leading high-tech coun-
try," said Nimrod Barkan, Israel's
consul general in San Francisco.
The Negev Desert plant also
will provide a shot in the arm to
the economy of Israel's south,
with most of the workers expect-
ed to be drawn from the area be-
tween Ashdod and Beersheva. It
will employ 1,500 people direct-
ly, and provide work for more
than 3,000 others through con-
tractors and suppliers.
"This is not just a manufac-
turing plant. It calls for the em-
ployment of highly qualified
people," Mr. Barkan said.
Intel, whose Pentium chips are
hooked into 75 percent of the
world's personal computers, first
established a foothold in Israel in
1974, alongside major computer-
hardware makers such as Apple
and IBM.
Currently, Intel Israel, one of
the largest high-tech firms with
1,500 employees, maintains a de-
velopment center in Haifa, a mi-
crochip-processing factory in
Jerusalem, a networking soft-
ware development center in Ne-
tanya and a regional sales office
in Tel Aviv.
The new plant will produce
Flash Memory, which provides
easily reprogrammable memo-
ry for computers and other sys-
tems, and retains data even when
the computer's power is turned
Construction is expected to
take 20 months, and production
is scheduled to start in three
Dov Frohman, general man-
ager of Intel Israel, said the Jew-
ish state's skilled work force was
90 percent of the reason Intel de-
cided to establish the plant there.
Israel beat out competition from
many countries and almost every
state in America.
spokesman, John Thompson,
said the company's lona history
in Israel was also a key b factor in
choosing to build the. new plant
"When we look to locate a fa-

cility, we have two choices: Start
a new site or pick a site where we
already have some infrastruc-
We prefer to build where we
have already been successful," he
said. Intel Israel's exports last
year totaled $364 million, mak-
ing it one of the country's top 10
Mr. Frohman, who is also a
vice president of Intel Corp., said
the output per employee will be
$450,000 per year when the plant
is at full production — 10 times
the average in Israeli industry to-
day. The planned facility will be
the first memory chip plant con-
structed by Intel in 15 years. The
only other such plant is in Albu-
querque, N.M.
When the Israel plant is com-
pleted, Mr. Thompson said, Intel
finally will "have another source
of production for the ie chips, so
we can serve a large, growing cus-
tomer base."
Kiryat Gat, a development
town halfway between Tel Aviv
and Beersheva, is expected to be
transformed by the plant, which
will consume more electricity
than the entire town does now
and will dominate the town eco-
A 150-acre site has been allo-
cated to the facility. In the first
phase, more than 1 million
square feet of floor space will be
As an incentive, Intel report-
edly will receive $608 million in
grants from the Israeli govern-
ment, with payments spread over
the next 10 years. The sum rep-
resents 38 percent of Intel's over-
all investment.
Israeli officials hope that the
new plant will not only help the
Negev blossom economically but
will encourage more interna-
tional investment in the country.
Mr. Barkan, citing recent in-
vestments in Israel from compa-
nies such as Southwestern Bell
and Office Depot, predicted that
Intel's growing presence inside
Israel will do just that.
"If a company the size of Intel
is making such a long term corn-
mitment to Israel, it's proof that
Israel is a country where invest-
ment is worthwhile," he said.

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