GOING THE EXTRA MILE No, we aren't as close as Woodward Avenue. So, everyday, we drive farther to prove going the extra distance to Wood Motors makes a big difference in customer service. First, getting to our location can be as easy as dialing 1 800 WOOD 229. - - - One of our Award-winning Mercedes-Benz Star Sales Representatives will work with you to determine how Wood Motors can go further to gain your satisfaction. And then, it is programs like, "Yes, Fax Me A Car" that give you the option of applying for and leasing a Mercedes-Benz within 24 hours by fax. Or maybe you would like our Star Sales Representative to bring you a Mercedes to preview and test drive at your home or office. Or make an appointment to service your Mercedes with the Wood Motors Pickup and Delivery Program. A sales and service consultant will conveniently pick up your car, leave you with a Mercedes loaner and then return your car after service in tip-top condition, including a hand car wash. And the Wood Motors Competitive Labor Rates Program insures that you receive competitive pricing on all maintenance and repairs. You will always feel confident that award-winning, trained Mercedes technicians use genuine Mercedes-Benz parts on your vehicle. When it comes to giving 100% and going the extra mile for your Mercedes, no one else in the Detroit area goes further. IT'S WORTH A CALL TO SEE. *11 WOOD MOTORS Mercedes•Benz 15351 Gratiot Ave. (at 8 Mile) Detroit 1•800•WOOD•2.29 106 Computer Chip Plant In Negev Town San Francisco (JTA) — Intel Corp., the Santa Clara, Calif., company whose logo adorns most of the world's personal comput- ers, is going inside Israel in a big way — making the largest in- vestment ever made there by a foreign firm. The Silicon Valley chip manu- facturer has received Israeli gov- ernment approval to build a $1.6 billion semiconductor plant — ex- pected to generate $1 billion in annual. revenues — in the Negev development town of Kiryat Gat. The new plant will "increase the perception in the world of Is- rael as a leading high-tech coun- try," said Nimrod Barkan, Israel's consul general in San Francisco. The Negev Desert plant also will provide a shot in the arm to the economy of Israel's south, with most of the workers expect- ed to be drawn from the area be- tween Ashdod and Beersheva. It will employ 1,500 people direct- ly, and provide work for more than 3,000 others through con- tractors and suppliers. "This is not just a manufac- turing plant. It calls for the em- ployment of highly qualified people," Mr. Barkan said. Intel, whose Pentium chips are hooked into 75 percent of the world's personal computers, first established a foothold in Israel in 1974, alongside major computer- hardware makers such as Apple and IBM. Currently, Intel Israel, one of the largest high-tech firms with 1,500 employees, maintains a de- velopment center in Haifa, a mi- crochip-processing factory in Jerusalem, a networking soft- ware development center in Ne- tanya and a regional sales office in Tel Aviv. The new plant will produce Flash Memory, which provides easily reprogrammable memo- ry for computers and other sys- tems, and retains data even when the computer's power is turned off. Construction is expected to take 20 months, and production is scheduled to start in three years. Dov Frohman, general man- ager of Intel Israel, said the Jew- ish state's skilled work force was 90 percent of the reason Intel de- cided to establish the plant there. Israel beat out competition from many countries and almost every state in America. Valley Intel's Silicon spokesman, John Thompson, said the company's lona history in Israel was also a key b factor in choosing to build the. new plant there. "When we look to locate a fa- cility, we have two choices: Start a new site or pick a site where we already have some infrastruc- ture. We prefer to build where we have already been successful," he said. Intel Israel's exports last year totaled $364 million, mak- ing it one of the country's top 10 exporters. Mr. Frohman, who is also a vice president of Intel Corp., said the output per employee will be $450,000 per year when the plant is at full production — 10 times the average in Israeli industry to- day. The planned facility will be the first memory chip plant con- structed by Intel in 15 years. The only other such plant is in Albu- querque, N.M. When the Israel plant is com- pleted, Mr. Thompson said, Intel finally will "have another source of production for the ie chips, so we can serve a large, growing cus- tomer base." Kiryat Gat, a development town halfway between Tel Aviv and Beersheva, is expected to be transformed by the plant, which will consume more electricity than the entire town does now and will dominate the town eco- nomically. A 150-acre site has been allo- cated to the facility. In the first phase, more than 1 million square feet of floor space will be built. As an incentive, Intel report- edly will receive $608 million in grants from the Israeli govern- ment, with payments spread over the next 10 years. The sum rep- resents 38 percent of Intel's over- all investment. Israeli officials hope that the new plant will not only help the Negev blossom economically but will encourage more interna- tional investment in the country. Mr. Barkan, citing recent in- vestments in Israel from compa- nies such as Southwestern Bell and Office Depot, predicted that Intel's growing presence inside Israel will do just that. "If a company the size of Intel is making such a long term corn- mitment to Israel, it's proof that Israel is a country where invest- ment is worthwhile," he said. Publicity Deadlines The normal deadline for local news and publicity items is noon Thursday, eight days prior to issue date. The deadline for birth announcements is 10 a.m. Mon- day, four days prior to issue date; out-of-town obituaries, 10 a.m. Tuesday, three days prior to issue date.