CLICKETY page 51
MO./30 MONTHS
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BMW 7401
ENGINEERING PUTS IT
AT THE TOP OF ITS CLASS.
THE PRICE PUTS
IT IN YOUR DRIVEWAY.
(Imagine... a $67,270 BMW for only $799* a month!)
Advanced safety features and legendary BMW performance
make the 7-Series a pleasure to drive. The price, however, makes
it even better. Visit us for a test-drive today.
OFFER EXPIRES 11-30-95!
6- 4.2-ases
Michigan's Largest and Most
4065 Maple
Experienced BMW Dealer
ust E. of Telegraph
Bloomfield Hills
Family Owned and Operated Since 1964
52 I
that figure will increase to $2.2
billion.
The growth of commerce, crit-
ics contend, will depend on
whether the Internet can guar-
antee the transmission of confi-
dential information, such as
credit card accounts, personal ad-
dresses and Social Security num-
bers. The Internet, they point out,
was established 25 years ago as
a medium for academic and sci-
entific researchers to exchange
information, not as a way to con-
duct business.
Yet few prognosticators could
have predicted the immediate ac-
cessibility to cyberspace. The pro-
liferation of personal computers
and easy-to-use operating sys-
tems like Windows and the
growth of on-line services like
CompuServe, Prodigy and Amer-
ica Online give users a clear path
to Web sites of just about anyone
on the Internet. (Web sites are
locations that serve as an um-
brella for home pages where the
computer screen appears as a
"page" of graphics and copy per-
taining to the renter of the space.)
In the upcoming months, Big
Surf Cyber Cafe's adjunct com-
pany, the Birmingham Internet
Group (BIG), will race against
the Yellow Pages and Crain's
Publishing to print an on-line
directory of home pages.
For the more proficient Inter-
net users, BIG's creative team
will design a home page, create
an e-mail box or place a classified
ad. For a one-page resume with
graphic, e-mail link and personal
information, BIG charges a $250
set-up fee and $20 per month
rental charge. The BIG graphic
team features longtime Detroit
artist Stephen Goodfellow, who
will show "virtual art" at the cafe.
Keeping customers informed
and educated about the newest
trends, Web sites and challenges
of the Internet is a high priority,
said Ms. Pulte. BIG has plans to
conduct seminars and workshops
on the practical and profitable
uses of the Internet.
Maybe the Information Age,
after all, just might encourage
what many had believed was a
lost art: Face-to-face communi-
cation. 111
LEADING ISRAELI STOCKS
TRADED ON U.S. EXCHANGES
THE ULTIMATE DRIVING MACHINE*.
MAP LE
6 mAPu
region, but there are about 100
others like it around the world.
From April to June, five new cy-
ber cafes were started in New
York, according to a September
editionof Informationweek jour-
nal.
Cyber cafes might seem like a
place where Spock and the Vul-
cans would hang out, but there's
a more earthly pursuit.
Whenever people come to-
gether with a common interest,
according to Ms. Pulte, the set-
ting is conducive to socializing.
"You could come here to pick up
your e-mail, update your home
page," she said. "Why do it by
yourself (at your office) when you
can be here with other people,
talk software and about your pro-
jects."
At the Big Surf Cyber Cafe,
there's hardly a loss for conver-
sation. Once inside, it's not a
question of whether anything is
going on but whether one can
catch up to the continuous flow
of information. Two projection
screens announce Web sites of
the day. A software library in-
cludes the newest CD-ROM
games. And there's plenty of
reading information about (what
else?) the Information Age.
But Ms. Pulte said Big Surf
Cyber Cafe has a heavy empha-
sis on making customers feel
comfortable.
"We want to bring everyone
into the fold," she said. "We think
we can show people that the In-
ternet is just about pointing and
clicking at what you want." A
greeter will quickly gauge each
customer's cyber navigating skills
and suggest a menu, a terminal
or an on-line brochure.
"This is a destination spot for
people who are curious," she said.
"We just want to make it a friend-
ly place to socialize or to bring
your work."
To many, the commercial via-
bility of the Internet has not yet
been tested, despite the huge fi-
nancial outlays of companies
clamoring for space in cyber-
space. Forrester Research Inc. in
Cambridge, Mass., estimates
that this year, companies will
spend $10 million to advertise on
the World Wide Web. By 2000,
OPEN
SATURDAY
SALES
1 °A.M.-4P.M.
SERVICE/PARTS/SALES
Mon. & 111 9 p.m.
• Lease based on a 30 month term, closed-end lease, subject to credit approval with BMW Financial Service. $2,500 non-refundable down payment required, title, li-
cense, and use tax additional. Sec. dep. of $850, 10,000 mile allowance per year. 15c per mile over limit. MSRP of $67,270 . Option to purchase at lease end for $42,380.
Total of pymts. = ad price + 6%x30. Offer ends Oct. 31, 1995.
Symbol Name
SCIXF
Scitex
Exchange
Oct. 20
Oct. 27
Change
NASDAQ
'18.00
'17.50
50.50
ECILF
ECI Telecom
NASDAQ
$20.75
519.75
51.00
TEVIY
Teva Pharm
NASDAQ
$37.38
$38.25
50.88
I EC
PEC Israel
NYSE
'22.50
523.25
50.75
ELBTF
Elbit Computers NASDAQ
'20.75
'19.25
51.50
ELT
Elscint LTD
NYSE
'2.75
$2.50
-$0.25
ELRNF
Elron Electronics NASDAQ
'11.13
'10.63
-30.50
TAD
Tad iran
NYSE
'21.00
$21.38
$0.38
CMVT ' Comverse
NASDAQ
$20.50
$21.88
'1.38
LANTF
Lannet Data
NASDAQ
'26.50
$27.63
'1.13
ISL
First Israel Fund NYSE
'11.25
'10.75 _ _ -$0.50
Source: Allen Olender, Prudential-rities,
West
field.