CLICKETY page 51 MO./30 MONTHS : •N , \\%. \ \ '\\ • ' • ' N \ • \N . BMW 7401 ENGINEERING PUTS IT AT THE TOP OF ITS CLASS. THE PRICE PUTS IT IN YOUR DRIVEWAY. (Imagine... a $67,270 BMW for only $799* a month!) Advanced safety features and legendary BMW performance make the 7-Series a pleasure to drive. The price, however, makes it even better. Visit us for a test-drive today. OFFER EXPIRES 11-30-95! 6- 4.2-ases Michigan's Largest and Most 4065 Maple Experienced BMW Dealer ust E. of Telegraph Bloomfield Hills Family Owned and Operated Since 1964 52 I that figure will increase to $2.2 billion. The growth of commerce, crit- ics contend, will depend on whether the Internet can guar- antee the transmission of confi- dential information, such as credit card accounts, personal ad- dresses and Social Security num- bers. The Internet, they point out, was established 25 years ago as a medium for academic and sci- entific researchers to exchange information, not as a way to con- duct business. Yet few prognosticators could have predicted the immediate ac- cessibility to cyberspace. The pro- liferation of personal computers and easy-to-use operating sys- tems like Windows and the growth of on-line services like CompuServe, Prodigy and Amer- ica Online give users a clear path to Web sites of just about anyone on the Internet. (Web sites are locations that serve as an um- brella for home pages where the computer screen appears as a "page" of graphics and copy per- taining to the renter of the space.) In the upcoming months, Big Surf Cyber Cafe's adjunct com- pany, the Birmingham Internet Group (BIG), will race against the Yellow Pages and Crain's Publishing to print an on-line directory of home pages. For the more proficient Inter- net users, BIG's creative team will design a home page, create an e-mail box or place a classified ad. For a one-page resume with graphic, e-mail link and personal information, BIG charges a $250 set-up fee and $20 per month rental charge. The BIG graphic team features longtime Detroit artist Stephen Goodfellow, who will show "virtual art" at the cafe. Keeping customers informed and educated about the newest trends, Web sites and challenges of the Internet is a high priority, said Ms. Pulte. BIG has plans to conduct seminars and workshops on the practical and profitable uses of the Internet. Maybe the Information Age, after all, just might encourage what many had believed was a lost art: Face-to-face communi- cation. 111 LEADING ISRAELI STOCKS TRADED ON U.S. EXCHANGES THE ULTIMATE DRIVING MACHINE*. MAP LE 6 mAPu region, but there are about 100 others like it around the world. From April to June, five new cy- ber cafes were started in New York, according to a September editionof Informationweek jour- nal. Cyber cafes might seem like a place where Spock and the Vul- cans would hang out, but there's a more earthly pursuit. Whenever people come to- gether with a common interest, according to Ms. Pulte, the set- ting is conducive to socializing. "You could come here to pick up your e-mail, update your home page," she said. "Why do it by yourself (at your office) when you can be here with other people, talk software and about your pro- jects." At the Big Surf Cyber Cafe, there's hardly a loss for conver- sation. Once inside, it's not a question of whether anything is going on but whether one can catch up to the continuous flow of information. Two projection screens announce Web sites of the day. A software library in- cludes the newest CD-ROM games. And there's plenty of reading information about (what else?) the Information Age. But Ms. Pulte said Big Surf Cyber Cafe has a heavy empha- sis on making customers feel comfortable. "We want to bring everyone into the fold," she said. "We think we can show people that the In- ternet is just about pointing and clicking at what you want." A greeter will quickly gauge each customer's cyber navigating skills and suggest a menu, a terminal or an on-line brochure. "This is a destination spot for people who are curious," she said. "We just want to make it a friend- ly place to socialize or to bring your work." To many, the commercial via- bility of the Internet has not yet been tested, despite the huge fi- nancial outlays of companies clamoring for space in cyber- space. Forrester Research Inc. in Cambridge, Mass., estimates that this year, companies will spend $10 million to advertise on the World Wide Web. By 2000, OPEN SATURDAY SALES 1 °A.M.-4P.M. SERVICE/PARTS/SALES Mon. & 111 9 p.m. • Lease based on a 30 month term, closed-end lease, subject to credit approval with BMW Financial Service. $2,500 non-refundable down payment required, title, li- cense, and use tax additional. Sec. dep. of $850, 10,000 mile allowance per year. 15c per mile over limit. MSRP of $67,270 . Option to purchase at lease end for $42,380. Total of pymts. = ad price + 6%x30. Offer ends Oct. 31, 1995. Symbol Name SCIXF Scitex Exchange Oct. 20 Oct. 27 Change NASDAQ '18.00 '17.50 50.50 ECILF ECI Telecom NASDAQ $20.75 519.75 51.00 TEVIY Teva Pharm NASDAQ $37.38 $38.25 50.88 I EC PEC Israel NYSE '22.50 523.25 50.75 ELBTF Elbit Computers NASDAQ '20.75 '19.25 51.50 ELT Elscint LTD NYSE '2.75 $2.50 -$0.25 ELRNF Elron Electronics NASDAQ '11.13 '10.63 -30.50 TAD Tad iran NYSE '21.00 $21.38 $0.38 CMVT ' Comverse NASDAQ $20.50 $21.88 '1.38 LANTF Lannet Data NASDAQ '26.50 $27.63 '1.13 ISL First Israel Fund NYSE '11.25 '10.75 _ _ -$0.50 Source: Allen Olender, Prudential-rities, West field.