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November 03, 1995 - Image 53

Resource type:
Text
Publication:
The Detroit Jewish News, 1995-11-03

Disclaimer: Computer generated plain text may have errors. Read more about this.

12 MONTH
CERTIFICATE

5.75%

Applegate Merchant
Takes Bite Of Life

\-n

A.F.Y./*

JULIE EDGAR STAFF WRITER

O

ne of the first merchants
to set up shop at Applegate
Square when it opened 17
years ago is leaving to pur-
sue a little relaxation.
Roslyn Rock, owner of Roslyn's
Intimate Apparel in the North-
western Highway shopping cen-
ter, plans to spend time with her
grandchildren and her winters
at her Boca Raton home.
"I'm going out of business to
enjoy life," she said. "It's time to
say goodbye."

Roslyn Rocic Time to say goodbye.

/—"

INTEREST RATE

Mrs. Rock, of West Bloomfield,
is not selling the store, although
she says there were offers. Af-
ter most of the merchandise has
disappeared from the shelves —
a 50-percent-off sale is currently
under way — she'll close down.
She figures she'll be in business
for a few weeks more.
Roslyn's Intimate Apparel,
which Mrs. Rock ran with her
husband William until he died
six years ago, specializes in
brassieres, panties and girdles
— known as "foundation" wear
in the business — sleepwear,
swimwear, and "on-the-go" en-
sembles that can be worn from
morning to night.
She denied that business has
waned over the years, but sug-
gested that retail discounters of
foundation wear were able to of-
fer customers better than her reg-
ular 20-percent-off prices.
"If I told you that didn't affect
us, I wouldn't be truthful," she
said.
The departure of Roslyn's will
leave Applegate with three va-
cancies.
Mrs. Rock began her career at
the age of 14 selling $2 Maiden-
form bras at Lerner's in

Rochester, N.Y., her hometown.
When other salesgirls couldn't
find the courage to go into the
dressing rooms to help women
customers get fitted for a bra, she
could.
Eventually she was hired by a
well-known Rochester depart-
ment store as a salesperson in
the lingerie section. She was so
good, the store's owner made her
a buyer, bypassing more-senior
salespeople. Roslyn obviously had
the right stuff.
She remained
at B. Forman for
28 years, learn-
ing the ins and
outs of intimate
apparel, and
helped the store
develop a huge
business around
mastectomy
wear.
That became a
large part of her
business at Ap-
plegate.
"There's noth-
ing like the satis-
faction of seeing
someone with a
recent mastecto-
my smile after a
good fitting,"
Mrs. Rock said.
Last week,
while big signs in
the window an-
nounced the imminent closing,
customers milled around the
store, many of them expressing
shock or offering fond farewells.
And, there was sadness.
Millie Kovan, a staffer since
the store opened, wiped a tear
from her eye.
"It's the end of an institution,
and all the people who come in
ask, Where are we going to go?
Where are we going to find such
beautiful things?' People are just
lost," she said.
When Applegate opened, the
Rocks thought they'd open a
men's clothing store because Mr.
Rock had been in the business
most of his life. But the shopping
center owners wanted a lingerie
store in the space, and the Rocks
met the challenge. He paid the
bills and ordered inventory; she
was in charge of buying.
"We were successful from day
one. The center has been very
good to me," Mrs. Rock said.
She has spent six days a week,
every week, at her store since it
opened. Her employees have
stayed an average of 10 years.
And, perhaps best of all, she
said, "My customers have become
my friends."



60 MONTH
CERTIFICATE

6.25%
INTEREST RATE

6 39%
A.F.Y./*

These are fixed rate certificates of deposit that are insured by Federal Deposit
Insurance Corporation (FDIC). A minimum opening deposit and balance of $500.00
is required to obtain the stated Annual Percentage Yield.

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