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cher and his wife, Dvora, for 30
years of hard work in their busi-
ness.
Eli Fischer came from a long
line of doctors, but opted in-
stead to study biochemistry at
the Hebrew University, ob-
taining a master's degree. He
worked as an assistant fellow
at the medicinal plants de-
partment in Rehovot and re-
ceived a teaching fellowship at
Harvard in 1959.
He then went on to study
pharmacology at the University
of California Medical Center in
San Francisco. While there, he
also worked at a pharmaceutical
firm developing Eppy, a glauco-
ma treatment.
In 1961, the Fischers returned
to Israel, and Eli worked briefly
in development at Asia Pharma-
ceuticals (today known as Teva).
After one year, he and Dvora
were invited to join Eppy manu-
facturer Barnes Hind in Sunny-
vale, Calif
Meanwhile, Dvora, who had
studied literature and Bible at
the Hebrew University, earned
a degree in chemistry and bacte-
riology at San Francisco State
and worked at Barnes Hind,
learning the business of quality
control.
The Fischers returned to Is-
rael in 1963 and started planning
to open their open business.
G
TAX DEFERRED ANNUITIES IRA's MONEY MANAGEMENT
With a $5,000 loan from
Barnes Hind and a $115-a-
month lease on an industrial
space in Bnei Brak, Fischer
Pharmaceuticals began business
in eye-care products in 1965. Eli
Fischer was developer, manu-
facturer and salesman — pri-
marily to doctors and pharmacies
listed in a professional directo-
ry owned by his father. Dvora
was in charge of quality control
and handled accounts "though
we didn't have any orders for two
years," he notes. He continued to
work in research and develop-
ment for Barnes Hind until 1970.
The Fischers always saw their
company as an exporter. They be-
gan exporting to Cyprus in ear-
ly 1967, "because it was the only
place I could afford to get to," says
Eli Fischer.
Slowly, the company devel-
oped. In 1972, Fischer Pharma-
ceuticals diversified into the
skin-care arena, starting with
Komed, an acne cream.
Today, the company has 400
products, mainly in skin care, but
continues to manufacture pre-
scription and over-the-counter
eye remedies.
During the 1970s, exports to
the Far East tapered off as the
Arab boycott took hold. To cir-