cumvent the boycott and to be
part of the European Economic
Community, the Fischers estab-
lished a company in Germany in
1983. "We sold to Saudi Arabia,"
says Eli Fischer. 'We sold know-
how to Kuwait through a Ger-
man agent."
The company has also estab-
lished a plant in Argentina and
licenses the Dr. Fischer trade-
mark in Portugal to manufac-
turer Cosmo-Pharm. In 1992,
Fischer Pharmaceuticals ac-
quired over 50 percent of TI
Pharmaceuticals of Sunnyvale,
a manufacturer specializing in
sunscreen moisturizers. Through
TI, Dr. Fischer sells its UltraSol
sunscreen to the U.S. market, un-
der the name TI Screen.
Development for TI products
is conducted primarily in Israel,
but some research is being done
in California under the direction
of Dr. Hans Kaspar, the Fisch-
ers' former boss at Barnes Hind.
In 1994, Fischer Pharmaceu-
ticals also entered into a 51 per-
cent joint venture for direct
marketing in the United King-
dom and Ireland. Dr. Fischer-UK
has taken on Lorraine Davidson,
a former Miss Scotland and Miss
Great Britain, as spokeswoman
and director of marketing.
Fischer Pharmaceuticals' 1994
annual turnover was some $30
million, of which the Israeli mar-
ket represents some $25 million.
The factory now employs some
200 workers, including a 12-per-
son laboratory staff.
...Fischer Pharmaceuticals holds
the Israeli manufacturing license
for Helene Curtis, Heltis, and Fi-
nesse.
The company has also taken a
circuitous and bumpy road into
retailing and the natural cos-
metics market, having reached
a precedent-setting agreement
last month with the Body Shop
Worldwide after a long legal dis-
pute.
According to the agreement,
Fischer's Body Shop Israel will
have exclusive use of the name
for the stores and products sold
in Israel.
Fischer Pharmaceuticals has
been developing its Body Shop
Israel natural skin-care line and
announced the opening of a
$150,000, three-story beauty cen-
ter in Beersheba.
Products in Israel are being
sold both at Body Shop Israel and
other retail outlets under the
name Body Shop-Green Point.
Dr. Fischer's Green Point will
be the export name for the nat-
ural products. Dr. Fischer prefers
not to use the word cosmetics as
"we do not deal in decorative
skin-care products."
The line's strategic advantage
in export, he says, is that "we
come from the pharmaceutical
end and today all skin-care prod-
ucts — and cosmetics — are go-
ing in that direction."
❑
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