12 MONTH CERTIFICATE
6.00%
6. 1 3%
INTEREST
RATE
A.P.Y./
24 MONTH CERTIFICATE
l: Th
Es T
6 II 0 0 % rffE
6. 1 3%
First
Rate
Rates.
These are fixed rate
certificates of deposit
that are insured by
the Federal Deposit
Insurance Corporation
(FDIC). A minimum
opening deposit and
balance of $500.00
is required to obtain
the stated A.P.Y.
A.P.Y./
Call 338-7700
352-7700
48 MONTH CERTIFICATE
6.00WousffREAR:Tf
9/0 APYI*
6.13
FIRST SECURITY
SAl,
-
BANk
First in Service -
Malt? Office
2600 Telegraph Rd.
Bloomfield Hills. Ml 48302
* Annual percentage yield when compounded quarterly. Rate is accurate as of 4/7/95.
Penalty for early withdrawal from certificate accounts may be assessed.
E°L.`tr,i1 65i
ATTENTION: JEWISH TEENS
B'nai B'rith Youth Organization will be protesting
Holocaust Revisionism and memorializing the Shoah at
a rally and march starting at Orchard Lake Middle
School (6000 Orchard Lake Rd.) on Sunday, April 9,
at 1:30 p.m. The featured speaker will be Rev. James
Lyons of the Ecumenical Institute for Jewish-Christian
Studies. The march will terminate at Temple Shir
Shalom (5642 W. Maple Road).
U)
LLJ
JOIN LOS!!!
U)
LL1
LLJ
(=I
Next time you feed your face, think about your heat.
LL1
Go easy on your heart and start cutting back on foods that are high in saturated
fat and cholesterol. The change'll do you good.
50
V American Heart Association
WE'RE FIGHTING FOR YOUR LIFE
TAPPER'S page 48
the new store, where more than
a few changes are planned.
A small sign along 12 Mile an-
nounces Tapper's Southfield lo-
cation. At the new store, a large
Tapper's sign hangs on the out-
side of the mall and another in
the mall sign along Orchard Lake
Road.
"When people have wanted to
find us (in Southfield), we've had
to use other reference points like
Franklin Bank and the Total gas
station," said Howard Tapper, 46.
"We're moving not only because
we needed to expand, but our
new store is more efficient for
business and it provides better
working conditions for our 60 em-
ployees. It won't be as crowded.
"Orchard Mall is a family place
with many interesting indepen-
dent stores," added Steven.
"We're excited about our new lo-
cation. We know it will be better
for our customers and they must
feel so, too, because we've had an
unbelievable outpouring of good
wishes from them. Much more
than we expected."
Steven's areas of responsibili-
ty with Tapper's include mer-
chandising, devising advertising
campaigns and originating cus-
tom-jewelry designs. Howard also
works on merchandising and
handles administrative matters.
Both brothers spend much time
with customers, selling and kib-
itzing.
The new store, formerly a
Coats Unlimited outlet, has three
islands in the middle and mer-
chandise displays along the walls.
In the back is a large customer-
service desk and a children's area,
where a television, VCR and
movies for youngsters will be
available so the little ones will
have something to do while mom
and dad shop.
Because the new store is so
much larger, Tapper's will be able
to do more designing and man-
ufacturing of merchandise. The
showroom will house double the
inventory, and services like re-
pairs, engraving and appraisals
will continue to be. offered.
'We'll be bigger physically, but
we haven't changed our philoso-
phy about service. I want to em-
phasize that," Howard Tapper
said. "Our customers have always
gotten the same service whether
they came in to ask a question,
purchase a battery for their
watch or buy merchandise worth
$25 or $25,000.
"We'll never outgrow that ser-
vice philosophy because continu-
ity is very important to us. We
want our customers to see us on
a consistent basis.
"As our new mission statement
says, we achieve our goals by lis-
The new Tapper's is
an 11,000-square-
foot, state-of-the-
art establishment.
tening to our customers and em-
ployees, caring about their
concerns and continuously work-
ing for improvement."
Steven Tapper echoed his
brother's thoughts.
"One of the reasons we love our
business is because we've helped
so many longtime customers cel-
ebrate their bar or bat mitzvah,
then their wedding and anniver-
saries," he said. "It's wonderful to
be involved in so many simchas."
In addition to the Tapper
brothers, Neale Stone and James
Pierowich are key members of the
Tapper's team. Mr. Stone has
been store manager for 17 years
and Mr. Pierowich, an on-site
master jeweler and designer, has
been with Tapper s since 1986. ❑
'
LEADING ISRAELI STOCKS
TRADED ON U.S. EXCHANGES
Symbol
Name
Exchange
Mar. 24
Mar. 31
Change
SCIXF
Scitex
NASDAQ
'17.50
`18,13
`0.63
ECILF
ECI Telecom
NASDAQ
'14.63
'14.88
'0.25
TEVIY
Teva Pharm
NASDAQ
'30.00
'30.13
`0.13
IEC
PEC Israel
NYSE
'24.38
'26.25
'1.88
ELBTF
EINt Computers
NASDAQ
'18.00
`19.00
'1.00
ELT
Elscint LTD
NYSE
'2.00
'1.88
ELRNF
Elron Electronics
NASDAQ
'9.19
'9.25
TAD
Tadiran
NYSE
'18.00
'17.63
CMVT
Comverse
NASDAQ
`13.38
'13.75
LANTF
Lannet Data
NASDAQ
'19,00
'18.50
ISL
First Israel Fund NYSE
10.00
1 1.00
5
'0.06
`0.38
'1.00
Source: Allen. °lender, Prudential Securities,
West Bloomfield.