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WERE FIGHTING FOR YOUR LIFE
ly meant anything to me beyond tion, the 2 1/2-year-old publish-
a familial bond.
ing company has made a special
"And through my own years of effort to distinguish itself among
study and exploration and re- Jewish publishing companies by
flection, as I began to appreciate distributing its books not only to
that side of things more, a part of Jewish bookstores and organiza-
me said, 'share it.' There are tions but through secular book-
500,000 other families that are stores as well.
just like my family, and I have
"Jewish bookstores reach only
the opportunity to share a little a small niche of the Jewish mar-
bit of what I've learned with ket," Rabbi Apisdorf said. He
them," he said.
wants to reach those Jews who
Family is of obvious impor- are not shopping in the 60 or 70
tance to Rabbi Apisdorf, as evi- Jewish bookstores nationwide,
denced by numerous mentions of and to attract Jews who have not
his wife and three children yet found the motivation to ac-
throughout his books and his use tively pursue their religion.
of love between husband and wife
"There's a whole new focus
as a metaphor for a personal re- over the last couple of years on
lationship with Judaism.
education as being a vital link for
"You can only appreciate, and the future of the Jewish commu-
love, and be committed to some- nity," he said. For the many
thing to the extent that you know adults for whom Sunday schools
and understand it," Rabbi Apis- failed, Rabbi Apisdorf said, they
dorf said. 'With a husband and need to "seek out Jewish educa-
wife, the extent to which you tional resources to give them-
know one another, understand selves that educational
one another, that will deepen background and to fill in that un-
your relationship. And the same derstanding."
thing is true with Judaism. If
That understanding, he em-
Jews are to have a deep and phasized, is essential to Jewish
meaningful, relevant, vibrant re- survival. "What makes Jewish
lationship with their Jewishness, survival so vital? I think that's
it's got to be based on an
understanding of what
this Jewish stuff is."
Family also has
played a vital role in the
early days of Leviathan
Press, with Rabbi Apis-
dorfs wife and two of his
wt.*, , s!kvitoik,
three children serving as
his main "employees."
While he did the writing,
editing, advertising and
distribution, his 8- and
helped with mailings.
"It's definitely been a
family business, but now
I'm expanding and hir-
ing," Rabbi Apisdorf
said. "Has it been hard? Yes ... a question that people need to re-
but I've loved every minute of it. flect on, which goes to the root
We're now on our feet to expand of Jewish identity. Who are we as
and make it to the next level."
a people? What is the meaning of
More than 40,000 copies of the our survival and our existence as
Rosh Hashanah/Yom Kippur a people? People are going to have
book have been sold, while the to look inward and find a mean-
"Passover Survival Kit" has sold ing for their Jewishness," he
about 25,000 copies in its first said. ❑
year. "I've heard through word-
of-mouth that sales of 10,000 to
15,000 copies in the Jewish mar-
ket is considered a very success-
ful book, so by these standards,
The normal deadline for
these books have been very suc-
local news and publicity
cessful," he said.
items is noon Thursday,
In fact, last year the Publish-
eight days prior to issue
ers Marketing Association of
date. The deadline for birth
America, an umbrella group for
announcements is 10 a.m.
publishing companies nation-
Monday, four days prior to
wide, awarded the "Rosh
issue date; out-of-town obit-
Hashanah/ Yom Kippur Stu-vival
uaries, 10 a.m. Tuesday,
Kit" a Benjamin Franklin Award
three days prior to issue
in the religion category. At least
11 more books are in the devel-
All material must be type-
opment stages, covering topics
written, double-spaced, on
like love and marriage,
8V2 x 11 paper and include
Chanukah, mourning, and Jew-
the name and daytime tele-
phone number of sender.
ish values in the workplace.
Under Rabbi Apisdorfs direc-
`It takes the High Holidays,
whit to most Jews
ei gins them,