Free 1994 Maintenance Lease From
ERHARD BMW
BMW 525iA
$399
Auto, traction control, heated seats.
.
PER MO.
M O O
•
BMW 740iA
Traction control, heated seats, ski bag
P6t MO.
BMW 540iA
$599* .
Ttraction control, heated seats.
THESE MODELS ARE FULLY LOADED AND INCLUDE:
SAFETY FEATURES
COMFORT FEATURES
PERFORMANCE FEATURES
• All-Season Traction Control
• Dual Airbags
• Ant lock Brakes
• Seat Belt Tensioners
• Side Impact Protection
• Leather Upholstery 540iA, 740iA
• Wood Grain Interior 540iA, 740iA
• Power Heated Front Seats
• Power Sunroof, Windows, Locks
• Cruise Control
• V8 Engine, 282 HP 540iA, 740iA
• Electronic Auto Transmission
• Twin Tube Gas Shocks
• On Board Computer
• Independent Suspension
LEASE A 1994 5 SERIES OR 7 SERIES AND PAY NOTHING FOR SCHEDULED MAINTENANCE
DURING YOUR LEASE
Michigan's Largest and Most Experienced BMW Dealer
Family Owned and Operated Since 1964
*Almost merythirg is coveted ex:ept gass and
tires during the lease. S. BMW scheduled
mointenanoa agreement for specific details "
Based on dosed end lease for 36 mo., subject
to credit approval. $3000 dam , s.. dep.
d $450 for 525A 3650 for 540iA and $750
for 7401A license, title and taxes due at deliv
ery. 10,000 mi. per year, 15d over limit. Op
,desx d leose lerm $20,312
ocr,
for 525A 527,362 for 540iA and $32,622
for 740A Total payments equal to ad pnce
pkis 6% rm. 36. Offer ceds May 311, 1994.
al
LU
642-6565
4065 MAPLE ROAD
Oust East of Telegraph Road) Bloomfield Hills
cD
F-
LU
SATURDAY HOURS:
LU
F-
48
Parts & Service - Open 8:00 a.m.-1 p.m.
Sales and Leasing - Open 10:00 a.m.-4 p.m.
OPEN MON. AND THURS. EVENINGS
Until 9:00 p.m.
that he had an aptitude for mar-
keting. His management enabled
the store to become profitable.
Mr. Milstein figured he could
take those marketing skills and
use them in his father's pharma-
ceutical business, even though
his father discouraged him from
getting involved because of in-
creasing government regulations.
Undaunted, Mr. Milstein joined
the company in 1978.
While Mr. Milstein may not be
remembered for saving an acting
company, he is known for build-
ing C&M's reputation as one of
the top companies in the rapid-
ly expanding market of products
for dispensing physicians.
"My dad was a genius with
pharmacological products," Mr.
Milstein said. "He made com-
pounds that could not be dupli-
cated. He was ahead of his time."
Nathan Milstein's first major
product, Verasol, is now described
in college textbooks. But, his ex-
pertise in the business did not ex-
tend into marketing. He had little
personal contact and he did not
accept collect calls from his
clients, most of whom were doc-
tors.
"When a new product was
ready, my dad would send a post-
card to the doctors, telling them
that it was available if they want-
ed to try it," Mr. Milstein said.
When Mr. Milstein started
with C&M as a traveling sales
representative, clients were as-
tounded.
"They only knew of our com-
pany from those postcards and
good products," he said. "They
couldn't believe we actually sent
someone out on the road."
All above BMW's covered by a
Roadside Assistance Program
and a 4 year/
50,000 mile warranty
That has been Mr. Milstein's
contribution to C&M: making the
products more recognizable with
different marketing strategies
and, as a result, increasing sales.
In 1980, C&M made its first
foray into the retail market with
another breakthrough product.
Colladerm was the first and still
the only oil- and fat-free high pro-
tein collagen moisturizer. It be-
came C&M's No. 1 product and
it now accounts for 30 percent of
the company's business.
Even though it has entered the
retail world, C&M has remained
faithful to its credo of being the
"dispensing doctor's dream."
"My dad's philosophy was that
we were in business to serve the
doctor," said Mr. Milstein, who
has been president since 1985.
In 1992, C&M developed Gly-
tone. It is available to consumers
only through dermatologists, but
other medical professionals like
family practitioners and plastic
surgeons also use the 20 products
in the Glytone line.
Ironically, C&M no longer pro-
duces Verasol, which was used
for decades as a wart remover.
The company sold it to another
firm in 1992 rather than put it
through efficiency tests ordered
by the Food & Drug Administra-
tion (FDA).
The firm which purchased Ve-
rasol couldn't afford the millions
of dollars needed to perform the
tests and the FDA took the prod-
uct off the market.
"Recently, a doctor called and
asked me for some more," Mr.
Milstein said. "He said he was on
his last bottle, and he couldn't re-
move warts any other way." ❑
The Price Is Right
Oak Park resident wins contest; his
mortgage will be paid for a year.
STEVE STEIN STAFF WRITER
ERHARD BMW
w
PLAYWRIGHT page 45
hen David Weiss went
house-hunting a few
years ago, he entered
the market with a few
basic requirements for his new
residence.
"I wanted a nice starter home
in a nice neighborhood in a good
Jewish community," he said.
Thanks in part to an interest-
free loan of a couple thousand dol-
lars provided by the Jewish
Federation's Neighborhood Pro-
ject which went toward his down
payment, Mr. Weiss purchased a
home in Oak Park. He moved in
two years ago this month.
Mr. Weiss recently refinanced
his mortgage with Capital Mort-
gage Funding Inc. Shortly after
closing, he received a phone call
he never expected to get.
PHOTO BY DANIEL LIPPITT
W
David Weiss and Harry Glanz
at Mr. Weiss' home.
K