Free 1994 Maintenance Lease From ERHARD BMW BMW 525iA $399 Auto, traction control, heated seats. . PER MO. M O O • BMW 740iA Traction control, heated seats, ski bag P6t MO. BMW 540iA $599* . Ttraction control, heated seats. THESE MODELS ARE FULLY LOADED AND INCLUDE: SAFETY FEATURES COMFORT FEATURES PERFORMANCE FEATURES • All-Season Traction Control • Dual Airbags • Ant lock Brakes • Seat Belt Tensioners • Side Impact Protection • Leather Upholstery 540iA, 740iA • Wood Grain Interior 540iA, 740iA • Power Heated Front Seats • Power Sunroof, Windows, Locks • Cruise Control • V8 Engine, 282 HP 540iA, 740iA • Electronic Auto Transmission • Twin Tube Gas Shocks • On Board Computer • Independent Suspension LEASE A 1994 5 SERIES OR 7 SERIES AND PAY NOTHING FOR SCHEDULED MAINTENANCE DURING YOUR LEASE Michigan's Largest and Most Experienced BMW Dealer Family Owned and Operated Since 1964 *Almost merythirg is coveted ex:ept gass and tires during the lease. S. BMW scheduled mointenanoa agreement for specific details " Based on dosed end lease for 36 mo., subject to credit approval. $3000 dam , s.. dep. d $450 for 525A 3650 for 540iA and $750 for 7401A license, title and taxes due at deliv ery. 10,000 mi. per year, 15d over limit. Op ,desx d leose lerm $20,312 ocr, for 525A 527,362 for 540iA and $32,622 for 740A Total payments equal to ad pnce pkis 6% rm. 36. Offer ceds May 311, 1994. al LU 642-6565 4065 MAPLE ROAD Oust East of Telegraph Road) Bloomfield Hills cD F- LU SATURDAY HOURS: LU F- 48 Parts & Service - Open 8:00 a.m.-1 p.m. Sales and Leasing - Open 10:00 a.m.-4 p.m. OPEN MON. AND THURS. EVENINGS Until 9:00 p.m. that he had an aptitude for mar- keting. His management enabled the store to become profitable. Mr. Milstein figured he could take those marketing skills and use them in his father's pharma- ceutical business, even though his father discouraged him from getting involved because of in- creasing government regulations. Undaunted, Mr. Milstein joined the company in 1978. While Mr. Milstein may not be remembered for saving an acting company, he is known for build- ing C&M's reputation as one of the top companies in the rapid- ly expanding market of products for dispensing physicians. "My dad was a genius with pharmacological products," Mr. Milstein said. "He made com- pounds that could not be dupli- cated. He was ahead of his time." Nathan Milstein's first major product, Verasol, is now described in college textbooks. But, his ex- pertise in the business did not ex- tend into marketing. He had little personal contact and he did not accept collect calls from his clients, most of whom were doc- tors. "When a new product was ready, my dad would send a post- card to the doctors, telling them that it was available if they want- ed to try it," Mr. Milstein said. When Mr. Milstein started with C&M as a traveling sales representative, clients were as- tounded. "They only knew of our com- pany from those postcards and good products," he said. "They couldn't believe we actually sent someone out on the road." All above BMW's covered by a Roadside Assistance Program and a 4 year/ 50,000 mile warranty That has been Mr. Milstein's contribution to C&M: making the products more recognizable with different marketing strategies and, as a result, increasing sales. In 1980, C&M made its first foray into the retail market with another breakthrough product. Colladerm was the first and still the only oil- and fat-free high pro- tein collagen moisturizer. It be- came C&M's No. 1 product and it now accounts for 30 percent of the company's business. Even though it has entered the retail world, C&M has remained faithful to its credo of being the "dispensing doctor's dream." "My dad's philosophy was that we were in business to serve the doctor," said Mr. Milstein, who has been president since 1985. In 1992, C&M developed Gly- tone. It is available to consumers only through dermatologists, but other medical professionals like family practitioners and plastic surgeons also use the 20 products in the Glytone line. Ironically, C&M no longer pro- duces Verasol, which was used for decades as a wart remover. The company sold it to another firm in 1992 rather than put it through efficiency tests ordered by the Food & Drug Administra- tion (FDA). The firm which purchased Ve- rasol couldn't afford the millions of dollars needed to perform the tests and the FDA took the prod- uct off the market. "Recently, a doctor called and asked me for some more," Mr. Milstein said. "He said he was on his last bottle, and he couldn't re- move warts any other way." ❑ The Price Is Right Oak Park resident wins contest; his mortgage will be paid for a year. STEVE STEIN STAFF WRITER ERHARD BMW w PLAYWRIGHT page 45 hen David Weiss went house-hunting a few years ago, he entered the market with a few basic requirements for his new residence. "I wanted a nice starter home in a nice neighborhood in a good Jewish community," he said. Thanks in part to an interest- free loan of a couple thousand dol- lars provided by the Jewish Federation's Neighborhood Pro- ject which went toward his down payment, Mr. Weiss purchased a home in Oak Park. He moved in two years ago this month. Mr. Weiss recently refinanced his mortgage with Capital Mort- gage Funding Inc. Shortly after closing, he received a phone call he never expected to get. PHOTO BY DANIEL LIPPITT W David Weiss and Harry Glanz at Mr. Weiss' home. K