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July 02, 1993 - Image 30

Resource type:
Text
Publication:
The Detroit Jewish News, 1993-07-02

Disclaimer: Computer generated plain text may have errors. Read more about this.

Thanks Billions!

(Actu*More, But We
Lost Count Decades Ago)

Michigan's Largest Independently
Owned Mortgage Banker, Period.

• Stability - Serving homeowners for nearly 50 years.
• Service - A commitment to 7-10 day approval time.
• Low rates - Always.

Peggy Daitch
Woman Of The Year

KIMBERLY LIFTON

MBA

MEMBER.

STAFF WRITER

FINANCIAL SERVICES, INC.

Serving Homeowners Since 1946

24445 Northwestern Highway, Suite 100, Southfield

313-827-2436

"Barbara Kopitz designs
dreams to come true ..."

Gain Access to
Outstanding
Investment Managers

The Detroit News

Barbara Kopitz
Design Associates, Inc.

Residential St Commercial
Interior Design &
Furnishings

PaineWebber has the key to finding the right
money manager for individuals and institutions
with portfolios of $100,000 or more.
Find out about PAINEWEBBER ACCESS:
a comprehensive approach to
total portfolio planning and management.

Ms. Daitch



For a free consultation call
Gerald E. Naftaly or Alan A. Gildenberg
at (313) 851-1001 or (800) 533-1407.





737-3390 By Appointment

PaineWebber
We invest in relationships.

FREE
Municipal
Bonds Listing

32300 Northwestern Hwy., Suite 150 Farmington Hills, MI 48334

Member SIPC

Receive Weekly Report

A.GEdwards&Sons,/ne

STOCKS TAX-FREE BONDS MUTUAL FUNDS

VESTVEVIS St WE 18$7

A
X
E
X

F

FoM

T H E D ET RO IT

T

Herman Schwartz

Senior Vice President - Investments

Branch Manager

T

T
R

Travelers Tower / Suite 1020

26555 Evergreen Road / Southfield,

0

Mich.

(313) 358-3290

S

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INVESTMENTS

Members New York Stock Exchange,

U
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IRAs

13131)336-4200

1-800-3454200

Barry's

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• Tents • Tables • Chairs
• China • Paper Goods

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Toll Free 1 800 826 2039

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MEMBER SIPC #AN-BM-8-EDA

BOB MORIAN

First of Michigan
Corporation

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MONEY MANAGEMENT

4393 ORCHARD LAKE RD. N. OF LONE PINE IN
CROSSWINDS

855-0480

eggy Daitch doesn't
cry at weddings and
funerals.
"I cry at Mc-
Donald's commercials,"
says Ms. Daitch, 46,
Detroit's manager for
National Geographic
magazine.
This is not a surprising
character trait for an
advertising maven like
Ms. Daitch, who has
worked long and hard
hours in the industry
since she began her
career as a radio produc-
er 25 years ago.
She recently was
named the 1993 recipient
of the Women's Adver-
tising Club of Detroit's
Woman of the Year.
"This is the synthesis
of it all," says Ms. Daitch,
whose first job was writ-
ing and producing com-
mercials and
programming for one of
the area's first local talk
radio stations, WTAK,
including a celebrity
interview show hosted by
Warren Pierce.
the
was
"This
Paleolithic Age — before
Oprah. Before Geraldo.

p

Barbara Kopitz, ASID
5745 W. Maple.,
Suite 201
West Bloomfield, Michigan

I

Rush
before
And
Limbaugh," she says. "We
made radio into a town
meeting, devoting the
entire day to a single
issue, like crime, educa-
tion, substance abuse.
"We'd bring in various
experts with different
points of view and put
them on with our on-air
personalities and listen-
ers called in," she says.
"The discourse was live-
ly."
Ms. Daitch always has
been a bit ahead of her
time. Her parents sug-
gested she become a
teacher — that's what all
young women did. But
she didn't like that.
So she enrolled in a
program to become an
administrative assistant.
It is not what she
envisioned as a career
path. But she really
wasn't sure where she
belonged professionally.
Then, half way through
the program, the profes-
sor retired and the
curriculum was eliminat-
ed.

Before Oprah and
Geraldo, Peggy
Daitch was
producing lively
talk radio shows.

She selected English
for a good liberal arts
background. She read,
researched and talked
with career counselors.
"Advertising and public
relations seemed to be a
good fit," she says.
After the radio station,
she moved into public
relations for Channel 56.
She then took a four-year
leave of absence "to pro-
duce two children."

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