Thanks Billions! (Actu*More, But We Lost Count Decades Ago) Michigan's Largest Independently Owned Mortgage Banker, Period. • Stability - Serving homeowners for nearly 50 years. • Service - A commitment to 7-10 day approval time. • Low rates - Always. Peggy Daitch Woman Of The Year KIMBERLY LIFTON MBA MEMBER. STAFF WRITER FINANCIAL SERVICES, INC. Serving Homeowners Since 1946 24445 Northwestern Highway, Suite 100, Southfield 313-827-2436 "Barbara Kopitz designs dreams to come true ..." Gain Access to Outstanding Investment Managers The Detroit News Barbara Kopitz Design Associates, Inc. Residential St Commercial Interior Design & Furnishings PaineWebber has the key to finding the right money manager for individuals and institutions with portfolios of $100,000 or more. Find out about PAINEWEBBER ACCESS: a comprehensive approach to total portfolio planning and management. Ms. Daitch ■ For a free consultation call Gerald E. Naftaly or Alan A. Gildenberg at (313) 851-1001 or (800) 533-1407. ■ ■ 737-3390 By Appointment PaineWebber We invest in relationships. FREE Municipal Bonds Listing 32300 Northwestern Hwy., Suite 150 Farmington Hills, MI 48334 Member SIPC Receive Weekly Report A.GEdwards&Sons,/ne STOCKS TAX-FREE BONDS MUTUAL FUNDS VESTVEVIS St WE 18$7 A X E X F FoM T H E D ET RO IT T Herman Schwartz Senior Vice President - Investments Branch Manager T T R Travelers Tower / Suite 1020 26555 Evergreen Road / Southfield, 0 Mich. (313) 358-3290 S A INVESTMENTS Members New York Stock Exchange, U N - - - IRAs 13131)336-4200 1-800-3454200 Barry's A L Let's Rent It P PARTIES EXCLUSIVELY A N N • Tents • Tables • Chairs • China • Paper Goods 48076 G Toll Free 1 800 826 2039 S TAX DEFERRED ANNUITIES MEMBER SIPC #AN-BM-8-EDA BOB MORIAN First of Michigan Corporation - MONEY MANAGEMENT 4393 ORCHARD LAKE RD. N. OF LONE PINE IN CROSSWINDS 855-0480 eggy Daitch doesn't cry at weddings and funerals. "I cry at Mc- Donald's commercials," says Ms. Daitch, 46, Detroit's manager for National Geographic magazine. This is not a surprising character trait for an advertising maven like Ms. Daitch, who has worked long and hard hours in the industry since she began her career as a radio produc- er 25 years ago. She recently was named the 1993 recipient of the Women's Adver- tising Club of Detroit's Woman of the Year. "This is the synthesis of it all," says Ms. Daitch, whose first job was writ- ing and producing com- mercials and programming for one of the area's first local talk radio stations, WTAK, including a celebrity interview show hosted by Warren Pierce. the was "This Paleolithic Age — before Oprah. Before Geraldo. p Barbara Kopitz, ASID 5745 W. Maple., Suite 201 West Bloomfield, Michigan I Rush before And Limbaugh," she says. "We made radio into a town meeting, devoting the entire day to a single issue, like crime, educa- tion, substance abuse. "We'd bring in various experts with different points of view and put them on with our on-air personalities and listen- ers called in," she says. "The discourse was live- ly." Ms. Daitch always has been a bit ahead of her time. Her parents sug- gested she become a teacher — that's what all young women did. But she didn't like that. So she enrolled in a program to become an administrative assistant. It is not what she envisioned as a career path. But she really wasn't sure where she belonged professionally. Then, half way through the program, the profes- sor retired and the curriculum was eliminat- ed. Before Oprah and Geraldo, Peggy Daitch was producing lively talk radio shows. She selected English for a good liberal arts background. She read, researched and talked with career counselors. "Advertising and public relations seemed to be a good fit," she says. After the radio station, she moved into public relations for Channel 56. She then took a four-year leave of absence "to pro- duce two children."