Later, she became a
broadcast producer for
Loren/Snyder Marketing,
followed by a similar job
at D'Arcy Masius Benton
& Bowles. She was ele-
vated to a vice presi-
dent's position at D'Arcy
before she was wooed
away by Vogue maga-
zine.
Impressed by a mar-
keting campaign she
developed for Cadillac,
Vogue executives hired
Ms. Daitch in 1986, as
Detroit manager.
The first female to
work on the Cadillac
account, she was suc-
cessful fn convincing
Cadillac of the power
and potential of the
women's market for cars.
Ms. Daitch initiated,
sold and implemented a
major travelling exhibi-
tion targeted to women.
As a result, follow-
up research showed
changes in attitudes and
purchase considerations
for Cadillac products.
Soon after, her posi-
tion was expanded to
include GQ magazine
and Canada.
The move to National
Geographic marked a
significant shift in Ms.
Daitch's career. She is
managing the nation's
top-producing office for
the magazine, which
boasts the highest
circulation of any publi-
cation in the United
States at 10 million sub-
scribers.
"She has made a sig-
nificant difference at the
magazine, increasing our
visibility in the Detroit
market place," says Joan
McGraw, vice president
and director of advertis-
ing
for National
Geographic. "Her vision
and know-how have been
the catalyst in forging
partnerships with
Geographic advertisers
that provide teachers
with meaningful en-
hancements and materi-
als."
Ms. Daitch is an active
member of the Adcraft
Club, the Women's
Advertising Club, and
she is co-regional direc-
tor for the Fashion
Group International, a
non-profit organization
designed to advance
professionalism in the
field.
She is a former trustee
for the Jewish Ensemble
Theater and serves on
the board of the Arts
Foundation of Michigan.
NBC Puts It All Together
For You In Southfield.
,,,.0.6 4 610 0 1
Banking in
Southfield is no
longer puzzling,
because National
Bank of Royal Oak
hasput it all
together for you at
9-Mile and
Telegraph. The
beautiful colonial
structure is not the
only thing that puts
banking all together. Experienced
people like Mr. Philip Head, Vice
President in charge and Ken
service banking
office brings you:
*Three drive-up
stations
• Eight walk-in
teller windows
• A night
depository
• An Automatic
Teller Machine,
part of the
Magic Line and
Cirrus networks
'
Bennane, Branch Officer, bring
over 60 years of combined bank-
ing experience. With great people
like these backing you, you'll
never have to be puzzled over
banking service again. This full-
Banking hours are as follows:
Office Monday - Friday 9:00 am - 4:30 pm
Friday
9:00 am - 6:00 pm
Saturday
9:00 am - 12 Noon
Drive-Up Monday - Wednesday 9:00 am - 6:00 pm
Thursday & Friday
9:00 am - 7:00 pm
Saturday
9:00 am - 1:00 pm
Personalized, full-service banking, a new facility, experienced management and extended
hours. NBRO has put it all together in Southfield...for you.
22575 Telegraph Road (South of 9-Mile Road)
Southfield, Michigan
Phone 827-1150
Member FDIC
F ashionable Plumbin
and
Hardware Accessories
For The Home
cillanagement8pecialties Corp.
Mile Road
Berkley
Between Greenfield and Coolidge
2800 W. 11
548-5656
Hours: Mon.-Fri. 8-5, Sat. 8:30-1
TVEYT """WYTYT717.171/7
-
TVIWY
COMPUTERS
'N MORE
33290 W. 14 MILE ROAD #100
WEST BLOOMFIELD, MI 48322
(313) 737-4121
SYSTEMS INCLUDE:
4 MEGS OF RAM,
31/2" & 51/4" DRIVES,
200 MEG HARD DRIVE,
101 KEY ENHANCED KEYBOARD,
.28 SVGA MONITOR, 1 MEG VIDEO,
WINDOWS 3.1 AND DOS 6.0
486DX 33 $1655.00
486SX 33 $1495.00
386DX 40 $1195.00
386SX 33 $1145.00
WE SERVICE, BUY & SELL NEW &
USED IBM COMPATIBLE COMPUTERS
24/96 INTERNAL FAX/MODEM
$58.50
3 1/2 " HIGH DENSITY DISKS
$19.95
3 1/2" LOW DENSITY DISKS
$11.23
5 1/4" HIGH DENSITY DISKS
$11.25
HP LASERJET II/III TONER
$79.00
HP LASERJET IIP/IIIP TONER
$64.95
PANASONIC KX-P11241
$289.00
SAMSUNG FANALE 8000
$1295.00
IICROSOFT WORD OR EXCEL FOR WINDOWS $298.95
MICROSOFT OFFICE COMP UPGRADE $375.00
SOUNDBLASTER PRO
$165.95
1=11111
ME.MBER OF MICHIGAN
RETAILERS ASSOCIATION
31