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Soviet Immigrant
Captures Airwaves
CAROL UNGER SPECIAL TO THE JEWISH NEWS
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Ouer 67 /ears of Scruice
37 Offices Nationwide
n Soviet-immigrant
households, 9:40 p.m. is a
special time. It's the time
Mordechai Carmon, a
new superstar, comes on the
radio. Mr. Carmon, uniquely
Russian in style and delivery,
is something of a cross bet-
ween Phil Donahue and Regis
Philbin. Like Donahue, he's
been blessed with a rich, deep
voice that soothes nerves. But
like Regis, he has a quick and
acerbic wit and a nose for the
absurd.
Mr. Carmon was born in
Moscow and arrived in Israel
with the wave of Soviet
Jewish immigration during
the early 1970s. A Spanish
language translator in the
Soviet Union, he worked as a
reporter and editor at Israel
Radio for 15 years before ap-
pearing on his own show this
fall.
The show is a call-in pro-
gram entitled, "Hello — I Can
Hear You," that became an in-
stant smash. Since the first
broadcast, the phones in the
studio haven't stopped ring-
ing. During the Gulf War, the
six-hour weekly program was
increased to 40 hours per
week.
When Soviet immigrants
aren't listening to Carmon,
they can now pick up Contour
magazine and get some hints
about adjusting to their new
country. Two enterprising
Soviet immigrants, Uri and
Vladimir Rupo started the
magazine as part of their
communications business.
The magazine is light, infor-
mative and often uses humor
to explain the complexities of
life in Israel. Besides distribu-
tion in Israel, 60,000 copies
are sent to the Soviet Union
for those preparing for
emigration.
The great wave of Soviet
Jewish immigration, as well
as the recent reunification of
Ethiopian families, is funded
by American Jews through
the UJA/Federation Regular
and Operation Exodus Cam-
paigns. Contour magazine
has been partially funded by
Israel's Jewish Agency, the
major recipient of UJA funds.
Like the magazine, Mr. Car-
mon responds to issues such
as new immigrants' housing
rights or health plans
available in Israel. But he
also hears about, and tries to
deal with, the dark side of im-
migrants' personal lives.
Recalling a recent incident,
Mr. Carmon says, "A man
who is blind called me in
agony. His wife had just left
him and he said to me, 'I'm all
alone and I want to go into a
nursing home. If I don't, I'll
commit suicide.' " Mr. Car-
mon quickly contacted a
psychologist who was able to
reconcile the couple.
Besides Mr. Carmon's ongo-
ing popularity, Soviet im-
migrants will always
associate him with the Gul
War. One devoted listener
says, "During the crisis Car-
mon did a series of programs
that were all jokes about the
war!' Smiling at the memory,
she adds, "It was o great com-
fort because you can't laugh
and be afraid at the same
time!'
❑
UJA Press Service
BUSINESS BRIEFS
DR. BARRY HERSCH-
MAN was appointed chair-
man of the Providence
Hospital Department of
Pathology.
DR. JEFFREY M. ZAKS
has been named chairman of
the Department of Interna-
tional Medicine at Providence
Hospital.
NEIL A. WERNER, CLU,
LIC, agency manager for the
Principal Financial Group,
has been elected president of
the Michigan Association of
Life Insurance Counselors.
The Michigan Association
of Life Insurance Counselors
are professionals, with a
minimum of five years ex-
who adhere to a
strict code of ethics, and are
licensed by the State of
Michigan after extensive
study, to be life insurance
counselors.
STEPHANIE JACOBSON
has joined the Farmington
Hills-based marketing and
public relations firm Marx
Layne & Company as an ac-
count executive.
KEITH A. KINGSTON and
DIANE A. SIRIANI have
become associated with Sosin,
Sklar, Rottman, Liefer &
Silberberg, P.C., a Farmington
Hills accounting firm.