-41 •111101111111111h , BUSINESS PSI TRUNK SHOWING Feb. 19, 1993 • Friday 11-5 West Bloomfield Location • • • • Superior Customer Service Comfortable and friendly atmosphere Missy size range 4-14 Sophisticated Sportswear Transitional into Evening Soviet Immigrant Captures Airwaves CAROL UNGER SPECIAL TO THE JEWISH NEWS I Robin's Nest 7415 Orchard Lake Rd. W. Bloomfield, MI 48033 Mon.-Sat. 10 am to 6 pm Thurs 10 am to 7 pm-Closed Sun. 737-2666 Laurel Park Place 37760 W. Six Mile Rd. Livonia, MI 48152 Mon.-Sat. 10 am to 9 pm Sun. 12 to 5 pm 953-3790 ARE YOU FRUSTRATED BY LOW INTEREST RATES Call Steve Dines, Account Executive at Dean Witter (313) 680-2259 or 1-800-776-8282 To Discuss Alternative Investments That Could Provide: • TAX FREE INCOME • TAX DEFERRED GROWTH • HIGHER AFTER TAX INCOME THAN YOU MAY PRESENTLY BE RECEIVING DEAN WITTER REYNOLDS INC. Business Related Disputes? THE DETRO IT J E W ISH NEWS Use the Dispute Resolution Services of the American Arbitration Association B41 Arbitration & Mediation • Trained Neutrals Privacy & Confidentiality • Less Time-Consuming American Arbitration Association Mary A. Bedildan, Esq., Regional Vice President New Location: One Towne Square, Suite 1600 • Southfield, MI 48076 Phone: 313-352-5500 Fax: 313-352-3147 Call or write for a complimentary booklet: "Drafting Dispute Resolution Clauses: A Practical Guide" Ouer 67 /ears of Scruice 37 Offices Nationwide n Soviet-immigrant households, 9:40 p.m. is a special time. It's the time Mordechai Carmon, a new superstar, comes on the radio. Mr. Carmon, uniquely Russian in style and delivery, is something of a cross bet- ween Phil Donahue and Regis Philbin. Like Donahue, he's been blessed with a rich, deep voice that soothes nerves. But like Regis, he has a quick and acerbic wit and a nose for the absurd. Mr. Carmon was born in Moscow and arrived in Israel with the wave of Soviet Jewish immigration during the early 1970s. A Spanish language translator in the Soviet Union, he worked as a reporter and editor at Israel Radio for 15 years before ap- pearing on his own show this fall. The show is a call-in pro- gram entitled, "Hello — I Can Hear You," that became an in- stant smash. Since the first broadcast, the phones in the studio haven't stopped ring- ing. During the Gulf War, the six-hour weekly program was increased to 40 hours per week. When Soviet immigrants aren't listening to Carmon, they can now pick up Contour magazine and get some hints about adjusting to their new country. Two enterprising Soviet immigrants, Uri and Vladimir Rupo started the magazine as part of their communications business. The magazine is light, infor- mative and often uses humor to explain the complexities of life in Israel. Besides distribu- tion in Israel, 60,000 copies are sent to the Soviet Union for those preparing for emigration. The great wave of Soviet Jewish immigration, as well as the recent reunification of Ethiopian families, is funded by American Jews through the UJA/Federation Regular and Operation Exodus Cam- paigns. Contour magazine has been partially funded by Israel's Jewish Agency, the major recipient of UJA funds. Like the magazine, Mr. Car- mon responds to issues such as new immigrants' housing rights or health plans available in Israel. But he also hears about, and tries to deal with, the dark side of im- migrants' personal lives. Recalling a recent incident, Mr. Carmon says, "A man who is blind called me in agony. His wife had just left him and he said to me, 'I'm all alone and I want to go into a nursing home. If I don't, I'll commit suicide.' " Mr. Car- mon quickly contacted a psychologist who was able to reconcile the couple. Besides Mr. Carmon's ongo- ing popularity, Soviet im- migrants will always associate him with the Gul War. One devoted listener says, "During the crisis Car- mon did a series of programs that were all jokes about the war!' Smiling at the memory, she adds, "It was o great com- fort because you can't laugh and be afraid at the same time!' ❑ UJA Press Service BUSINESS BRIEFS DR. BARRY HERSCH- MAN was appointed chair- man of the Providence Hospital Department of Pathology. DR. JEFFREY M. ZAKS has been named chairman of the Department of Interna- tional Medicine at Providence Hospital. NEIL A. WERNER, CLU, LIC, agency manager for the Principal Financial Group, has been elected president of the Michigan Association of Life Insurance Counselors. The Michigan Association of Life Insurance Counselors are professionals, with a minimum of five years ex- who adhere to a strict code of ethics, and are licensed by the State of Michigan after extensive study, to be life insurance counselors. STEPHANIE JACOBSON has joined the Farmington Hills-based marketing and public relations firm Marx Layne & Company as an ac- count executive. KEITH A. KINGSTON and DIANE A. SIRIANI have become associated with Sosin, Sklar, Rottman, Liefer & Silberberg, P.C., a Farmington Hills accounting firm.