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December 18, 1992 - Image 80

Resource type:
Text
Publication:
The Detroit Jewish News, 1992-12-18

Disclaimer: Computer generated plain text may have errors. Read more about this.

Best of Everything/Listening Post

Old Name In New Place
Brings In Happy Customers

871-1590

7618 Woodward Ave.

OPEN SUNDAYS AGAIN...
12 noon to 9 p.m.

Our Daily Hours ... Mon. 11 a.m.-2 p.m., Tues. Thru Thurs. 11 a.m. 10 p.m.
Fri. & Sat. 11 a.m.-11 p.m., Sun. 12 noon-9 p.m.
'i ts TV:
iWZ:F‘ C- 177777

-

DANNY RASKIN LOCAL COLUMNIST

I

SPECIAL QUALITY PARTIES
UP TO 200

Specializing In: Bar Mitzvahs, Sweet 16s,

Showers, Anniversaries, Retirement
Parties, Birthdays, Weddings, Etc.

Special Appetizer Parties Available

141

r

OPEN
XMAS
DAY
OPEN
NEW
YEAR'S
DAY

"1

SEEN AT MARVIN'S

MIA GORDON, Daddy's Pet; MINDI FRINN,
Arcade Pro; HOWARD DEAN, Attorney;
GRANDMA FAYE ROSENBAUM, Life
Counselor; JACK ROSNIK, Self-Employed;
LARRY SCHIFF, Telecommunications
Consultant; PAUL BENSMEN, The Original
"Crazy Benzy".

BIRTHDAY PARTIES •GIFT CERTIFICATES

.1

I SERVICE, RENTAL & PROPS THEME PARTIES

•1 Coupon per Visit 'Expires 12-24-92
31005 ORCHARD LAKE RD..

626-5020

MON.-SAT. 10-10, SUNDAYS 12-8

L

I

■■■■■■■■■ 1111
Jane's 4///
-
11114Ammosign Ism* I
Place 1

Casual Dining at Popular Prices in an Intimate Cafe Setting

I 354-3640

JEWISH NEWS

25861 LAHSER AT CIVIC CENTER DRIVE • SOUTHFIELD

c;

MON.-THURS. 11 a.m.-9 p.m.

FRI. & SAT. 11 a.m.-11 p.m. Closed Sun.

1 50%
OFF
1
1 SECOND DINNER

WITH PURCHASE OF A DINNER
OF EQUAL OR GREATER VALUE

Not Good With Any Other Coupons

Expires 12-24-92

OUR NEW BANQUET ROOM
IS AVAILABLE 7 DAYS FOR PRIVATE PARTIES

80 L

RESERVE NOW FOR HOLIDAY EVENTS
AND SPECIAL OCCASIONS

MI=

1
I

ake your pick . . .
1926, 1934, 1935.
The only thing
people are in agree-
ment about is that it was a
long time ago.
These are the years folks
disagree on when talking of
when Modern Delicatessen
first opened on Fenkell.
It was a yesteryears favorite
that many former customers
still remember . . . recalling
the pictures of old Detroit on
its walls . . . Max Kruegel's
mother, the "honor system"
cashier . . . Nobody got a
check, just told her what they
ate . . . and some of the things
like a corned beef sandwich
were a different price each
day . . . But customers seem-
ed to know, or thought they
did, that "Ma" Kruegel made
it up on something else.
Modern Deli on Fenkell
burned down and Max rebuilt
it in 1967 . . . However, his old
pictures and menus went
with the fire and could never
be replaced.
That same year, 1967,
brothers George and Dick
Gunsberg bought Modern
and besides running the
delicatessen, also took over
next door to pickle and
package the corned beef they
sold to supermarkets.
The present owner, Kelly
Eter, became its owner in
1986 . . . and today has the
biggest challenge of his
lifetime . . . the maintenance
of a time-honored name and
reputation.
His second Modern Deli
opened Oct. 1 of this year on
Greenfield north of 10 Mile,
near the 1-696 Expressway in
Oak Park, seating 70 and
already getting the once-over
from customers who
remember when.
Modern Deli of Oak Park
may not have the longevity
reputation of the original but
in many respects is better .. .
For one, the corned beef sand-
wiches are much larger .. .
not four-and-a-half or five
ounces, but closer to six and
seven . . . And the talent of its
chef on traditional Jewish
cooking is as long as her
name. . . Matta
Perepletehikov.
But probably the biggest
asset Modern Deli of Oak
Park has going for it is the
service . . . They don't come
much better than Lottie

Zawol, Bernice Mazor or Car-
rie Kaufman . . . three gals
with a lot of smiling ex-
perience to go with their cor-
dial efficiency.
Lottie is the team's senior
. . . a top-notch delicatessen
gerver of 30 years, starting
when Joe Cohen and George
Fink had the original Joey's
at this location . . . then
George buying it from Joe
and calling the deli Danny's
. . . and Dick Lichtman tak-
ing over with the name Nor-
thgate Deli . . . followed by
Dave Raben with Matt Pren-
tice as his counterman .. .
Matt bought the place from
Dave and called it Deli Uni-
que . . . never realizing that
one day he would be owner of
the seven-operation Unique
Restaurant Corp. . . . This
was followed for a very short
period by an operation called
Deli & Co.
And there's Sally Cymerint,
too, with the big smile, fast ef-
ficiency in seating people as
a good hostess should . . . and
the ability to make quick
friends . . . Sally was hostess
16 years at Irving's Deli
before going to the former
Jacques and then Deli Uni-
que for Matt.

The Modern Deli of
yesteryears is a fond memory
that had many good at-
tributes to remember such as
meeting people . . . but Kel-
ly's second Modern on Green-
field in Oak Park has that ex-
tremely important restaurant
trait . . . employee teamwork.
Everybody seems to work
together in the ultimate goal
of trying to please with each
effort . . . Lottie and Bernie
are from the old school of
waitressing . . . No such thing
as passing by a table or booth
in need of coffee because it
wasn't their station . . . And
when was the last time you
saw another waitperson other
than your own bring water to
the table?
These little things are in
the mold at Modern of Oak
Park because of their ex-
perience and Kelly's in'
sistence upon the best he can
offer . . . The quality of a good
restaurateur and his product
is always better with this
asset.
Matta has been at the same
locale 13 years, cooking for its
owners with a lot of kitchen

know-how .. . Of all the
wonderful Jewish dishes she
makes, Matta wants you to
try her gefilte fish . . . There's
a twinkle in her eye as if to
say, "I do something dif-
ferent" . . . Matta's Jewish
culinary treats are still
another thing that will bring
people back to Modern of Oak
Park besides the name and
reputation.
It's a clean place, with fresh
carnations, hanging pictures
and plants, mirrors„ most of
the booths recovered, etc.
People like Bernie and Edith
Hoffman, among others,
remember Modern Deli of
yesteryears on Fenkell .. .
and say it was never like this
. . . They didn't frequent
Modern number one as often
as today at location number

Probably the
biggest asset
Modern Deli of
Oak Park has going
for it is the. service.

two . . . Bernie and Edith
sometimes go back three and
four times a week now.
The name was magic . . . It
stood for an institution .. .
However, in the restaurant
business, reputation is only
as good as the last meal
served.
This is why Modern Deli of
Oak Park stands to succeed
. . . It lives for today and
tomorrow.
CONGRATS ... to Linda
and Howard Nudell . . . on
their 25th anniversary.

MICHIGAN PRODUCTS

are a big feature at West
Bloomfield's Great Northern
on Orchard Lake Road, south
of Maple (just south of Or-
chard Mall and Sugar Tree),
with the northern part of our
state a comfortable and in-
timate motif . . . It's like sit-
ting in a lodge up north with
the rustic setting of knotty
pine, deer heads, high-
beamed ceiling, interesting
artifacts, etc.

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