SINGLE LIFE
Meeting Your Mate
Through A Magazine
A Los Angeles radio
Most and a Baltimore
rabbi offer personal
ad-vice on finding
passion with a pen
and a box number.
caring, compassionate, cares
about life and family — seeks
SJF, early 30's, who enjoys go-
ing to movies, concerts, music,
good conversation and some
quiet evenings. #64042%.
s similar qualities and
mance, dining movies,
lity, travel, etc. You
regret responding. Age
rtant. #64071
1 special! SJF, slender,
. us, blue-eyed blonde, 5'4
ng for her best friend,
mentor. He must be
, attractive, fun loving,
5-55, with great sense
or. #64072'
iandsomt
3owl? Da
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r? Smoke? .1
above, this
to hear f
w
I
Th11, attractive, professional
SJF, health club regular, with
varied interests. Would like to
meet sincere, Jewish male over
38, who eninvs travel
0- •
S.114
JAY LECHTMAN
Special to The Jewish News
T
he excitement over
Voice Connector, the
new electronic voice-
mail system in The Jewish
News People Connector per-
sonals section, has put a new
twist on an old dilemma: how
to write a People Connector
advertisement that will get
good responses in the Voice
Connector.
Deciding what to say, and
how to say it, can be a pain-
vaavaaaa g.
1
issued 1960, great long term
growth potential, far ex-
ceeding par, seeks high quali-
ty, prudent SJM investor,
28-32. Prospectus sent to
NYSE non-smokers only.
#64059
Are you Mr Pi zbaS;-
lalodes SclAcs
sional, -who is sincere
ing, enjoys concerts,
pleasant conversatio
good friends. Seeks fi
panionship with SJM
First time ad. #6401:
onstantly pursued
aught very attractive
ong legged, intelliger
ay oriented, blonde, ea
Wants solid relati
S/DM, successful, who'
capture my attention
phone. #64025'
ional female,
111.111101 Profess
forties, wnats to ma
like
IBPs. 3D and NO/ rflodest
of
with high on life, non
1\clorli
forties to fifties profe
Teat se d
13 a 1<e interested
in sha
aro "V
d11 counters in i music, an
Sara wit
T orts, theatre and
l
Si
'36 86
years)/ a III at
k s ta l
lly
ing, vivacious,
and
ow in late 60s
dot the ea te i outs)/
sorITIY)
Warla 00e1.01 ies, e
theatre, and d
the
cute
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the New Yea
ncere and wit
g it sheer , See
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piration, you n
4 w
ti
t ime listing, SJF,
O f humor, down to e
[better
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than cute.
r someone happy,
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good everything is g
ne. #64075 s.
rat 1
aCCO-U
anionship to fill
10 ' a rs. #64067'
1TP1 - 110
le.we can. I-lite
ble al-1-1-P)
s ora.
lie s
haired beauty, profe Cant C° Pi
1, 5'4, 38, DJF, n. Sin cele
dents — seeking JM.
.
Liner things
to share my interest it
usic, movies, theatre, ex
I and dining for a car
ring romantic relation-
#64076'
w
ke lady, 5'9, 62, full
;d, retired, loving and
adz, college educated,
- n , , oker, non-drinker, drug
Likes swimming, home
a.vel, eating out, movies.
tall f,entleman. Send
a
D
\i‘101
Pretty, intelligent, profes-
sional SJF — seeks fun loving,
non-smoking, 30-42 year old
JM for best friends, laughter,
romance and whatever.
#640641;
Single is fine, couple
ter! Attentive, of
businessman searchi i
very unique, sincere, c
gregarious, sensual, fi
dow, aspiring to shar
home life, vacations,
enrichment. #64031%
Sensitive, thoughtful, mature
SJM, 25, enjoys biking, cook-
ing, camping and eclectic
DJF, down to earth ,
sincere, attractive, int
with sense of humor. ]
111 life. #64063w
-r.
_ Acer with
varied interests wants to meet
attractive, SJF, 32-39, down to
earth, with a sense of humor.
#64054'
West Michigan professional
DJF, travels to Detroit regular-
ly. Upbeat, fun loving, family
oriented, honest, open, easy
aven't found w
for. SJF, 28,
25 + to share
figs in life. No geek
t ies. Photo optional —
humor mandatory. #€
music interested in meetin g
irirlitrio anti' tannic
ful process in the hunt for
prospective partners.
The Jewish News asked
two experts on the subject to
provide personal advice to
the untrained, ineloquent or
unimaginative single who
wants to write the perfect
personal.
Susan Block hosts her own
dating show, "Match Night"
on Los Angeles radio station
KFOX.
The Philadelphia native
also owns telephone dating
lines and has written several
books, including Advertising
for Love — How to Play the
Personals.
Rabbi Shnayer Lewis is an
adviser for singles activities
at a Jewish studies center in
Baltimore, Md.
Rabbi Lewis, who in early
June was married for the se-
"It's far better to
say, 'I'm
Reubenesque and
into intimate Italian
dinners,' than to
say 'I'm a fat slob
who likes to eat
pizza.' "
— Susan Block
cond time, has been single
twice, spending the last
eight years in that condition.
So who writes personal
ads?
All kinds of people, Ms.
Block says. They're usually
single, but not always.
Ten years ago, personals
were only for the avant-
garde, the weird and the
desperate, she says. Now,
they are a "veritable
yuppie's garden of dating
delights."
Even so, personals are not
only for yuppies. Artists,
retired and working-class
people, even multi-
millionaires write personals.
"Here in L.A., we see
`beautiful model' a lot in
personals," she says.
"Maybe they're exag-
gerating a little bit, but I've
known a lot of eligible, at-
tractive people who do this."
The stigma to writing per-
sonals is going away, Ms.
Block says. "Placing a per-
sonal has no more of a
stigma than joining a dating
service or going to a singles
bar."
Stigma or not, many sin-
gles are afraid to place per-
sonal ads to find a mate or
even a friend.
"Personal ads take the
least guts of any way to meet
people, and yet people still
can't work themselves up to
it," Rabbi Lewis says.
This fear is indicative of
the "pervasive insecurity" of
singles around the country,
he says.
A simple way to overcome
that fear, he advises, "is to
tell yourself that this is only
a test, that it doesn't really
count, that you don't want to
get married this month, that
you won't marry anyone who
responds to this ad."
Once you've worked up the
nerve to write an ad, what do
you say?
Ms. Block suggests that a
personal ad should be very
specific. "The way you suc-
ceed in love is by being
specific, by setting goals."
"You should be very
specific about the things
that are important to you,"
she says. "Saying that you
want a non-smoker is not too
specific."
One recent singles ad
sought an attractive, Scan-
dinavian, blue-eyed blonde,
between 18 and 25.
Another ad insisted that
respondents must play
tennis and racquetball, or
that they be extremely ge-
nerous, filthy rich, very
discreet, very sensual,
warm, open, clean and sin-
gle.
Writing a personal is a
good opportunity to look at
yourself, Ms. Block says.
THE DETROIT JEWISH NEWS
205