I SYNAGOGUES I
The Jewish National Fund and Jewish Community Center
Presents
Community Family Education Series
.
December 4 -
Beth Achim
Names Rogoff
Health and Wellness
in the 90's: How to
Lead a More Meaningful
and Productive Life
Stuart Rogoff has been
named director of Congrega-
tion Beth Achim.
A native Detroiter, Rogoff
previously served as family
programming director at the
•"An Apple a Day Isn't Enough"
Don Powell, Ph. D., President,
American Institute for
Preventive Medicine
Facism Book _
Is Review Topic
Rabbi Sherwin Wine of the
Birmingham Temple will pre-
sent the last of three reviews
on the theme "The Image of
the Jew" 8:30 p.m. Nov. 27.
He will discuss Lyndon
Larouche and the New
American Fascism by Dennis
King.
There is a charge.
• "Prescription and Non-
Prescription Drugs and Their
Role in Health Management"
David Efros, R. Ph., Efros Drugs
• " Achieving a Balanced Life
Style During Changing Times"
Steven M. Korotkin,
Cardiologist, Birmingham
FORMAT: Panel Discussion
FEE: Free
LOCATION: JCC 6600 W. Maple Rd.
West Bloomfield
NEWS I
Stuart Rogoff
TIME: 7:00 p.m.
MODERATOR: Dennis Blender, Ph.D.
Plante & Moran
Jewish Community Center of
Metropolitan Detroit, assis-
tant director of the Michigan
-office of the Anti-Defamation
League of B'nai B'rith and
youth director of Congrega-
tion Shaarey Zedek.
Rogoff begins his new posi-
month.
tion
this
For Additional Information Contact:
JCC 661-1000, ext. 239 or JNF 557-6644
WE'RE FIGHTING FOR
YOUR LIFE
BIG
BIG
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30%-50% OFF
(ENTIRE INVENTORY)
3 DAYS ONLY
FRIDAY 24th • SATURDAY 25th • SUNDAY 26th
10-6
10-5
12-5
excludes all previous sales and layaways
Ladies'
Apparel
Sportswear that
compliments your
lifestyle
Mon.-Fri. 10-6
Thurs. 10-8
Sat. 10-5
6889 Orchard Lake Rd. • West Bloomfield, MI 48033 • 626-5555
56
FRIDAY, NOVEMBER 24, 1989
Men's Club Plans
Annual Art Auction
American Heart
Association
BIG
skills an opportunity to im-
prove and become more com-
fortable with the Shabbat
morning service. This course
is also taught by Meyer King
and there is a charge.
For registration informa-
tion, call the synagogue,
547-7970.
WE TAKE EXCEPTION
TO WHAT YOUR
MOTHER TAUGHT
YOU.
YOU SHOULDN'T EAT
EVERYTHING PUT IN
FRONT OF YOU.
You should avoid foods high in
cholesterol. It's a fact, a high
blood cholesterol level sub-
stantially increases your
chances of developing heart
disease. By cutting down on
fatty, rich foods, you can do
yourself a big favor. You could
lower your blood cholesterol
level and reduce your risk of
heart disease.
For more information about a
planned and balanced diet,
contact your American Heart
Association. We'll give you
some free advice on how to
plan a diet good for life.
The Men's Club of Adat
Shalom Synagogue will hold
its second annual art auction
8 p.m. Dec. 2 at Adat Shalom.
The auction will include
works of a number of modern
Israeli artists as well as
pieces by Picasso, Rockwell,
Vasarely and others.
The evening will begin with
a patron preview and wine
and cheese reception. There is
a charge. All profits will be
used to support synagogue
youth activities.
The event is open to the
public. Burt Aaron is auction
chairman.
Men's Club Offers
Hebrew Classes
The Men's Club of Con-
gregation Beth Shalom is of-
fering a Hebrew literacy pro-
gram. The basic course,
"Shalom Aleichem," meets 10
a.m. Sunday for the next nine
weeks. The course is geared to
those who have no working
knowledge of Hebrew. The
course is taught by Meyer
King and there is a charge.
A more advanced course,
"Ayn Keilohaynu" meets 7
p.m. Mondays for the next
nine weeks. The program will
offer those with some reading
Hebrew Papers
Battling In L.A.
Los Angeles (JTA) — Two
Hebrew weekly newspapers
here are locked in a major cir-
culation war to see who can
win over the largest segment
of the estimated 120,00 to
200,000 Israelis living in Los
Angeles and the San Fernan-
do Valley.
Specifically, the upstart
Hadashot L.A. is challenging
the more established Yisrael
Shelanu for readers, and more
importantly, for their adver-
tising dollars. And the crucial
turf where the battle is rag-
ing for the hearts and minds
of Israelis is the San Fernan-
do Valley, where a majority of
them are now living.
With a staff of 30 and claim-
ed circulation of 15,000,
Hadashot L.A. has averaged
84 pages since bursting onto
the journalistic scene in May
1988. Their formula includes
sharp local reporting, direct
news from Israel and an ag-
gressive marketing campaign
that includes targeting
Israelis who have been here
for up to 10 years.
The newspaper, printed in
two sections — Israeli news
and a "Life in L.A." section —
can be found in vending
machines and in 150 outlets
in Los Angeles and Orange
counties.
Its rival, Yisrael Shelanu,
has dominated the market for
Hebrew readers since 1978,
when it was started in
Brooklyn. Currently workng
with a staff of 40 people — 10
in Los Angeles and 30 in New
York — the newspaper
averages 136 pages, and had
170 pages for the Rosh
Hashanah issue. Its circula-
tion figures range from
50,000 to 75,000, which in-
cludes New York editions.