I SYNAGOGUES I The Jewish National Fund and Jewish Community Center Presents Community Family Education Series . December 4 - Beth Achim Names Rogoff Health and Wellness in the 90's: How to Lead a More Meaningful and Productive Life Stuart Rogoff has been named director of Congrega- tion Beth Achim. A native Detroiter, Rogoff previously served as family programming director at the •"An Apple a Day Isn't Enough" Don Powell, Ph. D., President, American Institute for Preventive Medicine Facism Book _ Is Review Topic Rabbi Sherwin Wine of the Birmingham Temple will pre- sent the last of three reviews on the theme "The Image of the Jew" 8:30 p.m. Nov. 27. He will discuss Lyndon Larouche and the New American Fascism by Dennis King. There is a charge. • "Prescription and Non- Prescription Drugs and Their Role in Health Management" David Efros, R. Ph., Efros Drugs • " Achieving a Balanced Life Style During Changing Times" Steven M. Korotkin, Cardiologist, Birmingham FORMAT: Panel Discussion FEE: Free LOCATION: JCC 6600 W. Maple Rd. West Bloomfield NEWS I Stuart Rogoff TIME: 7:00 p.m. MODERATOR: Dennis Blender, Ph.D. Plante & Moran Jewish Community Center of Metropolitan Detroit, assis- tant director of the Michigan -office of the Anti-Defamation League of B'nai B'rith and youth director of Congrega- tion Shaarey Zedek. Rogoff begins his new posi- month. tion this For Additional Information Contact: JCC 661-1000, ext. 239 or JNF 557-6644 WE'RE FIGHTING FOR YOUR LIFE BIG BIG ,,, , ,,,, , . • ,,,,, SALE 30%-50% OFF (ENTIRE INVENTORY) 3 DAYS ONLY FRIDAY 24th • SATURDAY 25th • SUNDAY 26th 10-6 10-5 12-5 excludes all previous sales and layaways Ladies' Apparel Sportswear that compliments your lifestyle Mon.-Fri. 10-6 Thurs. 10-8 Sat. 10-5 6889 Orchard Lake Rd. • West Bloomfield, MI 48033 • 626-5555 56 FRIDAY, NOVEMBER 24, 1989 Men's Club Plans Annual Art Auction American Heart Association BIG skills an opportunity to im- prove and become more com- fortable with the Shabbat morning service. This course is also taught by Meyer King and there is a charge. For registration informa- tion, call the synagogue, 547-7970. WE TAKE EXCEPTION TO WHAT YOUR MOTHER TAUGHT YOU. YOU SHOULDN'T EAT EVERYTHING PUT IN FRONT OF YOU. You should avoid foods high in cholesterol. It's a fact, a high blood cholesterol level sub- stantially increases your chances of developing heart disease. By cutting down on fatty, rich foods, you can do yourself a big favor. You could lower your blood cholesterol level and reduce your risk of heart disease. For more information about a planned and balanced diet, contact your American Heart Association. We'll give you some free advice on how to plan a diet good for life. The Men's Club of Adat Shalom Synagogue will hold its second annual art auction 8 p.m. Dec. 2 at Adat Shalom. The auction will include works of a number of modern Israeli artists as well as pieces by Picasso, Rockwell, Vasarely and others. The evening will begin with a patron preview and wine and cheese reception. There is a charge. All profits will be used to support synagogue youth activities. The event is open to the public. Burt Aaron is auction chairman. Men's Club Offers Hebrew Classes The Men's Club of Con- gregation Beth Shalom is of- fering a Hebrew literacy pro- gram. The basic course, "Shalom Aleichem," meets 10 a.m. Sunday for the next nine weeks. The course is geared to those who have no working knowledge of Hebrew. The course is taught by Meyer King and there is a charge. A more advanced course, "Ayn Keilohaynu" meets 7 p.m. Mondays for the next nine weeks. The program will offer those with some reading Hebrew Papers Battling In L.A. Los Angeles (JTA) — Two Hebrew weekly newspapers here are locked in a major cir- culation war to see who can win over the largest segment of the estimated 120,00 to 200,000 Israelis living in Los Angeles and the San Fernan- do Valley. Specifically, the upstart Hadashot L.A. is challenging the more established Yisrael Shelanu for readers, and more importantly, for their adver- tising dollars. And the crucial turf where the battle is rag- ing for the hearts and minds of Israelis is the San Fernan- do Valley, where a majority of them are now living. With a staff of 30 and claim- ed circulation of 15,000, Hadashot L.A. has averaged 84 pages since bursting onto the journalistic scene in May 1988. Their formula includes sharp local reporting, direct news from Israel and an ag- gressive marketing campaign that includes targeting Israelis who have been here for up to 10 years. The newspaper, printed in two sections — Israeli news and a "Life in L.A." section — can be found in vending machines and in 150 outlets in Los Angeles and Orange counties. Its rival, Yisrael Shelanu, has dominated the market for Hebrew readers since 1978, when it was started in Brooklyn. Currently workng with a staff of 40 people — 10 in Los Angeles and 30 in New York — the newspaper averages 136 pages, and had 170 pages for the Rosh Hashanah issue. Its circula- tion figures range from 50,000 to 75,000, which in- cludes New York editions.