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September 05, 1987 - Image 133

Resource type:
Text
Publication:
The Detroit Jewish News, 1987-09-05

Disclaimer: Computer generated plain text may have errors. Read more about this.



4 *
3

f A
r l

A SPECIAL ADVERTISING PHOTOSTORY SERIES
FEATURING OUTSTANDING BUSINESSES AND BUSINESS PEOPLE

IN THIS ISSUE THE SPOTLIGHT IS ON

FEDERAL COLLATERAL
DIAMOND CREATIONS

The "crown jewel" in Paul's chain of stores is the
Diamond Creations store located in the Fairlane Town
Center in Dearborn. This is a luxuriously beautiful
store where he displays and sells most of his finer
pieces. Paul and his staff assist the customer in buy-
ing the desired piece at the best possible price.

"If there are any doubts about the low prices of our
jewelry, buy from us, and have it independently ap-
praised. If our price is not at least 30% lower than
what you were quoted, we will give you a full refund,
no questions asked." These are the words of Paul
Dollman of Federal Collateral/Diamond Creations. He
conveys this promise with great confidence due to
his background and the unique design of his
business.

At 28, Paul is already Vice President and General
Manager. He began in 1981 by leaving the Universi-
ty of Miami as a business major to come to Detroit
and help run his father's business, Federal Collateral.
Soon after, Paul left Detroit to enroll at the
Gemological Institute of America where he graduated
with honors. Paul then returned to Detroit and took
full control. Now Federal Collateral/Diamond Crea-
tions is a very successful business. With plans to
open other stores in the Metropolitan area, Paul's
ambition is apparent.

Presently, Federal Collateral/Diamond Creations is
distributed among three different and specialized
stores. Federal Collateral, the original store, is located
at 1117 Washington in Detroit and specializes in loans
against items of jewelry. For example, a customer
comes into Federal Collateral with the intention of
borrowing money. One of Paul's seven experienced
salespeople will appraise the piece of jewelry and
tell the customer its estimated retail value. If satisfied,
the customer then agrees to put the jewelry up as
collateral and receives a loan for up to 20% of that
figure. Then, if the customer cannot repay the loan,
Federal Collateral will prepare the jewelry, polish it,
even recondition it, and sell it at up to 50% off.

Paul's second store, Federal Collateral/Diamond
Creations, is located at 31070 John R. in Madison
Heights. It specializes in the purchase of previously
owned diamonds and diamond jewelry. A member
of his staff will appraise an incoming piece and then
give the seller up to 35% of its estimated value.

Can you imagine that stunning pieces like this necklace could
be discounted up to 50% off retail prices?

Anyone who is getting engaged or married, or is just
looking to buy or trade jewelry should stop in at
Federal Collateral/Diamond Creations to see what
Paul has to offer. "There are dozens of discounts and
claims for discounts of diamonds and diamond
jewelry," says Paul, "but only at Federal Col-
lateral/Diamond Creations do we guarantee that the
customer gets 30% to 50% off the retail price or
receive a full refund."

Federal Collateral/Diamond Creations, Inc.
1117 Washington Boulvevard

961-4361
Detroit, Michigan

568-5120
Federal Collateral/Diamond Creations, Inc.
Madison Heights, Michigan
31070 John R. Road

Diamond Creations, Inc.
Fairlane Town Center

271-8370
Dearborn, Michigan

4 04siteaZkup oositrcroductton

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FALL '87 133

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