‘ 4 * 3 f A r l A SPECIAL ADVERTISING PHOTOSTORY SERIES FEATURING OUTSTANDING BUSINESSES AND BUSINESS PEOPLE IN THIS ISSUE THE SPOTLIGHT IS ON FEDERAL COLLATERAL DIAMOND CREATIONS The "crown jewel" in Paul's chain of stores is the Diamond Creations store located in the Fairlane Town Center in Dearborn. This is a luxuriously beautiful store where he displays and sells most of his finer pieces. Paul and his staff assist the customer in buy- ing the desired piece at the best possible price. "If there are any doubts about the low prices of our jewelry, buy from us, and have it independently ap- praised. If our price is not at least 30% lower than what you were quoted, we will give you a full refund, no questions asked." These are the words of Paul Dollman of Federal Collateral/Diamond Creations. He conveys this promise with great confidence due to his background and the unique design of his business. At 28, Paul is already Vice President and General Manager. He began in 1981 by leaving the Universi- ty of Miami as a business major to come to Detroit and help run his father's business, Federal Collateral. Soon after, Paul left Detroit to enroll at the Gemological Institute of America where he graduated with honors. Paul then returned to Detroit and took full control. Now Federal Collateral/Diamond Crea- tions is a very successful business. With plans to open other stores in the Metropolitan area, Paul's ambition is apparent. Presently, Federal Collateral/Diamond Creations is distributed among three different and specialized stores. Federal Collateral, the original store, is located at 1117 Washington in Detroit and specializes in loans against items of jewelry. For example, a customer comes into Federal Collateral with the intention of borrowing money. One of Paul's seven experienced salespeople will appraise the piece of jewelry and tell the customer its estimated retail value. If satisfied, the customer then agrees to put the jewelry up as collateral and receives a loan for up to 20% of that figure. Then, if the customer cannot repay the loan, Federal Collateral will prepare the jewelry, polish it, even recondition it, and sell it at up to 50% off. Paul's second store, Federal Collateral/Diamond Creations, is located at 31070 John R. in Madison Heights. It specializes in the purchase of previously owned diamonds and diamond jewelry. A member of his staff will appraise an incoming piece and then give the seller up to 35% of its estimated value. Can you imagine that stunning pieces like this necklace could be discounted up to 50% off retail prices? Anyone who is getting engaged or married, or is just looking to buy or trade jewelry should stop in at Federal Collateral/Diamond Creations to see what Paul has to offer. "There are dozens of discounts and claims for discounts of diamonds and diamond jewelry," says Paul, "but only at Federal Col- lateral/Diamond Creations do we guarantee that the customer gets 30% to 50% off the retail price or receive a full refund." Federal Collateral/Diamond Creations, Inc. 1117 Washington Boulvevard 961-4361 Detroit, Michigan 568-5120 Federal Collateral/Diamond Creations, Inc. Madison Heights, Michigan 31070 John R. Road Diamond Creations, Inc. Fairlane Town Center 271-8370 Dearborn, Michigan 4 04siteaZkup oositrcroductton ADVERTISEMENT FALL '87 133