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May 08, 1987 - Image 37

Resource type:
The Detroit Jewish News, 1987-05-08

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4 b39




"If there are any doubts about the low prices
of our jewelry, please come in, buy from us, and
have it independently appraised. If our price is
not at least 30% lower than what you were
quoted, we will give you a full refund, no ques-
tions asked." These are the words of Paul Doliman of

Federal Collateral/Diamond Creations. He conveys this
promise with great confidence due to his background and
the unique design of his business.

At twenty-eight years of age, Paul is already Vice Presi-
dent and General Manager. He began his career in 1981
by leaving the University of Miami as a business major
to come to Detroit and help run his father's business,
Federal Collateral. Soon after, Paul left Detroit to enroll
at the Gemological Institute of America where he even-
tually graduated with honors. Paul then returned to Detroit
and took control of the company. Because of Paul's
knowledge of the jewelry business and his newly-found
expertise in precious gems, Federal Collateral began to
thrive.Now boasting an experienced seven member sales
staff, Federal Collateral/Diamond Creations is a very suc-
cessful, multi-locational, jewelry merchandiser. With his
plans to open other stores in the Metropolitan Detroit area,
Paul's ambition is apparent.

At the present time, Federal Collateral/Diamond Creations
is distributed among three different stores, each specializ-
ing in a different area of the jewelry market. Federal Col-
lateral, the original store, is located at 1117 Washington
in Detroit and specializes in federal collateral loans against
items of jewelry. For example, a customer comes into
Federal Collateral with the intention of borrowing money.
One of Paul's experienced salespeople (all of whom are
graduates of the Gemological Institute of America) will
appraise the piece of jewelry and tell the customer its
estimated retail value. If satisfied with the appraisal, the
customer then agrees to put the jewelry up as collateral
and receives a loan for up to 20% of that figure. Then,
if the customer cannot repay the loan according to the
rules of the loan, Federal Collateral will prepare the jewelry,
polish it, even recondition it, and put it up for sale at up
to 50% off its retail value

Luxury abounds at the Diamond Creations store in Fairlane
Town Center.

HAPPINESS IS a piece of diamond jewelry from Diamond

Can you imagine that stunning pieces like this necklace
could be discounted up to 50% off retail prices?

Whatever kind of diamond jewelry you are looking for...

Paul's second store, Federal Collateral/Diamond Creations,
is located at 31070 John R. in Madison Heights. It
specializes in the purchase of previously owned diamonds
and diamond jewelry. Operating in a similar fashion as
the Washington Blvd. store, a member of his staff will ap-
praise an incoming piece and then give the seller up to
35% of its estimated value.

The "crown jewel" in Paul's chain of stores is the Diamond
Creations store located . in the Fairlane Town Center in
Dearborn. This is a luxuriously beautiful store where he
displays and sells most of his finer pieces. Paul and his
staff assist the customer in buying the desired piece at
the best possible price.

jewelry," says Paul, "but only at Federal Col-
lateral/Diamond Creations do we guarantee
that the customer gets 30% to 50% off the
retail price or receive a full refund."

Here are the names, addresses, and telephone numbers
of Paul's three locations:
Federal Collareral/Diamond Creations, Inc.
1117 Washington Boulevard
Detroit, Michigan

Federal Collateral/Diamond Creations, Inc.
31070 John R Road
Madison Heights, Michigan

Diamond Creations, Inc.
Fairlane Town Center
Dearborn, Michigan


Anyone who is getting engaged or married, or is just look-
ing to buy or trade jewelry should stop in at Federal Col-
lateral/Diamond Creations to see what Paul has to offer.

"There are dozens of discounts and dozens of
claims for discounts of diamonds and diamond

Federal Collatera iamond Creations has it for less.

Photos: Terry Luke
Graphics: Jeffrey Wohi
Text By David Hochberg...I


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