female attorney, no
54", 115 lbs. blond
hair, blue eyes, physically fit
would like to meet 32-42
rested in go
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5, 6°. 12QP 12 20 p. ys
Seeks attractive, tall,
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25-33 professional female
with diverse interests. PC428
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Romantic, 43 yrs. professional
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a - oking Jewish female
theater, non-smoker, moder-
CI.tP with similar inter
ate drinker, seeking trim,
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see where our friendship
takes us. PC47
Man in late 60's wishes to
meet a woma n between 60-70
-^Qt in a mentally
with an A tt activ
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be found among
the personal ads?
Special to The Jewish News
ou've -seen them. Those
trendy little classified ads
nestled neatly between
flats for rent and employ-
ment, with such catchy
come-ons as "Companion Connec-
tion," "Companion Corner" and
"People Connectors" in the daily
\_ news or the weekly publications.
/- These advertisers are promoted as
"attractive, intelligent, professionals
looking for serious relationships
with same." Under the guise of
anonymous box numbers, Jewish
singles have joined the ranks of
those looking for love among the
The stigma attached to the idea
of advertising for a mate is rapidly
diminishing and is quickly becoming
the more popular alternative to the
"The response to the ads is
overwhelming" claims Jill Cole, di-
rector of the Community Network of
Jewish Singles of the Jewish Com-
munity Center in West Bloomfield.
Last year, the CNJS began including
personal ads in its monthly newslet-
ter. The People Connector ads in
the Jewish Singles Event Source
began as an additional means for
Jewish singles to meet.
For some," Cole continues, "the
personal ads are amusing and a fun
way to meet one another. For others,
it may be a less threatening way to
participate in a singles activity."
And participate they are. As
many as 50 personal ads a week
have appeared in The Jewish News
since their debut in the Oct. 24 is-
sue, and more than 1,000 responses
have been forwarded to date. The
ratio of men and women placing
these ads is relatively equal and
most are between the ages of 25 and
55. All are equally hopeful of finding
the perfect Jewish mate.
Romantic, 43 yrs. professional
male, enjoys dancing, hiking, jazz,
racquetball, biking and a good lis-
tener. Interested in meeting non-
smoking female. I invite you to touch
my heart, invade my dreams and
consume my nights.
Like all the persons interviewed
for this story, Mark Y. of Southfield
prefers to remain anonymous. His
promise of romance drew two dozen
responses from the Jewish News and
the Source. He shares an excerpt of
a typical response:
You have already stirred my fan-
tasies and touched my heart with
your ad. I accept your invitation
invi ion tat
touch your heart. Are you still avail-
Some of the respondents were
rejected just by their letters. Mark
spoke to the remainder of the women
over the phone. After speaking to a
few of them, he politely suggested
that they didn't have anything in
common. He ended up meeting at
least 12 at "safe places for dinner or
He discovered that it isn't al-
ways accurate to pre judge a person.
"One woman sent a response on the
back of a business card. I im-
mediately felt that she wasn't put-
ting much effort into this, but reluc-
tantly decided to meet her anyway.
She turned out to be very nice."
Misrepresentation is also a con-
cern to him. "One letter said that
her weight was in proportion to her
height. After we had met for dinner,
I found out that she had lied."
Mark offers this suggestion to
persons responding to an ad. "I have
found that the more detail given in a
letter, the more the curiosity is
enhanced. And a good sense of
humor is very important in prompt-
ing a reply from the person who
placed the ad."
Continued on next page
mid-20's, 6, romantic, SJ
with a great a fit 170 M,
hous and casual elegance
for conversation, slender &IF' -
and a few laughs.
arts and most athletics,
varied stimuli the
. . .
5'4", 35 yrs.
oing, and always
sense of humor have
c4 e 3 interests.
t 6a sweet, sincere
The ratio of
these ads is