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Classifie
Love

Can romance
be found among
the personal ads?

SANDRA MAURER

Special to The Jewish News

y

ou've -seen them. Those
trendy little classified ads
nestled neatly between
flats for rent and employ-
ment, with such catchy
come-ons as "Companion Connec-
tion," "Companion Corner" and
"People Connectors" in the daily
\_ news or the weekly publications.
/- These advertisers are promoted as
"attractive, intelligent, professionals
looking for serious relationships
with same." Under the guise of
anonymous box numbers, Jewish
singles have joined the ranks of
those looking for love among the
classifieds.
The stigma attached to the idea
of advertising for a mate is rapidly
diminishing and is quickly becoming
the more popular alternative to the
singles bar.
"The response to the ads is
overwhelming" claims Jill Cole, di-
rector of the Community Network of
Jewish Singles of the Jewish Com-
munity Center in West Bloomfield.
Last year, the CNJS began including
personal ads in its monthly newslet-
ter. The People Connector ads in
the Jewish Singles Event Source

began as an additional means for
Jewish singles to meet.
For some," Cole continues, "the
personal ads are amusing and a fun
way to meet one another. For others,
it may be a less threatening way to
participate in a singles activity."
And participate they are. As
many as 50 personal ads a week
have appeared in The Jewish News
since their debut in the Oct. 24 is-
sue, and more than 1,000 responses
have been forwarded to date. The
ratio of men and women placing
these ads is relatively equal and
most are between the ages of 25 and
55. All are equally hopeful of finding
the perfect Jewish mate.
Romantic, 43 yrs. professional
male, enjoys dancing, hiking, jazz,
racquetball, biking and a good lis-
tener. Interested in meeting non-
smoking female. I invite you to touch
my heart, invade my dreams and
consume my nights.
Like all the persons interviewed
for this story, Mark Y. of Southfield
prefers to remain anonymous. His
promise of romance drew two dozen
responses from the Jewish News and
the Source. He shares an excerpt of
a typical response:
Dear Romantic,
You have already stirred my fan-

tasies and touched my heart with
your ad. I accept your invitation
to
invi ion tat
touch your heart. Are you still avail-
able?

1)

Some of the respondents were
rejected just by their letters. Mark
spoke to the remainder of the women
over the phone. After speaking to a
few of them, he politely suggested
that they didn't have anything in
common. He ended up meeting at
least 12 at "safe places for dinner or
coffee."
He discovered that it isn't al-
ways accurate to pre judge a person.
"One woman sent a response on the
back of a business card. I im-
mediately felt that she wasn't put-
ting much effort into this, but reluc-
tantly decided to meet her anyway.
She turned out to be very nice."
Misrepresentation is also a con-
cern to him. "One letter said that
her weight was in proportion to her
height. After we had met for dinner,
I found out that she had lied."
Mark offers this suggestion to
persons responding to an ad. "I have
found that the more detail given in a
letter, the more the curiosity is
enhanced. And a good sense of
humor is very important in prompt-
ing a reply from the person who
placed the ad."

Continued on next page

Dynamic r
mid-20's, 6, romantic, SJ
with a great a fit 170 M,
lbs.
job,
lake-front
hous and casual elegance

seekse attractive,
for conversation, slender &IF' -
exploration
culinary

I enjoy

and a few laughs.

arts and most athletics,

varied stimuli the
. . .
Cwr
ozn
it pel
assionate
,
sincere,
car
ing, sensitive
male
.4
5'4", 35 yrs.
ma 01
oing, and always
help
eat a
friend. I
sense of humor have
and
many
p irie
c4 e 3 interests.
Looking
to
t 6a sweet, sincere
female.

The ratio of
men and
women placing
these ads is
relatively
equal.