26
Friday, November 23, 1984 THE DETROIT JEWISH NEWS
PROFILE
D.O.E.
Where Everything
Is Discounted
Ev7
DIS 111 )
OFFICE EQUIPMENT
1991 COOLIDGE-BERKLEY
Continued from preceding page
548-6900
Immoummil
FUEL COLOR
CARICATURES;
For Your Party
IRV TASCO
•
•
Nationally Known I
Caricature Artist
352-3270 I
m os IN Ems mo
* * *
m EN ow
in this area now" and that it
repressents a "major chal-
lenge."
Most aliyah experts agree
that American Jews don't
know enough about life in Is-
rael — only about 15 percent
have ever visited the Jewish
state — and what they do hear
is often negative: chaotic
economy, frequent wars, ter-
rorist attacks, etc.
Aron agrees with the theory
that the key to increased
aliyah is pushing a kind of in-
cremental approach. "I'm
applying the idea of aliyah in
steps," he says. You can't de-
cide to live in Israel until
you've spent time there." A
new emphasis is being placed
on having- U.S. college and
even high school students
spend an academic year in Is-
rael, having families spend a
summer there, having schools
in the U.S. offer programs on
life in Israel, and having local
Federations placing more em-
phasis on aliyah.
But Israel's economic woes
remain a tremendous factor in
discouraging aliyah, evi-
denced by the hundreds of
thousands of Israelis now liv-
ing in the U.S. Until that prob-
lem is addressed more force-
fully, American Jews will con-
tinue to ask why they should
go live in Israel if so many Is-
raelis are coming to live here.
Further, studies have
shown that about half of the
successful olim from the U.S.
are Orthodox Jews who are
motivated by the religious ob-
ligation to fulfill the mitzvah
of settling in Israel. And even
they are finding it extremely
difficult to make the transi-
tion.
"Contrary to what we were
told in advance, no one in Is-
rael welcomes you with open
arms," said one local man, an
Orthodox Jew, who lived in
Jerusalem for a year. The Is-
raelis resent that new olim get
tax breaks, and believe me,
they are not very helpful. The
bureaucracy is a mess and the
minor details of day-to-day life
— going to the bank, waiting
in line, paying bills — can
drag you down. It's the
spiritual aspect that makes it
worth it, not the people."
To which the Aliyah de-
-**** '**********-*-4*
PRESTIGE FOR LESS
Prestige Fragrances Should Be Bought In A Prestigious
Store. You Need To Sample, Smell and Explore Them.
You Need Qualified Cosmeticians To Answer Questions.
And, of Course, You Need Clean, Legitimate, Fresh
Goods. You Can Buy Them at the Dept. Store at Retail or
You Can Buy Them at GAYNORS.
GAYNORS Introduces "PRESTIGE FOR LESS." A Sampling Of
Our Line Will Entertain Special Prices
November's "PRESTIGE FOR LESS" List
ANAIS ANAIS 1.7 EDT SPRAY
CHANEL 1.7 COLOGNE SPRAY
KRIZIA .95 EDT SPRAY
NIKI DE SAINT PHALLE 1 oz. EDT SPRAY
OSCAR 3 OZ. SPRAY
PARIS 2.5 EDT SPRAY
Retail NOW THRU 11-30-84
$18.50 92.95
$20.00 $13.95
$20.00 $12.95
26.00 97.95
$40.00 $32.95
$35.00 $27.95
ORCHARD PLACE CENTER
Orchard Lake Road
South of 14 Mile
855-0033