THE DETROIT JEWISH NEWS

Farmer Jack Promoting Israeli T w olice R Aa w Detain
b vbis Israeli
Products at All 84 of Its Markets T

In an effort to help the man's for retail use.
economy of Israel, Farmer
The products include
Jack Supermarkets have seven flavors of natural
introduced a pioneer pro- preserves, six types of can-
gram of selling products ned fruits, six flavors of
grown, processed and man- chocolate bars, many
ufactured in Israel.
cookies and wafers, bottles
Paul Borman, president of of olives, pickles and pep-
Borman's, Inc., which oper- pers, canned vegetables,
ates Farmer Jack, person- hard candies and a line of
ally initiated the effort to educational toys.
import and market Israeli
Irwin Green, who was
products. It was theefirst asked by Paul Borman to
program of its kind and size put the import and sales
anywhere in the United program together, engaged
States.
the services of Mrs. Elli
Started almost two years Segal, a direct food broker,
ago as an experiment in who coordinates the pro-
eight supermarkets located gram with Israeli growers
in northwest Detroit sub- and manufacturers.
urbs,the program has been
Green is working to open
acclaimed as a marketing up other sales territories in
success and has been ex- America. Israeli products
tended to all 84 Farmer now are being introduced to
Jack stores in southeastern the Florida and New York
Michigan and Ohio.
marketplaces.
Today, the line of Is-
Robert Garbarino,
raeli products is being
marketed under several Farmer Jack vice
brand names and labels. president, has visited Is-
Borman's has assisted rael to meet with man-
the Israelis by redesign- ufacturers, processors
ing labels and packages and exporters to advise
to make them visually them about the tastes and
appealing to American expectations of Ameri-
consumers. Most of the can consumers, and how
products being offered best to sell in the Ameri-
will soon bear the "Na- can market.
"You don't have to be
ture Maid" label, a brand
name created by Bor- Jewish to enjoy Israeli faPod

,

products any more than you
have to be Chinese to enjoy
Chinese food," said Gar-
barino.
Farmer Jack is promoting
the products by sponsoring
tasting sessions and offer-
ing samples in many of its
stores on a continuing basis.
The products are of high
quality, purity - and free
from additives, and have
low, competitive prices.
Farmer Jack has sup-
ported the sales of these Is-
raeli products with special
advertisements which run
weekly in The Detroit
Jewish News, and less fre-
quently in other papers.

Michigan Region
of

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Sampling chocolate and canned fruit from Israel
is Mrs. Lucy Tandoc and son James of West Bloom-
field. Shown with her at the Farmer Jack store at
Maple and Orchard Lake Roads are, left, Lori Kil-
lian,and Elli Segal, an•Israeli food broker.

Annual ZOA Convention
Due in Washington, D.C.

NEW YORK — Close to
1,000 delegates from
throughout the U.S. will
converge on Washington,
D.C. for the' 82nd national
convention of the Zionist
Organization of America,
Thursday through Oct. 19
at the Capital Hilton Hotel.
Noting that the theme of
the ZOA gathering is
"Washington/Jerusalem —
Capitals of Freedom," Ivan
J. Novick, president of the
ZOA, said that "Jerusalem
was and has always been
the heart of Zion."
Invitations have been is-
sued to the Presidential
candidates to address the
convention. Other speakers
will be Yitzhak Berman,
Speaker of the Knesset;
Harry Hurwitz, minister of
information at the Embassy
of Israel in Washington;

Sara Doron, Member of the
Knesset; Dr. David
Sidorsky, professor of phi-
losophy at Columbia Uni-
versity; Yitzhak Modai, Is-
rael minister of energy and
infrastructure.
Others are Fr. Robert F.
Drinan; Dr. Joseph P.
Sternstein, president of the
American Zionist Federa-
tion; Ephraim Evron, am-
bassador of Israel to the
United States; Morris
Amitay, executive director
of the American Israel Pub-
lic Affairs Committee
(AIPAC); and Rabbi Joseph
B. Glaser, executive vice
president of the Central
Conference of American
Rabbis.

If a man always praises
himself, it tells us that he
knows nothing.

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EL
police have arrested two
rabbis as part of its investi-
gation of bribery and cor-
ruption within the Ministry
of Religious Affairs.
Police accused Rabbi
Amram Korach of paying
an $850 bribe to obtain a
larger grant for the Insti-
tute for Yemenite Jewish
Heritage in Bnai Brak.
Rabbi Abraham Mog-
hrabi was also arrested and
charged with continuing to
receive payments and sub-
mitting false enrollment
reports to the government
after his Abuhazira Rabbin-
ical College closed in
Jerusalem. The institution
was open only for four
months.

Friday, October 10, 19110 29

35729-68..

21550 West Twelve Mile Road • Southfield Michigan 48076