America lewisk Periodical Cotter
cum* aims
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CINCINNATI 20, OHIO
DETROIT JEWISH CHRONICLE and The Legal Chronicle
December 24, 1943
4
1.
Will
in Good Hands!
00d
THE'MOST VALUABLE thing we have here at Ford is your good will. It's been
years in the making, and without it we couldn't stay in business.
At this time of year we especially like to think about our friends and those
who have helped us make them and keep them. We're grateful to the men
who have represented us so well in your neighborhood and other communities
throughout the world —our dealers. They haven't had things too easy lately.
A lot of their best men have gone into the Service . There are few new
cars to sell. And it's a hard job getting needed repair parts and materials. But
they have carried on . . . and helped keep the nation's important automotive
transportation rolling.
These dealers have done a fine and workmanlike job of staying in business
during difficult times. More than 90% of those we had two years ago are still
with us, serving the public honestly efficiently and economically. And we want
to take our hats off to them for Keeping Ford a symbol of service in its broadest,
finest sense.
mighty good hands.
We think your good will, which we treasure so highly, is in
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