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CINCINNATI 20, OHIO

DETROIT JEWISH CHRONICLE and The Legal Chronicle

December 24, 1943

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1.

Will
in Good Hands!

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THE'MOST VALUABLE thing we have here at Ford is your good will. It's been

years in the making, and without it we couldn't stay in business.

At this time of year we especially like to think about our friends and those

who have helped us make them and keep them. We're grateful to the men

who have represented us so well in your neighborhood and other communities

throughout the world —our dealers. They haven't had things too easy lately.

A lot of their best men have gone into the Service . There are few new

cars to sell. And it's a hard job getting needed repair parts and materials. But

they have carried on . . . and helped keep the nation's important automotive

transportation rolling.

These dealers have done a fine and workmanlike job of staying in business

during difficult times. More than 90% of those we had two years ago are still

with us, serving the public honestly efficiently and economically. And we want

to take our hats off to them for Keeping Ford a symbol of service in its broadest,

finest sense.

mighty good hands.
We think your good will, which we treasure so highly, is in

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