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Wednesday, July 3, 2019
The Michigan Daily — michigandaily.com NEWS
On June 17, 10 Univer-
sity of Michigan students
and recent graduates expe-
rienced a day of Fox Sports
coverage at the FIFA Wom-
en’s World Cup in Los Ange-
les. The students, who have
all since graduated, were
among the winners of the Fox
Sports University challenge,
a competition in which stu-
dents construct and propose
brand campaign ideas to Fox
Sports executives.
At the World Cup, the
group met Fox Sports’ social
media team and watched
their coverage during live
matches. They also toured
of two Fox studios in Playa
Vista and Los Angeles, in
addition to witnessing a live
broadcasting of Fox Soccer
Tonight.
University
alum
Sierre Wolfkostin, a mem-
ber of a winning team, said
she enjoyed the tour, as Fox
does not accommodate tour
groups often.
“We got to visit over 10
different teams that work
there,” Wolfkostin said. “Not
only their digital content
production team that were
actively sending out tweets
and posts live and real-time
in response to the Women’s
World Cup game, but also
we got to see their whole TV
production studio and those
teams.”
University alum Preston
Rabban, another winning
student, said his favorite
experience was witnessing
the action in the studio he
often sees on his own TV
screen.
“At the end when they
were doing the live show,
watching the live show right
in front of you and being
broadcast on the TV right
next to you within seconds, I
thought that was the coolest
part,” Rabban said.
Wolfkostin
said
she
enjoyed seeing every team at
Fox work together to create
the broadcast.
“At the end when you
got to see them doing a live
sports broadcast, you real-
ized how all of the parts
added up together to cre-
ate one finished product,”
Wolfkostin said. “Every little
piece came in to create this
production. You realize that
it’s a lot more complicated
than you initially think.”
During
the
Fall
2018
semester, Fox Sports Univer-
sity partnered with Universi-
ty professor Marcus Collins’
Social
Media
Marketing
class. Students worked in
groups to create original
advertising campaigns for
the
2019
FIFA
Women’s
World Cup and MLB Jewel
events such as the All-Star
Game and World Series.
Each group was assigned a
specific brand such as Taco
Bell, Coca-Cola and Verizon
to market to one of the two
audiences.
The 13 groups ultimately
proposed their campaigns to
a panel of Fox Sports execu-
tives, including David Mill-
er, senior vice president of
ad sales, and Emilee Cavis,
senior director of sales and
marketing.
Washtenaw Dairy, a long-
time staple in the Ann Arbor
community, is celebrating
its 85th anniversary on July
4 with a celebration featur-
ing donuts, ice cream, live
entertainment and street
artist David Zinn. Washt-
enaw Dairy owner Mary
Raab is excited for the
upcoming celebration and
believes these 85 years in
business wouldn’t have been
possible without the cus-
tomers.
“I think there’s some-
thing about the business —
we’re calling Legen-Dairy
because we think it is — that
has to do with the commu-
nity and the customers …
and the businesses work-
ing together with us,” Raab
said.
Washtenaw Dairy first
began its journey by selling
bottled milk to its custom-
ers. According to Raab, the
shop was one of 120 local
dairies at its conception in
1934, and she said it may be
the last local dairy store.
Though they no longer bot-
tle their milk, the Dairy still
sells a wide variety of chees-
es, milk and other dairy
options.
“We used to do home
deliveries back in the day
and about half our business-
es is distributing milk and
dairy products,” Raab said.
Washtenaw
Dairy
has
been a family-owned busi-
ness since its founding. This
was one of the main reasons
Zaki Shafi said he became a
manager, she said.
“I just moved to the area
this past August and I didn’t
want to work for a corporate
company anymore,” Shafi
said. “It’s my first opportu-
nity to really have a sense
of … crewmanship. That’s
really been a privilege and
a gift to me — to be in close
communication with the
owner of the establishment
that I work for is pretty
great.”
Keeping the business in
the family pertains to the
employees too, as Raab said
she has had families whose
involvement with the Dairy
has spanned generations.
“We have some employ-
ees that are second-genera-
tion employees,” Raab said.
“We have one business in
town that we do business
with three generations of
that family all worked at the
Dairy and now that busi-
ness is a customer of ours.
It really makes a big differ-
ence and I just love it when
people stop by.”’
LSA
freshman
Jack
Harris, whose his grand-
mother worked with the
current owner, said both
employees and customers
are treated like family.
“People
who
know
about Washtenaw Dairy
know that there’s a lot of
— some people call them
Old timers, we call them
regulars — who come in,
lots of mornings during
the week, on the week-
ends,” Harris said. “And
they’ll sit and they’ll have
their donut, their coffee,
they’ll read their paper.
Same guys come in every
day and chat.”
Washtenaw Dairy
celebrates 85 years
‘The Dairy’ plans birthday celebration for July 4
COURTESY OF MICAELA ASERCION
Read more at michigandaily.com
Fox Sports brings ‘U’
alumni to California
ALYSSA MCMURTY
Daily Staff Reporter
BARBARA COLLINS
Summer Managing News Editor
DARBY STIPE/Daily
Washtenaw Dairy celebrates its 85th anniversary Thursday.
Read more at michigandaily.com
10 recent alumni travel to Los Angeles to experience
Fox’s FIFA World Cup coverage after winning competition