3 Wednesday, July 3, 2019 The Michigan Daily — michigandaily.com NEWS On June 17, 10 Univer- sity of Michigan students and recent graduates expe- rienced a day of Fox Sports coverage at the FIFA Wom- en’s World Cup in Los Ange- les. The students, who have all since graduated, were among the winners of the Fox Sports University challenge, a competition in which stu- dents construct and propose brand campaign ideas to Fox Sports executives. At the World Cup, the group met Fox Sports’ social media team and watched their coverage during live matches. They also toured of two Fox studios in Playa Vista and Los Angeles, in addition to witnessing a live broadcasting of Fox Soccer Tonight. University alum Sierre Wolfkostin, a mem- ber of a winning team, said she enjoyed the tour, as Fox does not accommodate tour groups often. “We got to visit over 10 different teams that work there,” Wolfkostin said. “Not only their digital content production team that were actively sending out tweets and posts live and real-time in response to the Women’s World Cup game, but also we got to see their whole TV production studio and those teams.” University alum Preston Rabban, another winning student, said his favorite experience was witnessing the action in the studio he often sees on his own TV screen. “At the end when they were doing the live show, watching the live show right in front of you and being broadcast on the TV right next to you within seconds, I thought that was the coolest part,” Rabban said. Wolfkostin said she enjoyed seeing every team at Fox work together to create the broadcast. “At the end when you got to see them doing a live sports broadcast, you real- ized how all of the parts added up together to cre- ate one finished product,” Wolfkostin said. “Every little piece came in to create this production. You realize that it’s a lot more complicated than you initially think.” During the Fall 2018 semester, Fox Sports Univer- sity partnered with Universi- ty professor Marcus Collins’ Social Media Marketing class. Students worked in groups to create original advertising campaigns for the 2019 FIFA Women’s World Cup and MLB Jewel events such as the All-Star Game and World Series. Each group was assigned a specific brand such as Taco Bell, Coca-Cola and Verizon to market to one of the two audiences. The 13 groups ultimately proposed their campaigns to a panel of Fox Sports execu- tives, including David Mill- er, senior vice president of ad sales, and Emilee Cavis, senior director of sales and marketing. Washtenaw Dairy, a long- time staple in the Ann Arbor community, is celebrating its 85th anniversary on July 4 with a celebration featur- ing donuts, ice cream, live entertainment and street artist David Zinn. Washt- enaw Dairy owner Mary Raab is excited for the upcoming celebration and believes these 85 years in business wouldn’t have been possible without the cus- tomers. “I think there’s some- thing about the business — we’re calling Legen-Dairy because we think it is — that has to do with the commu- nity and the customers … and the businesses work- ing together with us,” Raab said. Washtenaw Dairy first began its journey by selling bottled milk to its custom- ers. According to Raab, the shop was one of 120 local dairies at its conception in 1934, and she said it may be the last local dairy store. Though they no longer bot- tle their milk, the Dairy still sells a wide variety of chees- es, milk and other dairy options. “We used to do home deliveries back in the day and about half our business- es is distributing milk and dairy products,” Raab said. Washtenaw Dairy has been a family-owned busi- ness since its founding. This was one of the main reasons Zaki Shafi said he became a manager, she said. “I just moved to the area this past August and I didn’t want to work for a corporate company anymore,” Shafi said. “It’s my first opportu- nity to really have a sense of … crewmanship. That’s really been a privilege and a gift to me — to be in close communication with the owner of the establishment that I work for is pretty great.” Keeping the business in the family pertains to the employees too, as Raab said she has had families whose involvement with the Dairy has spanned generations. “We have some employ- ees that are second-genera- tion employees,” Raab said. “We have one business in town that we do business with three generations of that family all worked at the Dairy and now that busi- ness is a customer of ours. It really makes a big differ- ence and I just love it when people stop by.”’ LSA freshman Jack Harris, whose his grand- mother worked with the current owner, said both employees and customers are treated like family. “People who know about Washtenaw Dairy know that there’s a lot of — some people call them Old timers, we call them regulars — who come in, lots of mornings during the week, on the week- ends,” Harris said. “And they’ll sit and they’ll have their donut, their coffee, they’ll read their paper. Same guys come in every day and chat.” Washtenaw Dairy celebrates 85 years ‘The Dairy’ plans birthday celebration for July 4 COURTESY OF MICAELA ASERCION Read more at michigandaily.com Fox Sports brings ‘U’ alumni to California ALYSSA MCMURTY Daily Staff Reporter BARBARA COLLINS Summer Managing News Editor DARBY STIPE/Daily Washtenaw Dairy celebrates its 85th anniversary Thursday. Read more at michigandaily.com 10 recent alumni travel to Los Angeles to experience Fox’s FIFA World Cup coverage after winning competition