Each Wednesday, Lecturer
David Cho flies from his home
in Portland, Oregon to Ann
Arbor to teach his Thursday
sports management course in
the Kinesiology Department.
A little over 24 hours later, he
flies back to Portland Friday
morning.
“What inspires me is my
connection to this place,” Cho
said. “I am a law school and
business school grad, I met
my wife here and I have such
strong ties to the University
that the opportunity to teach
my first class at Michigan far
outweighs the time and travel
to get here. For me, I always
thought that if I did have the
opportunity to teach it would
start at a smaller university or
a less prestigious university. I
never thought I would get my
first opportunity at a place
like Michigan.”
Cho earned a J.D./M.B.A.
at the University of Michigan
in
2006
after
graduating
from
Harvard
University
with a bachelor’s degree in
Biochemistry. Cho is currently
the director of partnership
activation and event retail at
adidas America.
In this role, Cho manages
a team that operates adidas
retail programs outside of the
approximately 200 traditional
adidas retail stores. His team
manages the NHL New York
City store and partners with
events including ComplexCon,
the U.S. Open and the Boston
Marathon. Cho felt teaching
was a natural progression in
his career and something he
had always wanted to do. He
even thought of a course and
created a rough draft of a
syllabus before he met with a
University representative.
The
course
Sports
Marketing,
Sponsorship,
and
Branding:
Leveraging
Athletes, Teams and Leagues
in Today’s Dynamic Sports
Landscape is divided into
two halves. The first half
is an evaluation of sports
marketing
assets
such
as
athletes, teams and leagues.
The
second
half
focuses
on
athletic
footwear
and
apparel business and how the
product is put into market and
consumer communication.
The
course
culminates
in
a
final
project
in
which students identify a
hypothetical issue faced by an
athlete, team, brand or league
and use their knowledge from
the class to devise a way to
address the issue. During his
time at the University, Cho
completed this same project
and he said it was this project
that propelled him into his
sports management career,
beginning with a position at
Nike.
Michigan State University
students interrupted an MSU
Board of Trustees meeting
Wednesday night, protesting
the appointment of former
Michigan Gov. John Engler as
interim university president.
Faculty liaisons to the board as
well as the university’s chapter
of College Democrats called for
a vote of no confidence in the
board, the State News reported.
The
appointment
follows
the
resignation
of
former
University President Lou Anna
Simon amid the sentencing
of Larry Nassar, renowned
physician for MSU and USA
Gymnastics, for the sexual
assault of more than 250 girls.
The MSU Board of Trustees
unanimously
voted
in
the
former governor Wednesday.
At the meeting, one student
said the decision does not align
with the values of the students
at MSU. Another protested by
sitting on the conference room
table.
The
vote
has
received
widespread criticism for what
michigandaily.com
Ann Arbor, Michigan
Friday, February 2, 2018
ONE HUNDRED AND TWENTY-SEVEN YEARS OF EDITORIAL FREEDOM
See ENGLER, Page 3
Students at
MSU reject
installation
of interim
GOVERNMENT
Faculty, students worried
former Gov. Engler won’t
be tough on sexual assault
REMY FARKAS
Daily Staff Reporter
No Layovers: Sports management prof.
flies to Ann Arbor every week to teach
Adidas exec David Cho says he makes the weekly trek to give back to students
REMY FARKAS
Daily Staff Reporter
See FLYING, Page 3
The University of Michigan
is updating their policy and
procedures on Student Sexual
and Gender-Based Misconduct
and Other Forms of Interpersonal
Violence in accordance with the
policy’s annual review. E. Royster
Harper, vice president for Student
Life, announced the policy changes
via email to students and faculty
Thursday.
According to the email, the
University is required to hold the
annual review to consider existing
policies and make revisions as
needed.
The
University
and
representatives from the Office of
Student Conflict Resolution, the
Office for Institutional Equity, the
Sexual Assault Prevention and
Awareness Center and the Office
of the Vice President and General
Counsel conducted the review.
The definition of gender-based
harassment
will
be
changed
to
include
the
resolution
of
harassment cases that intersect
with other federally protected
identities such as race, national
origin, disability or veteran status.
The definition of intimate partner
See MISCONDUCT, Page 3
Updates to
‘U’ conduct
policies on
sex. assault
ADMINISTRATION
Revised misconduct
policy changes sanctioning
process, some definitions
RACHEL LEUNG
Daily Staff Reporter
In the midst of criticism
regarding
its
Campus
Affordability Guide, Central
Student
Government
has
undertaken
the
challenge
to rework the manual to be
more inclusive and realistic
for low-income students at
the University of Michigan.
Updates include a town hall to
be convened Monday evening
and a revised guide.
The Affordability Guide,
which has since been taken
offline after its release last
week, received many critiques
from the student body. Many
claimed it to be unrealistic for
those who come from a lower
socioeconomic status — the
individuals who would most
likely use this type of guide.
Suggestions within the guide
included reducing spending
on eating out, laundry services
and impulse spending.
LSA junior Griffin St. Onge,
a
first-generation
student,
voiced
her
dissatisfaction
with the guide, despite a
general feeling CSG has made
valid efforts to alleviate the
wealth inequality on campus.
According to a report from
the Equality of Opportunity
Project,
66
percent
of
students at the University
are in the top 20 percent
of the income distribution.
This reality is mirrored in
CSG’s representation — in its
2016
self-survey
assessing
demographic
background,
74.4 percent of its members
have household incomes over
$100,000 a year, and 37.2
percent of these households
make over $250,000.
“There are a lot of really
good parts in the second half
that outline the housing crisis
in Ann Arbor and the available
resources for finding more
affordable housing and things
like that. But I think that in
the first half, they tried to
make it a kind of thing that’s
useful or applicable to the
‘average Michigan student’,”
Students try
to revise CSG
budget guide
post fallout
City-county initiative works to
re-educate officials on racial equity
See GUIDE, Page 3
ROSEANNE CHAO/Daily
ALICE LIU/Daily
Professor David Cho speaks to his sports marketing class at the Undergraduate Science Building on Thursday eve-
ning.
STUDENT GOVERNMENT
‘Being Not-Rich at UM’ crowdsourced
doc seeks to be more inclusive, realistic
KATHERINA SOURINE
Daily Staff Reporter
Effort highlights current, past policies creating unequal outcomes for residents
While
Ann
Arbor
is
consistently named the bestplace
to live and known as the most
educatedcity
in
the
United
States, the surrounding areas
of Washtenaw County know a
different reality.
Washtenaw County is the
eighth
most
economically
segregated metropolitan region
in the country, according to a
city press release. Moreover, 60
percent
of
African-American
residents
live
in
“low-
opportunity areas with limited
job growth” and there is a 10-year
life expectancy gap between
African-American
and
white
residents –– 16 years between
Latino and white residents.
Those statistics come from
“One
Community:
Advancing
Racial Equity in Ann Arbor
and Washtenaw County,” an
initiative
launched
Monday.
The numbers reveal segregation
and a racial divide in health,
job
opportunities,
income
and education throughout the
community.
In an effort to address these
inequities,
One
Community
integrates government officials
from both the city of Ann
Arbor and Washtenaw County
to
discuss
education
and
public policy reformation. The
initiative is a joint effort with
the Government Alliance on
Race and Equity –– a nationwide
network of governments that
strives to achieve equity for all.
GARE led a session Monday on
anti-racism training for about
80 elected officials and staff
members from the city and
county, and focused on educating
officials and providing them with
tools to begin to address inequity
in Ann Arbor and Washtenaw
County.
City Administrator Howard
Lazarus said the city plans to
continue
educating
officials
and move the discussion from
the philosophy of equity to the
implementation
of
equitable
practices in Ann Arbor and
countywide.
GRACE KAY
Daily Staff Reporter
See EQUITY, Page 3
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INDEX
Vol. CXXVII, No. 68
©2018 The Michigan Daily
N E WS . . . . . . . . . . . . . . . . . . . . . . . . . 2
O PI N I O N . . . . . . . . . . . . . . . . . . . . . 4
A R T S . . . . . . . . . . . . . . . . . . . . . . 6
S U D O K U . . . . . . . . . . . . . . . . . . . . . 2
CL A S S I F I E DS . . . . . . . . . . . . . . . 6
S P O R T S . . . . . . . . . . . . . . . . . . . . 7
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