THE MICHIGAN DAILY MAGAZINE SUNDAY, OCTOBER 23, 1921
The Wants fNillions
(Ry hugh 1011L. AcIlain) would be to his benefit to run it a She had already spent more than' 1usually busy, I glanced up and noticed
A so-called Want Ad is a peculiar, week. For he would not only be sure $50.00 advertising with no results for the arm of a man which was resting
unianny thing. Its slient message is of getting results, but would get a her. However, we tried to assure her on the counter. It was artificial, but
cheaper rate, and have the privilege that one running of this ad would rent appeared very neat and the hand was
carried out over anl entire city, overI
of cancellation and a proportionate her rooms. The ad read as follows: Icovered with a black kid glove. He
alt entire country, and still, in a larg- refund at any time he wanted. So the Harper Avenue, 1111, To Rent, the gave me an ad a short time later which
er sense, it travel all around the man agreed, thinking he was getting most unusual one and two room suites read similar to the following:
world. It is read by all classes of a resl bargain. I feel rather ashamed for housekeeping in the city. They are FOR SALE-Durrand's Artificial Arm.
people, in all kinds of homes, and, if hen I say that the week's insertion ,beautifully furnished, including gas Perfect condition, forced to sell,
cost him exactly $9.00. range, Leonard icebox, linens, silver-!
properly used, has a pulling power o ex l$9rewteachrsielienslrcheap for cash. Only been used three
that k s no linit. You see. Tribune ads are not merely wore, wvit ea, suite. They are newly weeks. Phone, etc.
tato snit.g aicflir "taken." Each solicitor attempts and decorated. Large closets are in every I
Before continuing any furtehr, I ually succeeds in "soliciting" the room.A iideat tasisry is furnished.
The uite ren forand I must admit it was with a tinge
want to narrow down the broad field ustomer not merely to take a short Te str' rent for $1;3.50 to $16.5() I unrs admi i was witha to
of Want Ad mediums to one of the ad for oie day but to make the ad per week and will surely appeal t of unfairness when twa forced to
a,. forronehdmy$b.t .oWmane the adwygto
greatest. I shall consider in this longer and run it for "say a week." a married couple of refinement." She charge him $6.00. When a fellow gets
aie only experiences I had while Tis is done not merely to increse received more than seventy personal
callsrentedeverymeitey(iosinorthem)-well, few of us would envy him.
working for a newspaper with the the Triiune's funds, but with the sin- cas, rented every suite (nine of them) About eleven o'clock one morning a
largest morniiig daily circulation in cere esire to show people how to use
America: nan. The Chir-a o Ic classified columns to their best office a few days later, thanked us for neat appearing man came in. He gave
Tribune. The Tribiune is a leader n advantage. If they follow the advice forcing her to spend so much moneys
the ant Adi lc. t pits mre'on ne a, ad sid se hd nversome try-outs for a vaudeville skit be
ste Itt Au Itlu. tI i sts noose given them, proper results will be ob- on one ad, and said she had iever was getting up. He wanted them to
than all the other newspapers in Chi- tained. Instead of knocking want-ads made a better investment. report to him at 2 o'clock. After figur-
cago combined. in the future, they will become boost- To the average casual reader of the ing up the cost of the ad-I believe it
During 1920 the Tribine printed ers and firm believers. want ads, the Personal classification came to $2.50 for one insertion on the
more than a million and a half want Sometimes, as in the example given seems to be the most interesting. Many following morning-I told him what
ads. And, literally, they expressed: above, this soliciting is carried to ex- people have asked what kind of people it would cost per day. He evidently
'The Wants of Millions!", for behind tremes. Yet as a whole anyone will run these ads. It's a hard question wasn't accustomed to Tribune rates,
each single little ad there is a story. come out on top by following advice to answer, for all kinds of people run for the price seemed exhorbitant to
There is a story of humo. a .story given them by a newspaper that knows personal ads from the young mass who him. Ie said, "yell, vy can't you give
of an end to be attained. The retI the game from one end to the other. wishes a companion for his automo- it to me for just a few hours? I don't
majority of these "stories behind the One instance of the proper use of bile trip to California to "Leo" who vant it a whole day!" Come to find
ads" are never unearthed. Yet, oil a want ad comes to my mind. A Mrs. wishes "J. J." to know that everything out, he had expected the ad to appear
the other hand, one osssir ionally learns Stmith of Harper Avenue had a tallk is all right at home and to come at that noon and wanted the try-outs to
the great stories of human wans,; with me one day about renting her once. Yet the vast majority of per- report to him that very afternoon.
hnmorou . sad, peculiar they are, yet housekeeping suites. She was a wid-' sonal ads received are rejected. Only Even the evening newspapers closed
all, interesting. o usand keeping these rooms rented those ads bearing a direct communi- their forms to want-ads at 10 o'clock
One day a man care into the ofie was her sole means of support. She ration from one person to another or in the morning.
and wanted to advertise a baby car- had, it seemed, run a two line ad iii tn ad announcing that someone "is It might be well to mention a word
ria fe for sale. The cab was all he several Chicago patiers for three week not responsible for debts contracted about the price of Tribune ads. Nat-
haul to sell; the price $10.00 was stit- with only one inquiry. Of course she by my wife, etc" are acceptable. One urally, many people are taken back
e in the ad. He intended to put it W.s losing money every day, and waas day a fellow wanted to be fixed up when they find out that the cheapest
in one dily edition, but an over-seal- loath to go into an enpenditure of $7.10 with a Personal to "My Birthday ad the Tribune accepts (not including
nios solicitor convinced him that it for a single ad which we fixed up. Lady"; another wanted to make a situation wanted classification) is
"date" aith Mary at a certain corner, $1.00 per issue, and that is for a meas-
but sit colic.e in this dlay and age they ly two line ad. But eonsidering the,
A M are not acceptable. Years ago, all matter, seriously, people advertise to
t newspapers used to run this type of reach other people. The more people
BEST SELLERS OF THE MONTH I ad, found to their sorrow that the they reach, the more profitable is their
FICTION policy could not be continued. investment. Therefor, a newspaper
* One Saturday when we were un-f charges in proportion to the number
eeIICn M .- 14 I U, . . . . . . . y~ .
Harold Bell Wright
The Master of Man........... 1.75
Hall Caine
The Sheik ................. . 1.90
E. -A. Hull
Her Father's Daughter ........ 1.75
Gtene Stratton-Porter
The Flaming Forest ........... 2.00
James Oliver Curwood
The Beloved Woman .......... 1.75
iatltleen Norris
If Winter Comes ............. 2.00
A. . MA. lsutchinson
The Obstacle Race ........... 2.00
Ett el l. Dell
To Let ..................... 2.00
.Jot hn Galswortihy
NON-FICTION
The Mirrors of Washington .... 2.50
Anoiiymeus
Queen Victoria ............... 5.00
Lytton Strachey
Back to Methuselah...........2.25
BternardtSh iaw
The Mirrors of Downing Street. ,. 2.50
Anonymous
The Americanization of
Edward Bok ............ 3.00
New Populir Edition
Edward ok
The Class of Fashion ......... 2.50
Anonymous
LIBPRARIES BOUGHT AND SOLD
WA-IR'S University Book Stores
1
Oh-h-h! But they are good!
Those great big, tender, juicy
Grilled Steaks
that you get down at
Besimers
ACROSS FROM D,. U. R. STATION