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This collection, digitized in collaboration with the Michigan Daily and the Board for Student Publications, contains materials that are protected by copyright law. Access to these materials is provided for non-profit educational and research purposes. If you use an item from this collection, it is your responsibility to consider the work's copyright status and obtain any required permission.

September 15, 1959 - Image 51

Resource type:
Text
Publication:
Michigan Daily, 1959-09-15

Disclaimer: Computer generated plain text may have errors. Read more about this.

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PUBLICATIONS
SECTION

ANN ARBOR, MICHIGAN, TUESDAY, SEPTEMBER 15, 1959

FOUR PAGES

s

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INI

Daily Works Late
To Publish News
Local, State, National, Sports Events
All Included in Six Papers Weekly
By PHILIP SHERMAN
Covering local events with members of its own student
staff, and receiving international and national news fron
The Associated Press, The Daily publishes every morning ex-
cept Monday.
Events such as meetings, art exhibits and lectures are cov-
ered by the staff.
Local angles on national news stories, such as University
staff members who participated in the rocket firings at Cape
Canaveral, and comments by professors on national and in-
ternational events are also published.
Covers Sports Events
All University athletic events are covered by the sports
staff and national events are reported from the wire services,
A Daily sports reporter ac-

STUDENT PUBLICATIONS BUILDING-The home of student publications is the red brick struc-
ture at 420 Maynard Street. Within its walls The Daily maintains its offices and printing plant and
the Michiganensian (yearbook), Gargoyle (humor magazine) and Generation (inter-arts magazine)
have offices. The student hub is maintained and operated through publications revenue.
STUDENTS HANDLE FINA NCING:
Daily Staff Secures Revenue

By DAVID BLOOMGARDEN
The basic function of The Daily
Business Staff is to obtain the fi-
nancial support necessary for the
publication, of The M i c h i g a n
Daily.
Revenue, which comes from ad-
vertising and circulation, is also
used for the upkeep and improve-
ment of Daily facilities. This year
advertising fees accounted for
slightly over $100,000. Income was
also derived from a circulation of
7,000.
The Daily, a non-profit organi-
zation, has used past revenues to
pay for the physical plant in the
Student Publications Bldg. In ad-
.dition to this, Daily profits were
used to pay for a Fairchild en-
graver for pictures, a rotary press,
five linotype machines, and vari-
ous pieces of office equipment,
Ads Big Job
Selling subscriptions-the over-
whelming percentage are bought
by students - and soliciting ads
are the two most important jobs
of the business staff. In order to
do these tasks, the staff is divided
into eight departments usually di-
rected by a junior on the business
staff.
These eight departments in-
clude: Circulation - sends The
Daily to subscribers every day of
publication; Subscription Accounts
-concerns the financial aspects
of circulation such as the billing
of subscriptions; and Display Ac-
counts-occupied with the finan-
cial aspect of local advertising.
Also on the staff are layout
and proofreading - arranges the
individual ads into page forms
and proofreads all advertisements
appearing in the paper; and Dis-
play Advertising. - in charge of
all local advertising, determining
the size of the newspaper, and
checking the ads' acuracy.
National Advertising-processes
all national ads and promotes
their tie-in with local advertisers;

companies Michigan teams on
all their travels to give com-
plete coverage of tie games.
Besides covering strictly local
news, Daily staff members travel
to Lansing to cover the state
legislature, and to other parts of
the state. In 1958, a Daily report-
er traveled to Cuba to report on
Fidel Castro and" another Daily
reporter was the first newsman to
get inside Central High School,
Little' Rock, Ark., during the, in-
tegration dispute.
In its local coverage, The Daily
operates like most other news-
papers.
On assignment by the city edi-
tor, who has the responsibility for
the editorial operations of the
newspaper, 'reporters attend the
meetings, listen to the - lectures,
view the exhibitions and carry out
the interviews that are written up
for the paper.
Check-Back News
After collecting notes for his
story, the reporter returns to The
Daily office to write it up and
then, following The Daily's policy
of checking back news, whenever
possible, contacts the source and
rereads the' story. This is done to
insure completely accurate infor-
mration.
Once the story is written, and
checked it is handed to the mem-
ters of the staff. working at the
night desk who are "putting the
paper together."
These people lay out the page,
edit copy, write headlines, read
proof and supervise the composit-
ing of the page.
-At the head of the night desk
staff is a night editor, a junior,
who is responsible for the entire
page. The night 'editor also
"makes up" the, front page.
Have Desk Assistants
He is assisted by one or two
assistant night editors who do
the work on inside news pages.
Once these sophomores have their
pages finished, they assist the
night editor.
Below the assistant night edi-
tors are rewrites, reporters, and
trainees who do most of the head-
line writing and proofreading.
The night desk staff is changed
every night.
For the desk staff the day be-
gins about 3 p.m. and ends about
2 a.m., the deadline for the front
page to be done, the latest in the
state.
This late deadline allows The
Daily to cover all national news

THE DAILY
... gives full coverage

GATHERING ADVERTISING-The backbone of Daily finances
is advertising, which is gathered by the business staff. Ads are
carefully measured and then marked on make-up sheets so that
stories can be accurately placed on the pages by the editorial
staff.

Promotions-primarily concerned
with the publication of, special
features, supplements and maga-
zines and the securing of adver-
tising contracts; and Classified
Advertising - takes care of all
classified advertising from promo-
tion to billing, complete the de-
partments.
The senior business manager is
the general supervisor of the pa-
per. Being mainly concerned with
the financial aspect of The Daily,
he supervises the eight junior de-
partments.
There are four other senior
managers. The associate business

manager is in charge of staff per--
sonnel and training. Controlling
all advertising layouts, in charge
of servicers, and dealing with Ad-
vertisers is the job of the adver-
tising manager.
Handles Payroll
The payroll is the chief concern
of the financial manager. The ac-
counts manager supervises the
billing department, display and
subscription accounts, and circu-
lation.
Students who wish to try out for
the business staff may do so any
time during their freshman and
sophomore years.

DAILY MAGAZINE
... discussion in depth
stories of imprtance that break
during the. day.
Receive Notices
At 3 p.m., the assistant night
editor gets The Daily Official Bul-
letin and Organization Notices to
put in the next morning's paper.
Issued by the University Relations
'Office, and the Office of Student
Affairs, these announcements give
times and dates for lectures and
approved meetings and social
'events, academic notices and an-
nouncements from the University
placement service.
After getting the DOB and edit-
ing available copy, the assistant
night editor waits to get dummy
sheets of the next morning's
pages from the advertising staff,
which lays out positions of ads in
the paper. The editorial staff
must fill in the empty spaces.
Making a list of already fin-
ished stories, and checking the as-
signment sheet fort others to come
later, the assistant night editor
begins to lay out the pages and
gives stories to the reporters and
rewrites on the night desk staff to
write headlines for.
Completed Early
The inside page make-up, and
all of the headlines and editing
are usually completed between 8
and 9 p.m. when all copy has been
"sent down" to the shop to be sel
by the linotype operators.
The Daily maintains its own
mrinfia ,rtE -n- .ia cifie

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