£IW 4 U1 :4Iait PUBLICATIONS SECTION ANN ARBOR, MICHIGAN, TUESDAY, SEPTEMBER 15, 1959 FOUR PAGES s S INI Daily Works Late To Publish News Local, State, National, Sports Events All Included in Six Papers Weekly By PHILIP SHERMAN Covering local events with members of its own student staff, and receiving international and national news fron The Associated Press, The Daily publishes every morning ex- cept Monday. Events such as meetings, art exhibits and lectures are cov- ered by the staff. Local angles on national news stories, such as University staff members who participated in the rocket firings at Cape Canaveral, and comments by professors on national and in- ternational events are also published. Covers Sports Events All University athletic events are covered by the sports staff and national events are reported from the wire services, A Daily sports reporter ac- STUDENT PUBLICATIONS BUILDING-The home of student publications is the red brick struc- ture at 420 Maynard Street. Within its walls The Daily maintains its offices and printing plant and the Michiganensian (yearbook), Gargoyle (humor magazine) and Generation (inter-arts magazine) have offices. The student hub is maintained and operated through publications revenue. STUDENTS HANDLE FINA NCING: Daily Staff Secures Revenue By DAVID BLOOMGARDEN The basic function of The Daily Business Staff is to obtain the fi- nancial support necessary for the publication, of The M i c h i g a n Daily. Revenue, which comes from ad- vertising and circulation, is also used for the upkeep and improve- ment of Daily facilities. This year advertising fees accounted for slightly over $100,000. Income was also derived from a circulation of 7,000. The Daily, a non-profit organi- zation, has used past revenues to pay for the physical plant in the Student Publications Bldg. In ad- .dition to this, Daily profits were used to pay for a Fairchild en- graver for pictures, a rotary press, five linotype machines, and vari- ous pieces of office equipment, Ads Big Job Selling subscriptions-the over- whelming percentage are bought by students - and soliciting ads are the two most important jobs of the business staff. In order to do these tasks, the staff is divided into eight departments usually di- rected by a junior on the business staff. These eight departments in- clude: Circulation - sends The Daily to subscribers every day of publication; Subscription Accounts -concerns the financial aspects of circulation such as the billing of subscriptions; and Display Ac- counts-occupied with the finan- cial aspect of local advertising. Also on the staff are layout and proofreading - arranges the individual ads into page forms and proofreads all advertisements appearing in the paper; and Dis- play Advertising. - in charge of all local advertising, determining the size of the newspaper, and checking the ads' acuracy. National Advertising-processes all national ads and promotes their tie-in with local advertisers; companies Michigan teams on all their travels to give com- plete coverage of tie games. Besides covering strictly local news, Daily staff members travel to Lansing to cover the state legislature, and to other parts of the state. In 1958, a Daily report- er traveled to Cuba to report on Fidel Castro and" another Daily reporter was the first newsman to get inside Central High School, Little' Rock, Ark., during the, in- tegration dispute. In its local coverage, The Daily operates like most other news- papers. On assignment by the city edi- tor, who has the responsibility for the editorial operations of the newspaper, 'reporters attend the meetings, listen to the - lectures, view the exhibitions and carry out the interviews that are written up for the paper. Check-Back News After collecting notes for his story, the reporter returns to The Daily office to write it up and then, following The Daily's policy of checking back news, whenever possible, contacts the source and rereads the' story. This is done to insure completely accurate infor- mration. Once the story is written, and checked it is handed to the mem- ters of the staff. working at the night desk who are "putting the paper together." These people lay out the page, edit copy, write headlines, read proof and supervise the composit- ing of the page. -At the head of the night desk staff is a night editor, a junior, who is responsible for the entire page. The night 'editor also "makes up" the, front page. Have Desk Assistants He is assisted by one or two assistant night editors who do the work on inside news pages. Once these sophomores have their pages finished, they assist the night editor. Below the assistant night edi- tors are rewrites, reporters, and trainees who do most of the head- line writing and proofreading. The night desk staff is changed every night. For the desk staff the day be- gins about 3 p.m. and ends about 2 a.m., the deadline for the front page to be done, the latest in the state. This late deadline allows The Daily to cover all national news THE DAILY ... gives full coverage GATHERING ADVERTISING-The backbone of Daily finances is advertising, which is gathered by the business staff. Ads are carefully measured and then marked on make-up sheets so that stories can be accurately placed on the pages by the editorial staff. Promotions-primarily concerned with the publication of, special features, supplements and maga- zines and the securing of adver- tising contracts; and Classified Advertising - takes care of all classified advertising from promo- tion to billing, complete the de- partments. The senior business manager is the general supervisor of the pa- per. Being mainly concerned with the financial aspect of The Daily, he supervises the eight junior de- partments. There are four other senior managers. The associate business manager is in charge of staff per-- sonnel and training. Controlling all advertising layouts, in charge of servicers, and dealing with Ad- vertisers is the job of the adver- tising manager. Handles Payroll The payroll is the chief concern of the financial manager. The ac- counts manager supervises the billing department, display and subscription accounts, and circu- lation. Students who wish to try out for the business staff may do so any time during their freshman and sophomore years. DAILY MAGAZINE ... discussion in depth stories of imprtance that break during the. day. Receive Notices At 3 p.m., the assistant night editor gets The Daily Official Bul- letin and Organization Notices to put in the next morning's paper. Issued by the University Relations 'Office, and the Office of Student Affairs, these announcements give times and dates for lectures and approved meetings and social 'events, academic notices and an- nouncements from the University placement service. After getting the DOB and edit- ing available copy, the assistant night editor waits to get dummy sheets of the next morning's pages from the advertising staff, which lays out positions of ads in the paper. The editorial staff must fill in the empty spaces. Making a list of already fin- ished stories, and checking the as- signment sheet fort others to come later, the assistant night editor begins to lay out the pages and gives stories to the reporters and rewrites on the night desk staff to write headlines for. Completed Early The inside page make-up, and all of the headlines and editing are usually completed between 8 and 9 p.m. when all copy has been "sent down" to the shop to be sel by the linotype operators. The Daily maintains its own mrinfia ,rtE -n- .ia cifie . . ... . .... r csnfr rn rtir r fir n innc n . .= . . " :": ....:: h tt .: .. .. ...:. .. . mH :: ; } _ _ :: ^h . A .... . . } '.. .. f . .. .. .....: ..... .: . . :. r ............. r. ..... ... .. r1 . .. ,. .. .. ... ...v...... w . .