VARY 15, 1957
THE MCHIGAN DAILY
aUARY 15, 1957a. TH- MI.C .t)l'N.1ATTY
Likert Will Choose Country for Sample Survey
By DIANE FRASER
Investigating possibilities of set-
ting up survey research centers in
underdeveloped countries was the
recent project of the Director of
the Institute for Social Research,
Prof. Rensis Likert.
Prof. Likert returned Dec. 23
from a two month tour of seven
Mid-Eastern and Asiatic countries.
The U.S. International Coopera-
tion Administration asked Prof.
Likert to undertake a study in
Lebanon, India, Iran, Pakistan,
Thailand, Indonesia and the Phil-
ippines to choose a country to set
up a sample survey project.
"The people in these countries
have more desire for changes and
are accomplishing more than at
any other time in centuries. There
is now great enthusiasm and hope
for changes," Prof. Likert said.
} "The people are tackling seem-
ingly insurmountable problems and
mating great results. The changes
are fascinating," he recalled.
When changes in a country pro-
ceed at such a rapid rate, some'
will be more successful than others.
Prof. Likert -pointed out it is im-
portant to have a measurement to
guide the country toward the most
efficient and successful develop-
ments and show where further ef-
forts are needed.
Sample surveys in these lands
would supply this feedback to
help the governments determine
the successful projects, and reasons
for thei success," the director ex-
ICA plans to set up a sample
survey center in one of these seven
countries to show how surveys can
be used and to act as a guide for
Visited ICA Missions
Prof. Likert visited the ICA mis-
sions in these countrys and talked
to government officials to deter
mine their interest in having this
study conducted in their country.
"Every one of the ICA missions
asked us to give their country con-
sideration and all were interested
in having this study conducted in
their country," Prof. Likert said..
The survey project will be fi-
nanced by ICA and in part by the
country in which the survey is set
Prof. Likert and Samuel P.
Hayes, both of the Institute of
Social Research, will attend a
conference in Washington Jan. 18
I to decide upon the country to
receive the sample survey.
Need More Data
According to Prof. Likert, who
received his PhD in Psychology
from Columbia University, the
development and the operation of
The center would be organized
as part of the Ahmedabad Textile
Industry Research Association, an
organization of textile industries
in conjunction with the Indian
According to Prof. Likert, "This
nation-wide research association
would be established in connection
with Gujarat University at Ah-
medabad. Its director would be Dr.
Kamla Chowdhy, a University
graduate in social psychology."
International Center will soon
be "hitting the road."
Five students from four coun-
tries will illustrate aspects of their
varied cultures to students and
civic groups in six southern Michi-
gan cities. The tour is being spon-
sored by the International Center
and the Office of University Rela-
Those makihg up this "interna-
tional vaudeville" were selected on
their ability to speak English and
their various talents.
The group will present programs
from Jan. 28 to Feb. 1 st Adrian
Hillsdale, Jackson, Constantine,
White Pigeon, and Vicksburg.
Not only will Michigan residents
see foreign cultures but the mem-
bers of the group will get to know
something about life in small mid-
western and industrial cities.
The groups will be guests of
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WHEN I u/CKIEFT
PROF. LIKERT-Director of the Institute of Social Research
visits seven underdeveloped countries to set up a sample survey
countries need data collected for
economic finance, health condi-
tions, education and agriculture.
"Most countries don't even have
current accurate data on what is
being produced and consumed," he
In one of the countries, Prof.
Likert was informed by agricultural
experts that improvement in pro-
duction was possible by better ag-
ricultural methods. The farmers,
however, have not accepted the
"A survey would be an efficient
way to find out to what extent the
information is reaching the people
and how to make the program
more effective," Prof. Likert com-
"The purpose of this demonstra-
tion is to show how surveys can be
used by ICA missions and the
governments of these countries
with the hope that each country
will establish a survey research
center," he said.
Wants Same Pattern
"I hope that the universities in
these countries will pattern survey
research centers after ours at the
University,"' Prof. Likert said, "and
will train graduate students as
well as conduct studies for govern-
"Such a program should involve'
training in the United States of
personnel from these nations and
assistance in establishing and
operating sample survey organi-
zations in each of these countries."
While in India, Prof. Likert also
discussed a proposed center for
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(hree years ago, college senior Gerald Maley asked himself this question.
Today, an Associate Engineer and leader of a nine-man team, Jerry re-
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to you in taking the first, most important step in your engineering career.
"What really sold me," says Jerry,
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all the informal friendliness of my
Gerald, an E.E., came directly to
IBM from the University of Buffalo,
in 1953. Starting as a Technical En-
gineer, he was immediately assigned
to work, with two others, on design-,
ing a small calculator. The supervisor
of this project was Dr. R. K. Richards,
author of "Arithmetic Operation in
Digital Computers." Jerry learned a
great deal about computers in a very
short time. Incidentally, his partic-
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(his brother is a mathematician) and
is fascinated by these mathematical
marvels which are revolutionizing
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What about promotions?
When asked about advancement
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This field is so new
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view by determining a man's inter-
Assigns problems to his group
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Promoted to Associate Engineer
after 16 months, Jerry is now the
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Promotion almost axiomatic
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4 l.1 i