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December 05, 1956 - Image 8

Resource type:
Michigan Daily, 1956-12-05

Disclaimer: Computer generated plain text may have errors. Read more about this.




DECUMER, 5, 1956

DECEMBER+ ... . f vv


All Daily Staffs Work
For Three Extra Sections

Holiday Decorations Adorn Homes

AA Postmaster Coiiiments;
Xmas Mailing Hints Cited

Additional effort from all mem-
bers of The Daily advertising
staff is required to publish the
Christmas supplements which ap-
pear Dec. 5, 9 and 16, this year.
A special promotions staff under
the management of Bob Ward, is
handling all the advertising for
these supplements. First job is
to sell advertising space. Then the
staff can either design an ad in
accordance with the wishes of
the customer or use one that has
been set up.
The next job of the promotions

314 S. State St.

Read the Classfieds


Good-Grooming Gifts

For Her ...For Him

staff is to convert these ads into Eleven months out of every year
an attractive page for insertion most neighborhoods are just col-
in thesupplem er ns lections of ordinary homes.
in the supplement. When December comes, however,
Because of the additional space streets take one a new look.
given advertising with the insert They become joyous and colorful
the staff was able to include ad- as homes don their Christmas
vertising accounts from down- finery.
town Ann Arbor as well as campus No longer do the houses resem-
accounts. ble each other. Their individual
This more extensive advertising holiday dress reflects the Christ-
campaign stems from the fact that mas spirit of those who dwell
Christmas vacation does not be- Most typical of the wide variety
gin until Dec. 22 this year and of outdoor Christmas decorations
students will have only one shop- are green wreaths hanging on
ping day at home before Christ- doors.
mas. Colored lights strung on trees
Most shopping will have to be and shrubs in front yards are com-
done in Ann Arbor to avoid thatmo Ingenious light stringers spell
last-minute rush. out season's greetings in shining
The advertising staff, sometimes colored letters.
called the backbone of a news- Lights forming a waterfall cas-
paper does a year round job under cade down the side of an ambitious
the direction of advertising mana- decorator's home. Twinkling over-
ger Dave Silver, 59 Ph. head are letters forming "Merry
Freshmen members of the staff Christmas" and "Happy New
sell new accounts while upper- Year."
classmen handle the old accounts Santa Claus has already come
and work with customers to create to one of the homes in the neigh-
ever more attractive and pleas- borhood. He sits in his reindeer-
ing ads. drawn sleigh perched atop the
The staff consists of about 40 roof and waves happily to all who
people, pass.
Although the special promotions The entire Christmas scene is
staff is directing the publishing portrayed on the sprawling porch
of the Christmas inserts, each of one nearby home. Standing by
member of the staff is doing work a model of a brick fireplace is
for the supplement. the familiar jolly red-suited man.
fotr suppleent. fGaily wrapped presents surround
Editorial side of the three a heavily ornamented Christmas
Christmas supplements is handled tree which shelters a miniature of
by Rene Gnam, '58, who was in the manger scene. At the foot of
charge of this section and will the porch is a sleigh with eight
also edit the third suplement, and prancing reindeer waiting for San-
Tom Blues, '58, who will edit the ta to finish filling the stockings.
s e c o n d supplement, appearing Red and white ribbons wound
Sunday. around one mailbox make it look
The annual supplements are a like a peppermint stick and cause
joint project worked out between the mailman to smile when he
the photography, women's and drops in Christmas cards.
sports staffs of The Daily as well One hopeful family leaves their'
as the editorial and business staffs. porch light glowing all through'

-Daily-John Hirtzel
SNOW IS DECORATIVE--In certain settings, snow itself forms
an interesting decorative pattern to home-owners' property.

the Christmas season so that San-
ta will be sure to stop at their
Religious views of the holiday
are represented by life-sized paper
mache manager scenes.
Families don't stop decorating
when they have completed the
outside of their homes.
Interiors sparkle with holiday
Christmas trees are main points
of interest.
No two trees look alike because
every family has its own tradi-
tional way of decorating them.
Pop corn balls are often hung
on trees providing an available
snack for hungry members of the!

Blue Grass Bath Set
4 oz. bottle of Flower Mist and 5 oz. bob of Dusting
Powder in a beautiful gift box-welcomed warmly
by any woman . , , , , , , . , . 5.00
plus tax
l :.
the secret of simple Christmas shopping
Size, style, shade and shape are no concern of yours when you
give the Empty Gift Powder Box or Empty Gift Pressed Powder
Compact. Bought empty, our Charles of the Ritz Consultant will
fill them for your lady with her own shade of made-to-order face
powder. It's the most personal gift possible. Gift Pressed
Powder Compact, $2.00. Empty Gift Powder Box, $1.25, $2.50.
All plus tax. "
All-Plastic Kits for Home or Travel
RICHLY packaged fine toi.
letries for men in Bur-
gundy plastic bottles ... in a
crystal clear plastic snap-fas-
tener case. Spill-and-break-
proof . .. an appreciated gift
or personal-use kit.

Suggestions ...
K t Aft. Thimk, game ...... $3.00
Pirates cove game .. .98
Mischief set ....... 1.98
Bra.iny Bug .. ...... 4.98 :.
Robert the Robot . ... 5.98H
r "Fencing set ........ 1.98
Burp Gun ......... 1.19
Ginny Doll
The most famous little 8" Ice Skates.......$9.50 Nose Nosey Pup
Noewiggles and sniffs
doll in the world. Over 70 Aluminum Tail was..........79c
outfits from which to choose.Ta ws...........9c
Saucer Sled ... . 4.98 Gran'pa Frog
Doll .. . ......... .$1.98 Just Croaks.........79c
Outfits .... ..... . .$1.50 Transistor
Radio Set ......6.95
Stuffed Animals Electronic Farm Set........$ .89
Leony Lioney ... .$5.98 Cannon .. ...12.95 Cash Register . 2.98
Daisy Bell ....... 2.98 Super Market .... 3.98
Rin Tin Tin ...... 4.98 ICE SKATES Holster Set .. . ...2.98
Humpty Dumpty .. 1.98 SHARPENED Tool Set ....... 2.98
514-16 East William Phone NO 2-0035

Spun sugar balls with red and
green frosting figures peep
through tree branches and are
Nativity scenes are often found
at the base of the tree or on
Favorites of the youngsters are
churches, castles and houses made
from ginger bread or chewing
gum. Gum drops line the roof, and
are eaten each day. Frosting doors
and windows complete the fairy
tale-like structures.
Most families trim every door-
way to make enterin each room
a delight.
Mistletoe, a popular item, is
generally found hanging over the
entrance to the living room.
Colorful Christmas tree orna-
ments and greeting cards fringe
many doorways.
In many homes looking in mir-
rors is impossible, for they have
been transformed into murals of
the holiday season.
Mobiles of styrofoam and alu-
minum cause all eyes to turn to
the ceiling.
A favorite decoration of one
family is the top of a white-
painted birch tree hanging upside
down from their studio ceiling.
While lights and white glass balls
make it look as if it had just left
winter wonderland.
All decorations, whether plain
or fancy, common or unusual, in-
dooror out, serve a common pur-
They cause holiday joy to mush-
room until all sadness has dis-

The annual deluge of Christmas
mail is a postman's trial which
isn't included in the famous "post-
m'an's creed," but surely deserves
to be.
In addition to being faced with
snow, sleet, ice and frigid tempe-
ratures, Ann Arbor letter carriers'
will shoulder mailbags stuffed to
overflowing with Christmas cheerI
-an estimated 2,000,000 greetings.
Postmaster Oswald J. Koch re-E
ports it is not unusual for local
post offices to process a half mil-
lion letters and cards in a 24-hour
period during the Christmas sea-
son; all this, plus perhaps 2,000
or more bags of parcel post ma-
terial passing through in the same
At the peak of last year's rush,
on Dec. 19th, over 300,000 pieces
of incoming mail had to be sorted
and delivered, and about 1,000
bags of parcel post packages; that
plus about an equal volume of
incoming materials adds up to a
veritable 'mountain of mail.'
Last year's total volume of cards
and letters alone amounted to a
whopping sum of 1,887,800 pieces.
That topped the previous year's
record of 1,825,600 pieces. And
1956 is expected to break the
record again.
The Ann Arbor staffs will be
increased by 150 men, swelling the
post office crew to nearly double
its usual size in the struggle to
handle the 400-500 per cent vol-
ume increase smoothly and quick-
"People have been very coop-
erative about mailing early in past
years", Koch said, "and I'm sure
they will continue to be. It's vir-
tually impossible to handle every-
thing smoothly and quickly in the
last two or three days."
For best service, cards should be
mailed in about mid-December-
the 13th, 14th and 15th. In the
case of parcel post, it is vital that
mailing be done early, preferably
around the 10th or 11th, to in-
sure speedy delivery.
To further facilitate the smooth
handling of cards and letters, au-
thorities ask that the mail be
bundled in separate piles for local
and out-of-town destinations, and
marked with labels available at
the post office.
Postmaster Koch provided some
,suggestions for properly wrapping
a Christmas package for mailing.
"Use a solid bpx," he warned,
"and fasten it with twine, wire or
a handling material. Boxes suffi-
ciently wrapped for ordinary mail
easily get damaged at Christmas
time. Also gummed papr wrapper
has little chance of holding be-
cause of the beating that the boxes
take in the large postal terminals."

During the Christmas season,
when the amount of mail each of
us sends is at its peak, we spend
what often seems like a small for-
tune on postage, much of it un-
People are sometimes unaware
of, or at least fail to take advan-
tage of, a great many tricks to
save postage.
One expensive postage item at
this time of year is parcel post.
If the postal clerk is told what
is in the package, he often can
save the sender a considerable sum
on its postage. Books, for example
go for a much lower rate than most
other articles. A book that would
cost perhaps 32 cents at parcel
post rates would cost only eight
cents at the book rate.
Special Delivery Unnecessary
Special delivery is another costly
service which is often unnecessary.
Special handling is usually just
as satisfactory, and about half the
cost. If a package is mailed too late
for normal delivery to get it to the
destination in time, special hand-
ling will get it there on time, and
without doubling or tripling the
One economy which many people
use is the two-cent-stamped greet-
ing card.
In the long run, however, this
is actually a false economy. Many
thousands of these cards go astray
every year, and the sender never
knows, since they can't be for-
warded or returned. An extra cent
for first class mail is by far the
better policy.
Card Can Be Returned
This way, if the writing is illeg-
ible or the addressee has moved,
the card can be returned for re-
mailing. Also, a written greeting
or letter may be added in first
class cards. If this is done at the
two-cent rate and is discovered,
the card will arrive with a "postage
due" stamp on it.
On letters abroad, a good deal
can be saved by the use of air
letter sheets. These are letter sized
sheets of thin paper folded to
make an envelope and air-mailed
anywhere in the world for 10 cents.
For very short notes, four-cent
air mail post cards are available,
and can be sent anywhere in Can-
ada or Mexico without extra post-
Use Certified Mail
Certified mail is another money-
saver. For anything which has no
intrinsic value but on which it is
advisable to have proof of mail-
ing, certified mail is just the thing.
A serial number is put on the
letter and the sender gets a receipt
bearing the same number. The re-
cipient must sign another receipt,
which goes on file in the post of-
This method saves 25 cents over
registered mail as it eliminates
multiple handling. A registered
letter must be personally receipt-
ed by everyone who' handles it
along the way; a certified letter
need not be.
Use Postal Money Order
Where money is to be sent, cost
of registered mail can again be
avoided, this time with the use of
a postal money order sent by regu-
lar mail.
If one desires to send a number
of news clippings, it is often much
cheaper to roll up and send the
whole paper, rather than stuff an
envelope with clippings and pay
first class postage on it.
The entire paper can be sent at
the "transient second class" rate-
two cents for the first two ounces
and one cent for each additional
two ounces.

I, '
ma griffe
- OA (ma greff)
Xmy signature
I robe d'un soir
(robe dunswar)
gown of one evening
9" perfumes
X~ and



i 1I



costs so




iered g
tricot f
1 i ?




em broi

from $2.00
RING of sterling silver
set with zircons from $5.00
All plus tax
Above: an adorable whimsy
is this tiny music box brac-
elet at $5.00
We've jewel boxes, jeweled
perfume bottles, tiny clocks
a n d "heartbeat" watches
All ready for Gifting'

____ A

to ornament lovely women-
Baubles and Bangles
We've a tremendous assortment of high fashion
jewelry. Beautiful necklaces - pins - earrings
- bracelets of pearls - rhinestones - colored

in nylon


sizes 32 to 42
,r6 ..........$6.95
Wonderfully priced
slip of'easy elegance and
perfect practicality
... its beautiful flower-
embroidered bodice lined
with point neige nylon
tricot . . . its hem finishes
with more of the charmir
embroidery. In white,
tickled pink, blue frost, 1b



stones. Priced from

$1.00 Many matching

sets, too.


After Shave Lotion and Co-
logne Deodorant2 s
$2.25 plus tax " I ' A D T I
After Shave Lotion, Talcum-

& A


II J'~N ~'A'~L.......... I



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