t SECTION TWO-PAGE TWO THE MICHIGAN DAILY DECUMER, 5, 1956 DECEMBER+ ... . f vv I All Daily Staffs Work For Three Extra Sections SEVERAL IDEAS AVAILABLE: Holiday Decorations Adorn Homes AA Postmaster Coiiiments; Xmas Mailing Hints Cited By EDWARD GERULDSEN By JANE RACINE Additional effort from all mem- bers of The Daily advertising staff is required to publish the Christmas supplements which ap- pear Dec. 5, 9 and 16, this year. A special promotions staff under the management of Bob Ward, is handling all the advertising for these supplements. First job is to sell advertising space. Then the staff can either design an ad in accordance with the wishes of the customer or use one that has been set up. The next job of the promotions MORRILL'S 314 S. State St. Read the Classfieds Give Good-Grooming Gifts For Her ...For Him By BARBARA NEUMAN staff is to convert these ads into Eleven months out of every year an attractive page for insertion most neighborhoods are just col- in thesupplem er ns lections of ordinary homes. in the supplement. When December comes, however, Because of the additional space streets take one a new look. given advertising with the insert They become joyous and colorful the staff was able to include ad- as homes don their Christmas vertising accounts from down- finery. town Ann Arbor as well as campus No longer do the houses resem- accounts. ble each other. Their individual This more extensive advertising holiday dress reflects the Christ- campaign stems from the fact that mas spirit of those who dwell within. Christmas vacation does not be- Most typical of the wide variety gin until Dec. 22 this year and of outdoor Christmas decorations students will have only one shop- are green wreaths hanging on ping day at home before Christ- doors. mas. Colored lights strung on trees Most shopping will have to be and shrubs in front yards are com- done in Ann Arbor to avoid thatmo Ingenious light stringers spell last-minute rush. out season's greetings in shining The advertising staff, sometimes colored letters. called the backbone of a news- Lights forming a waterfall cas- paper does a year round job under cade down the side of an ambitious the direction of advertising mana- decorator's home. Twinkling over- ger Dave Silver, 59 Ph. head are letters forming "Merry Freshmen members of the staff Christmas" and "Happy New sell new accounts while upper- Year." classmen handle the old accounts Santa Claus has already come and work with customers to create to one of the homes in the neigh- ever more attractive and pleas- borhood. He sits in his reindeer- ing ads. drawn sleigh perched atop the The staff consists of about 40 roof and waves happily to all who people, pass. Although the special promotions The entire Christmas scene is staff is directing the publishing portrayed on the sprawling porch of the Christmas inserts, each of one nearby home. Standing by member of the staff is doing work a model of a brick fireplace is for the supplement. the familiar jolly red-suited man. fotr suppleent. fGaily wrapped presents surround Editorial side of the three a heavily ornamented Christmas Christmas supplements is handled tree which shelters a miniature of by Rene Gnam, '58, who was in the manger scene. At the foot of charge of this section and will the porch is a sleigh with eight also edit the third suplement, and prancing reindeer waiting for San- Tom Blues, '58, who will edit the ta to finish filling the stockings. s e c o n d supplement, appearing Red and white ribbons wound Sunday. around one mailbox make it look The annual supplements are a like a peppermint stick and cause joint project worked out between the mailman to smile when he the photography, women's and drops in Christmas cards. sports staffs of The Daily as well One hopeful family leaves their' as the editorial and business staffs. porch light glowing all through' -Daily-John Hirtzel SNOW IS DECORATIVE--In certain settings, snow itself forms an interesting decorative pattern to home-owners' property. the Christmas season so that San- ta will be sure to stop at their home. Religious views of the holiday are represented by life-sized paper mache manager scenes. Families don't stop decorating when they have completed the outside of their homes. Interiors sparkle with holiday items. Christmas trees are main points of interest. No two trees look alike because every family has its own tradi- tional way of decorating them. Pop corn balls are often hung on trees providing an available snack for hungry members of the! family. Blue Grass Bath Set 4 oz. bottle of Flower Mist and 5 oz. bob of Dusting Powder in a beautiful gift box-welcomed warmly by any woman . , , , , , , . , . 5.00 plus tax v wp l :. the secret of simple Christmas shopping Size, style, shade and shape are no concern of yours when you give the Empty Gift Powder Box or Empty Gift Pressed Powder Compact. Bought empty, our Charles of the Ritz Consultant will fill them for your lady with her own shade of made-to-order face powder. It's the most personal gift possible. Gift Pressed Powder Compact, $2.00. Empty Gift Powder Box, $1.25, $2.50. All plus tax. " HANDI-DUO and HANDI -TRIO All-Plastic Kits for Home or Travel RICHLY packaged fine toi. letries for men in Bur- gundy plastic bottles ... in a crystal clear plastic snap-fas- tener case. Spill-and-break- proof . .. an appreciated gift or personal-use kit. OPEN GIFT EVENINGS WRAPPING Suggestions ... K t Aft. Thimk, game ...... $3.00 Pirates cove game .. .98 Mischief set ....... 1.98 Bra.iny Bug .. ...... 4.98 :. Robert the Robot . ... 5.98H r "Fencing set ........ 1.98 Burp Gun ......... 1.19 Ginny Doll The most famous little 8" Ice Skates.......$9.50 Nose Nosey Pup Noewiggles and sniffs doll in the world. Over 70 Aluminum Tail was..........79c outfits from which to choose.Ta ws...........9c Saucer Sled ... . 4.98 Gran'pa Frog Doll .. . ......... .$1.98 Just Croaks.........79c Outfits .... ..... . .$1.50 Transistor Radio Set ......6.95 Stuffed Animals Electronic Farm Set........$ .89 Leony Lioney ... .$5.98 Cannon .. ...12.95 Cash Register . 2.98 Daisy Bell ....... 2.98 Super Market .... 3.98 Rin Tin Tin ...... 4.98 ICE SKATES Holster Set .. . ...2.98 Humpty Dumpty .. 1.98 SHARPENED Tool Set ....... 2.98 ~CAMPUS BIKE SHOPm1 514-16 East William Phone NO 2-0035 Spun sugar balls with red and green frosting figures peep through tree branches and are down. Nativity scenes are often found at the base of the tree or on mantles. Favorites of the youngsters are churches, castles and houses made from ginger bread or chewing gum. Gum drops line the roof, and are eaten each day. Frosting doors and windows complete the fairy tale-like structures. Most families trim every door- way to make enterin each room a delight. Mistletoe, a popular item, is generally found hanging over the entrance to the living room. Colorful Christmas tree orna- ments and greeting cards fringe many doorways. In many homes looking in mir- rors is impossible, for they have been transformed into murals of the holiday season. Mobiles of styrofoam and alu- minum cause all eyes to turn to the ceiling. A favorite decoration of one family is the top of a white- painted birch tree hanging upside down from their studio ceiling. While lights and white glass balls make it look as if it had just left winter wonderland. All decorations, whether plain or fancy, common or unusual, in- dooror out, serve a common pur- pose. They cause holiday joy to mush- room until all sadness has dis- appeared. The annual deluge of Christmas mail is a postman's trial which isn't included in the famous "post- m'an's creed," but surely deserves to be. In addition to being faced with snow, sleet, ice and frigid tempe- ratures, Ann Arbor letter carriers' will shoulder mailbags stuffed to overflowing with Christmas cheerI -an estimated 2,000,000 greetings. Postmaster Oswald J. Koch re-E ports it is not unusual for local post offices to process a half mil- lion letters and cards in a 24-hour period during the Christmas sea- son; all this, plus perhaps 2,000 or more bags of parcel post ma- terial passing through in the same day. At the peak of last year's rush, on Dec. 19th, over 300,000 pieces of incoming mail had to be sorted and delivered, and about 1,000 bags of parcel post packages; that plus about an equal volume of incoming materials adds up to a veritable 'mountain of mail.' Last year's total volume of cards and letters alone amounted to a whopping sum of 1,887,800 pieces. That topped the previous year's record of 1,825,600 pieces. And 1956 is expected to break the record again. The Ann Arbor staffs will be increased by 150 men, swelling the post office crew to nearly double its usual size in the struggle to handle the 400-500 per cent vol- ume increase smoothly and quick- ly. "People have been very coop- erative about mailing early in past years", Koch said, "and I'm sure they will continue to be. It's vir- tually impossible to handle every- thing smoothly and quickly in the last two or three days." For best service, cards should be mailed in about mid-December- the 13th, 14th and 15th. In the case of parcel post, it is vital that mailing be done early, preferably around the 10th or 11th, to in- sure speedy delivery. To further facilitate the smooth handling of cards and letters, au- thorities ask that the mail be bundled in separate piles for local and out-of-town destinations, and marked with labels available at the post office. Postmaster Koch provided some ,suggestions for properly wrapping a Christmas package for mailing. "Use a solid bpx," he warned, "and fasten it with twine, wire or a handling material. Boxes suffi- ciently wrapped for ordinary mail easily get damaged at Christmas time. Also gummed papr wrapper has little chance of holding be- cause of the beating that the boxes take in the large postal terminals." During the Christmas season, when the amount of mail each of us sends is at its peak, we spend what often seems like a small for- tune on postage, much of it un- necessarily. People are sometimes unaware of, or at least fail to take advan- tage of, a great many tricks to save postage. One expensive postage item at this time of year is parcel post. If the postal clerk is told what is in the package, he often can save the sender a considerable sum on its postage. Books, for example go for a much lower rate than most other articles. A book that would cost perhaps 32 cents at parcel post rates would cost only eight cents at the book rate. Special Delivery Unnecessary Special delivery is another costly service which is often unnecessary. Special handling is usually just as satisfactory, and about half the cost. If a package is mailed too late for normal delivery to get it to the destination in time, special hand- ling will get it there on time, and without doubling or tripling the postage. One economy which many people use is the two-cent-stamped greet- ing card. In the long run, however, this is actually a false economy. Many thousands of these cards go astray every year, and the sender never knows, since they can't be for- warded or returned. An extra cent for first class mail is by far the better policy. Card Can Be Returned This way, if the writing is illeg- ible or the addressee has moved, the card can be returned for re- mailing. Also, a written greeting or letter may be added in first class cards. If this is done at the two-cent rate and is discovered, the card will arrive with a "postage due" stamp on it. On letters abroad, a good deal can be saved by the use of air letter sheets. These are letter sized sheets of thin paper folded to make an envelope and air-mailed anywhere in the world for 10 cents. For very short notes, four-cent air mail post cards are available, and can be sent anywhere in Can- ada or Mexico without extra post- age. Use Certified Mail Certified mail is another money- saver. For anything which has no intrinsic value but on which it is advisable to have proof of mail- ing, certified mail is just the thing. A serial number is put on the letter and the sender gets a receipt bearing the same number. The re- cipient must sign another receipt, which goes on file in the post of- fice. This method saves 25 cents over registered mail as it eliminates multiple handling. A registered letter must be personally receipt- ed by everyone who' handles it along the way; a certified letter need not be. Use Postal Money Order Where money is to be sent, cost of registered mail can again be avoided, this time with the use of a postal money order sent by regu- lar mail. If one desires to send a number of news clippings, it is often much cheaper to roll up and send the whole paper, rather than stuff an envelope with clippings and pay first class postage on it. The entire paper can be sent at the "transient second class" rate- two cents for the first two ounces and one cent for each additional two ounces. carven, I, ' ma griffe - OA (ma greff) Xmy signature I robe d'un soir (robe dunswar) gown of one evening 9" perfumes X~ and ry A i 1I looks so costs so I a9 -J floral- costly... BY KAYSER iered g tricot f 5 1 i ? 4 I I em broi slip COSTUME RINGS from $2.00 RING of sterling silver set with zircons from $5.00 All plus tax Above: an adorable whimsy is this tiny music box brac- elet at $5.00 We've jewel boxes, jeweled perfume bottles, tiny clocks a n d "heartbeat" watches too. All ready for Gifting' ____ A GLAMOUR GIFTS to ornament lovely women- Baubles and Bangles We've a tremendous assortment of high fashion jewelry. Beautiful necklaces - pins - earrings - bracelets of pearls - rhinestones - colored in nylon 4 sizes 32 to 42 ,r6 ..........$6.95 Wonderfully priced slip of'easy elegance and perfect practicality ... its beautiful flower- embroidered bodice lined with point neige nylon tricot . . . its hem finishes with more of the charmir embroidery. In white, tickled pink, blue frost, 1b 1g Aack. 2 stones. Priced from $1.00 Many matching sets, too. I- 'HIS' HANDI-DUO After Shave Lotion and Co- logne Deodorant2 s $2.25 plus tax " I ' A D T I *HIS' HANDI-TRIO After Shave Lotion, Talcum- & A I II J'~N ~'A'~L.......... I I I