TIRE MICHIGAN DAILY
TUESDAY, OCTOBER 4,195"
164,000 Idea Nets Cowan
Fame, Financial Award
By Charles Mercer Louis Cowan Associates, a Mad
NEW YORK (A)-One problem son Avenue firm which packag
i thinking up a good idea is radio and television ideas. Ho
ist everybody expects you to successful that business has be
ave another good idea immed- is shown by the fact that Cowa
,tely. his wife and four children alway
No one knows this better than have a choice of living in the
ouis George Cowan, a tall, be- huge Park Avenue duplex apar
ectacled, calm man who has had ment or at their Connecticut e
least 50 good ideas in his 45 tate, a place complete with stabl
ears, the most recent being swimming pool and tennis cour
mething called The $64,000 The question asked Cowan mo
iuestion. frequently these days is, "Hot
It's possible, of course, that did you think up The $64,00
owan is currently carrying Question?"
ound an idea twice as good as Between Breakfast and Lunch
iat one. But if he is, he natur- As far as Cowan recalls it ha]
ly isn't talking about it. For pened between breakfast ax
ien it no longer would be his lunchtime, while the phone wa
.ea. And all his ideas now belong unplugged in his library. That,a
) CBS-TV, which recently hired least, was the moment of inspira
in under the vague title of pro- tion.
icer. "But I'd been thinking for son
"Idea-Supplier" time in the field of audience par
"Actually," says Cowan, "I'm a ticipation programs," he say
ipplier of ideas." "That morning I recalled that sue
When CBS hired Cowan it hired cessful program The $64 Questio.
in away from his own business, I remembered how the phrase ha
CRIME-RIDDEN AREA
T Educators Undertake Juvenile Delinquent Study
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-Daily-Glenn Kopp
LOVE FOR STUDIES-Although the weather is balmy and the
freshness of the Indian Summer does its darndest to lure students
away from their studies, the more practical students try to com-
bine both pleasure and work on the leaf-strewn grass in front
of the main library.
U President
ro Give Talk
4.t Exhibition
President Harlan H. Hatcher
will .be the main speaker at the
,brary of Congress exhibition in
Washington this evening, marking
he 150th year since the establish-
nent of the Territory of Michi-
:an.
Senator Patrick V. MacNamara
D Mich) will preside at the ex-
bit's opening.
A historical section of rare
ooks, broadsides, manuscripts,
naps, drawings, and photographs
rom the collections of the Library
,nd o fthe National Archives will
e on display.
Topics illustrated in the histori-
al sections are French explora-
ion and dominion, British and
kimerican rivalry, the territorial
eriod, attainment of statehood,
,nd early descriptions of Michigan
,nd old Detroit.
T w o lithographic cartoons,
howing Lewis Cass as the Demo-
ratic candidate for President in
848 and a letter from President
;lncoln in 1863 confiding his poli-
ical thoughts to Michigan Sena-
or Zachariah Chandler will be
hown.
Major J. P. Kempthorn 'of Rus-
ell, Bay of Islands, New Zealand,
ias lent the Library Colonel Hen-
y Francis Ainslie's volume of
ratercolor "Sketches in Canada
nd the States of Illinois and Mi-
higan," made in 1841-43.
passed into the language. Then I1
went through a literal translation
of The $64 Question into The
$64,000 Question. Then I thought
that was impossible. But as soon
as I thought it was impossible, I
knew it was a good show."
The rest is history.
In years past Cowan has
thought up some memorable radio
and TV programs that have set
trends.
Remember The Quiz Kids? A
cowan idea. Then there was Kay
Kyser's College of Musical Know-
ledge back in the 1930s. He was
responsible for the first transcribed
disc jockey show - The Tommy
DISTRESS SIGNAL:
Navy Resorts To Draft'
To Fill Empty Ranks
PHILADELPHIA {1')-"Cops are
crooks," the youth told his teach-
er and classmates.
"What's more, they push you up
against the wall and beat you."
The youngster was among 100
students, all 15 to 16 years old,
who participated in an experiment
educators hope will help cut down
juvenile delinquency in one of
Philadelphia's most crime ridden
areas.
Friend, Rather Than Foe
Many of the youths had known
only a life-long hate of police,
learned in the streets, in their
homes and from friends. The
three-week experiment tried to
teach them to look on the man
on the beat as a friend; rather
than a foe.
The experiment was conducted
by N. Lewis Shaten, head of the
English Department at Fitzsimons
Junior High School in north Phila-
delphia.
Shaten began by giving his stu-
dents an attitude test on the man
in blue. When the answers were
totaled up, the cops had won a 15
per cent performance rating out
of a possible 100.
Increased Rating
Taking the same test three
weeks later, the youngsters gave
higher performance ratings on
every one of the 20 questions
asked, increasing the overall rat-
ing of cops from 15 to 55 per cent.
Shaten began by having the
youngsters discover for themselves
just what made up a policeman's
job. Some went down to police
Lheads Chosen
For Operetta
The leads for the Gilbert and
Sullivan Society's fall production
of "Gondoliers" were announced
yesterday,
Playing the parts of the Duke
and Duchess will be David New-
man '58. and Mary Pohly while
Joan Holmberg '57SM. and David
Dow '58Med. will be Casilda and
Luiz. Don Albambra will be played
by John McLaughlin '56; Giannet-
ta by Nancy Witham '55SM, Tes-
sa by Mary Witham '55SM, and
Giusseppe will be Marshall Hill.
Gersham Morningstar '56, will
take the part of Antonio while
Albert Senter '57, will be Fran-
cesco and Dick Arentz will be
Giorgio. Liometta will be played
by Margaret Bell '55, Vittoria by
Beatrice Berger '56 SM, Julia by
Sally Weston and Inez by Naomi
Shulman.
"Gondoliers" will be presented
Nov. 16-19 at the Lydia Mendels-
sohn Theatre.
WASHINGTON (P--Ten Rus-
sian housing officials started a
13-city, month-long inspection of
American home building- tech-
niques yesterday.
"Builders have no secrets,"
smiled the delegation leader, I. K.
Kozuilia, minister of Urban Con-
struction of the Soviet Union, as
the party was met at the National
Airport by officials of National
Assn. of Home Builders, hosts to
the visitors.
Kozuilia' issued an invitation for
a return visit of Americans to
Russia almost as soon as the wel-
come was over.
Earl W. Smith, of El Cerrito,
Calif., president of the association,
told the Russians:
"American builders will enjoy
making a return visit to your coun-
try. Even though we have things
here we are prouwl of, we can learn
lots from seeing what is going on
elsewhere in the world."
Through an interpreter Kozuilia
thanked Smith for "this warm
welcome and opportunity to be
here."'
FROZEN FOOD
LOCKERS
For Rent
(6 cu. f.)
331 East William (Ann Arbor)
Ph, Ypsilanti 1281 for
appointment
talked with the cop on the beat.
With that knowledge as a basis
Shaten opened his classes to a full
and searching discussion. And the
charges came flying.
"Cops Take Bribes"
"Cops take bribes," several
youngsters said. Shaten began
questioning, attempting to pin
down sources of information.
"Did you bribe a cop yourself?"
he asked. No, none of the young-
sters had ever given a policeman
a bribe. "But I saw a cop take
money," another youngster prq-
tested.
"Are you sure it was a bribe?"
Shaten asked. The youngster
couldn't tell. He saw money chang-
ing hands.
Other charges arose, especially
complaints of beatings by police.
Again Shaten raised the same
questions.
No One Handled Roughly
Again the same answers. Some
students had heard about beatings
but nobody had been handled
roughly or had seen a beating by
a policeman.
As the sessions continued, Sha-
ten sensed that a seed of doubt
Soviets View Home Building
had been planted in his students'
minds. But many still showed dis-
headquarters at city hall, others
visited precinct headquarters or
There were some accusations
which Shaten couldn't answer.
A few days later when the
youngsters entered the classroom,
they found themselves facing Pa-
trolman Morris O'Leary. Shaten
again opened the session to ques-
tions with no holds barred.
"Why do cops line us up against
the wall and search us even when
we haven't done anything?" one
student asked.
"Do cops take bribes?" was an-
other question.
Policeman's Answer
Off icer O'Leary answered good
naturedly and without hedging.
"There is good and bad in every-
body, including policemen," he
said.
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Dorsey Program - which
heard on four continents.
was
New .Record
Set By IFC
With two days yet to go Inter-
fraternity Council yesterday set
a new sign up record for rushees.
IFC President Bob Weinbaum,
'56, said 1043 men have signed
up. Previous high, set last fall,
was 1019.
Registration for rushing con-
tinues through tomorrow.
In order to pledge a rushee
must register before tomorrow in
Rm. 1020 Administration Bldg.,
according to IFC Publicity Chair-
man Chuck Weir, '57.
Subscribe to
The* Michigan
Daily
Washington (P)-After pridingV
itself for years on being strictly a
volunteer outfit, the Navy has run
up the distress signal it is starting
to draft some of its sailors.
Some 10,000 recruits are to be
called up in November as the Navy
resorts to selective service for the
first time since World War II,
when all the services were under
orders to get their men by the
draft.
Behind the decision lies the fact
that skilled men are leaving the
Navy far more rapidly than they
can be replaced, even though over-
all manpower requirements are be-
ing cut 14 per cent to 657,000.
60% Due for Discharge
Last year 126,793 men were sep-
arated from the Navy and only
12,885-10.2 per cent-re-enlisted.
Sixty per cent of the Navy's en-
listed men are due for discharge
within the next two years, and not
many are planning to stick around.
An official Navy spokesman said
before the draft decision that if
the trend continues there is a real
danger the United States will have
a fleet of first class ships with
second rate, green crews.
Technician's Departure
What really hurts is the depar-
ture of technicians. Only' 8 per
cent of the petty officer electri-
cians re-enlisted last year and
only 1.2 per cent of the appren-
tice electricians, whereas 80 per
cent of the steward's mates ship-
ped over.
Overall, only 11.1 per cent of
the second class petty officers and
7.5 per cent of the third class
petty officers re-enlisted. These
are the ranks from which the
Navy draws its highly skilled men
for the future.
Difficult Experience
Taking note of such statistics,
Admiral Robert Carney said be-
fore his recent stepdown as chief
of naval operations: "The low en-
listment rate is a new and difficult
experience for us."
On the fourth floor of the Pen-
tagon there is a slender former
lieutenant commander who is as
close to the problem as any ad-
miral. He is Albert Pratt, 44 year
old ex-investment broker who a
year ago was named Assistant Sec-
retary of the Navy for manpower.
Since he took on this job Pratt
has subjected'the navy to a stem
to stern inspection. He travels al-
most constantly from station to
station inside the Navy. As much
as anyone he knows what is doing
on inside the minds of the en-
listed men-and maybe those of
their wives too.
Helpful
CHICAGO (A) -- A federal
judge ruled yesterday that 200
Boy Scouts were not rioting
when they beat a professional
wrecking company to the first
smash at the 64-room Edith
Rockefeller McCormick man-
sion.
As a result the estate of the
oil and harvester heiress failed
to collect $32,000 from five in-
surance companies under dam-
ages - suffered - by - riot clauses.
Judge Win G. Knoch of the
U. S. District Court dismissed
the estate's suit.
the future resides in MEN WITH
IMA GINA TION!
Los Alomos Scientific Lalratory,. the notion's +m
Important institution for the development of atom
weapons, is interested in interviewing young graduate
engineers and scientists-particularly those wanting to
help in the development of the atomic age.
In addition to its continuing and ever expanding achieve.
ment in nuclear weapons. research, thi Laboratory is now
pioneering in the fascinating fields of nuclear power
and nuclear propulsion.
At the Laboratory, staff members have the opportunity
of associating with leaders in research and experimenta-
tion .-.of working with some of the Western World's
finest equipment and facilities...of winning recognition
...,of achieving advancement commensurate with ability.
If you would like more information about the Labora-
tory's career opportunities which are not civil service..,
about the delightful climate and area in which Los
Alamos is located, send your
inquiry to
DEPARTMENT OF
SCIENTIFIC PERSONN
Division I
scientific labrtr
OF THE UNIVERSITY OF CALIFORNIA
LOS ALAMOS, NEW MEXICO
ost
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Why Chancellor Aden
reads The Reader' Di)1
auer
gest 4
V
LET'S GO!,IT'S LUCKY DROODLE TIME!
Social Security
in 3 seconds
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"In my country more than 500,000 people read the Digest
in German each month. And they read not only about the
people of the United States, but about the people of all
nations. The Reader's Digest has forged a new instrument
for understanding among men."
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WHAT'S THIS?
For solution see
paragraph at right:
In October Reader' s
Digest don't miss:
ALL ABOUT LOVE. How can we tell the difference be-
tween true love and physical attraction? Can we
really fall in love "at first sight"? What makes us
fall out of love? Scientist Julian Huxley brings you
a biologist's 'view of our most complex emotion.
THOSE CAMPUS MARRIAGES. How do student mar-
riages work out? Are young couples able to cope
with studies and household chores? What happens
when babies come along? Report on today's col-
legiates who promise to love, honor-and study. °
19-PAGE CONDENSATION FROM $4.00 BEST-SELLER:
"MY PHILADELPHIA FATHER." Whether blue-
Hood Anthony J. Drexel Biddle was teaching ju-
jitsu to the Marines, singing a dubious tenor in
opera, hobnobbing with pugilists or raising alliga-
tors in the house, he did everything all out-and
then some. Here, told by his daughter, is the laugh-
ing, loving life of "America's happiest millionaire."
IF YOU'RE UP A TREE about what cig-
arette to smoke, there's a pleasant
point of view in the Droodle at left.
It's titled: Davy Crockett enjoying
better-tasting Lucky as seen by b'ar
in tree. Luckies taste better for a
hatful of reasons. First of all, Lucky
Strike means fine tobacco. Then, that
thar tobacco is toasted. "It's Toasted"
-the famous Lucky Strike process--
tones up Luckies' light, mild, good-
tasting tobacco to make it taste even
better.. .cleaner, fresher, smoother.
So set your sights on better taste-
light up a Lucky yourself!
DROODLES, Copyright 1953 by Roger Price
X-RAY OF ADAM
(AFTER EVE)
Judith Hey
Boston U.
OCTOPUS AT ATTENTION
Jerry Romotsky
North Texas State
4 to 5 months' supply,
100
plus tax
V ' -
Studentsl
EARN
-
Cut yourself in on the
' Lucky Droodle gold
mine. We pay $25 for
whole raft we don't
usel Send your
Droodles with descrip-~
tive titles, include
your name, address,
',college and class and
the name and address
of the dealer in your
college town from
4F fa-f&0
---1 bettrf '
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