TIRE MICHIGAN DAILY TUESDAY, OCTOBER 4,195" 164,000 Idea Nets Cowan Fame, Financial Award By Charles Mercer Louis Cowan Associates, a Mad NEW YORK (A)-One problem son Avenue firm which packag i thinking up a good idea is radio and television ideas. Ho ist everybody expects you to successful that business has be ave another good idea immed- is shown by the fact that Cowa ,tely. his wife and four children alway No one knows this better than have a choice of living in the ouis George Cowan, a tall, be- huge Park Avenue duplex apar ectacled, calm man who has had ment or at their Connecticut e least 50 good ideas in his 45 tate, a place complete with stabl ears, the most recent being swimming pool and tennis cour mething called The $64,000 The question asked Cowan mo iuestion. frequently these days is, "Hot It's possible, of course, that did you think up The $64,00 owan is currently carrying Question?" ound an idea twice as good as Between Breakfast and Lunch iat one. But if he is, he natur- As far as Cowan recalls it ha] ly isn't talking about it. For pened between breakfast ax ien it no longer would be his lunchtime, while the phone wa .ea. And all his ideas now belong unplugged in his library. That,a ) CBS-TV, which recently hired least, was the moment of inspira in under the vague title of pro- tion. icer. "But I'd been thinking for son "Idea-Supplier" time in the field of audience par "Actually," says Cowan, "I'm a ticipation programs," he say ipplier of ideas." "That morning I recalled that sue When CBS hired Cowan it hired cessful program The $64 Questio. in away from his own business, I remembered how the phrase ha CRIME-RIDDEN AREA T Educators Undertake Juvenile Delinquent Study .1- ji- es ow yen Ln, Lys eir t- Is- es, rt. Dst 100 p- nd ,as at Lr- ys. [c- n. ad -Daily-Glenn Kopp LOVE FOR STUDIES-Although the weather is balmy and the freshness of the Indian Summer does its darndest to lure students away from their studies, the more practical students try to com- bine both pleasure and work on the leaf-strewn grass in front of the main library. U President ro Give Talk 4.t Exhibition President Harlan H. Hatcher will .be the main speaker at the ,brary of Congress exhibition in Washington this evening, marking he 150th year since the establish- nent of the Territory of Michi- :an. Senator Patrick V. MacNamara D Mich) will preside at the ex- bit's opening. A historical section of rare ooks, broadsides, manuscripts, naps, drawings, and photographs rom the collections of the Library ,nd o fthe National Archives will e on display. Topics illustrated in the histori- al sections are French explora- ion and dominion, British and kimerican rivalry, the territorial eriod, attainment of statehood, ,nd early descriptions of Michigan ,nd old Detroit. T w o lithographic cartoons, howing Lewis Cass as the Demo- ratic candidate for President in 848 and a letter from President ;lncoln in 1863 confiding his poli- ical thoughts to Michigan Sena- or Zachariah Chandler will be hown. Major J. P. Kempthorn 'of Rus- ell, Bay of Islands, New Zealand, ias lent the Library Colonel Hen- y Francis Ainslie's volume of ratercolor "Sketches in Canada nd the States of Illinois and Mi- higan," made in 1841-43. passed into the language. Then I1 went through a literal translation of The $64 Question into The $64,000 Question. Then I thought that was impossible. But as soon as I thought it was impossible, I knew it was a good show." The rest is history. In years past Cowan has thought up some memorable radio and TV programs that have set trends. Remember The Quiz Kids? A cowan idea. Then there was Kay Kyser's College of Musical Know- ledge back in the 1930s. He was responsible for the first transcribed disc jockey show - The Tommy DISTRESS SIGNAL: Navy Resorts To Draft' To Fill Empty Ranks PHILADELPHIA {1')-"Cops are crooks," the youth told his teach- er and classmates. "What's more, they push you up against the wall and beat you." The youngster was among 100 students, all 15 to 16 years old, who participated in an experiment educators hope will help cut down juvenile delinquency in one of Philadelphia's most crime ridden areas. Friend, Rather Than Foe Many of the youths had known only a life-long hate of police, learned in the streets, in their homes and from friends. The three-week experiment tried to teach them to look on the man on the beat as a friend; rather than a foe. The experiment was conducted by N. Lewis Shaten, head of the English Department at Fitzsimons Junior High School in north Phila- delphia. Shaten began by giving his stu- dents an attitude test on the man in blue. When the answers were totaled up, the cops had won a 15 per cent performance rating out of a possible 100. Increased Rating Taking the same test three weeks later, the youngsters gave higher performance ratings on every one of the 20 questions asked, increasing the overall rat- ing of cops from 15 to 55 per cent. Shaten began by having the youngsters discover for themselves just what made up a policeman's job. Some went down to police Lheads Chosen For Operetta The leads for the Gilbert and Sullivan Society's fall production of "Gondoliers" were announced yesterday, Playing the parts of the Duke and Duchess will be David New- man '58. and Mary Pohly while Joan Holmberg '57SM. and David Dow '58Med. will be Casilda and Luiz. Don Albambra will be played by John McLaughlin '56; Giannet- ta by Nancy Witham '55SM, Tes- sa by Mary Witham '55SM, and Giusseppe will be Marshall Hill. Gersham Morningstar '56, will take the part of Antonio while Albert Senter '57, will be Fran- cesco and Dick Arentz will be Giorgio. Liometta will be played by Margaret Bell '55, Vittoria by Beatrice Berger '56 SM, Julia by Sally Weston and Inez by Naomi Shulman. "Gondoliers" will be presented Nov. 16-19 at the Lydia Mendels- sohn Theatre. WASHINGTON (P--Ten Rus- sian housing officials started a 13-city, month-long inspection of American home building- tech- niques yesterday. "Builders have no secrets," smiled the delegation leader, I. K. Kozuilia, minister of Urban Con- struction of the Soviet Union, as the party was met at the National Airport by officials of National Assn. of Home Builders, hosts to the visitors. Kozuilia' issued an invitation for a return visit of Americans to Russia almost as soon as the wel- come was over. Earl W. Smith, of El Cerrito, Calif., president of the association, told the Russians: "American builders will enjoy making a return visit to your coun- try. Even though we have things here we are prouwl of, we can learn lots from seeing what is going on elsewhere in the world." Through an interpreter Kozuilia thanked Smith for "this warm welcome and opportunity to be here."' FROZEN FOOD LOCKERS For Rent (6 cu. f.) 331 East William (Ann Arbor) Ph, Ypsilanti 1281 for appointment talked with the cop on the beat. With that knowledge as a basis Shaten opened his classes to a full and searching discussion. And the charges came flying. "Cops Take Bribes" "Cops take bribes," several youngsters said. Shaten began questioning, attempting to pin down sources of information. "Did you bribe a cop yourself?" he asked. No, none of the young- sters had ever given a policeman a bribe. "But I saw a cop take money," another youngster prq- tested. "Are you sure it was a bribe?" Shaten asked. The youngster couldn't tell. He saw money chang- ing hands. Other charges arose, especially complaints of beatings by police. Again Shaten raised the same questions. No One Handled Roughly Again the same answers. Some students had heard about beatings but nobody had been handled roughly or had seen a beating by a policeman. As the sessions continued, Sha- ten sensed that a seed of doubt Soviets View Home Building had been planted in his students' minds. But many still showed dis- headquarters at city hall, others visited precinct headquarters or There were some accusations which Shaten couldn't answer. A few days later when the youngsters entered the classroom, they found themselves facing Pa- trolman Morris O'Leary. Shaten again opened the session to ques- tions with no holds barred. "Why do cops line us up against the wall and search us even when we haven't done anything?" one student asked. "Do cops take bribes?" was an- other question. Policeman's Answer Off icer O'Leary answered good naturedly and without hedging. "There is good and bad in every- body, including policemen," he said. I .IF Nk i .,. .....,, ,.. ., .. ..._ ... .,. v .,. ....,. ,.U Dorsey Program - which heard on four continents. was New .Record Set By IFC With two days yet to go Inter- fraternity Council yesterday set a new sign up record for rushees. IFC President Bob Weinbaum, '56, said 1043 men have signed up. Previous high, set last fall, was 1019. Registration for rushing con- tinues through tomorrow. In order to pledge a rushee must register before tomorrow in Rm. 1020 Administration Bldg., according to IFC Publicity Chair- man Chuck Weir, '57. Subscribe to The* Michigan Daily Washington (P)-After pridingV itself for years on being strictly a volunteer outfit, the Navy has run up the distress signal it is starting to draft some of its sailors. Some 10,000 recruits are to be called up in November as the Navy resorts to selective service for the first time since World War II, when all the services were under orders to get their men by the draft. Behind the decision lies the fact that skilled men are leaving the Navy far more rapidly than they can be replaced, even though over- all manpower requirements are be- ing cut 14 per cent to 657,000. 60% Due for Discharge Last year 126,793 men were sep- arated from the Navy and only 12,885-10.2 per cent-re-enlisted. Sixty per cent of the Navy's en- listed men are due for discharge within the next two years, and not many are planning to stick around. An official Navy spokesman said before the draft decision that if the trend continues there is a real danger the United States will have a fleet of first class ships with second rate, green crews. Technician's Departure What really hurts is the depar- ture of technicians. Only' 8 per cent of the petty officer electri- cians re-enlisted last year and only 1.2 per cent of the appren- tice electricians, whereas 80 per cent of the steward's mates ship- ped over. Overall, only 11.1 per cent of the second class petty officers and 7.5 per cent of the third class petty officers re-enlisted. These are the ranks from which the Navy draws its highly skilled men for the future. Difficult Experience Taking note of such statistics, Admiral Robert Carney said be- fore his recent stepdown as chief of naval operations: "The low en- listment rate is a new and difficult experience for us." On the fourth floor of the Pen- tagon there is a slender former lieutenant commander who is as close to the problem as any ad- miral. He is Albert Pratt, 44 year old ex-investment broker who a year ago was named Assistant Sec- retary of the Navy for manpower. Since he took on this job Pratt has subjected'the navy to a stem to stern inspection. He travels al- most constantly from station to station inside the Navy. As much as anyone he knows what is doing on inside the minds of the en- listed men-and maybe those of their wives too. Helpful CHICAGO (A) -- A federal judge ruled yesterday that 200 Boy Scouts were not rioting when they beat a professional wrecking company to the first smash at the 64-room Edith Rockefeller McCormick man- sion. As a result the estate of the oil and harvester heiress failed to collect $32,000 from five in- surance companies under dam- ages - suffered - by - riot clauses. Judge Win G. Knoch of the U. S. District Court dismissed the estate's suit. the future resides in MEN WITH IMA GINA TION! Los Alomos Scientific Lalratory,. the notion's +m Important institution for the development of atom weapons, is interested in interviewing young graduate engineers and scientists-particularly those wanting to help in the development of the atomic age. In addition to its continuing and ever expanding achieve. ment in nuclear weapons. research, thi Laboratory is now pioneering in the fascinating fields of nuclear power and nuclear propulsion. At the Laboratory, staff members have the opportunity of associating with leaders in research and experimenta- tion .-.of working with some of the Western World's finest equipment and facilities...of winning recognition ...,of achieving advancement commensurate with ability. If you would like more information about the Labora- tory's career opportunities which are not civil service.., about the delightful climate and area in which Los Alamos is located, send your inquiry to DEPARTMENT OF SCIENTIFIC PERSONN Division I scientific labrtr OF THE UNIVERSITY OF CALIFORNIA LOS ALAMOS, NEW MEXICO ost k t Why Chancellor Aden reads The Reader' Di)1 auer gest 4 V LET'S GO!,IT'S LUCKY DROODLE TIME! Social Security in 3 seconds tir ti. 'tit lllt :roll aft v. "' .,. 40- w qmm- 'ill %Z tw "In my country more than 500,000 people read the Digest in German each month. And they read not only about the people of the United States, but about the people of all nations. The Reader's Digest has forged a new instrument for understanding among men." STICK DEODORANT Quickest, cleanest deodorant you've ever used! Simply glide stick under arms-it melts in instantly. Contains THlO'BIPHENE,the most effective anti-bacteria agent. It's the New Kind of Social Security --gives you absolute assurance. WHAT'S THIS? For solution see paragraph at right: In October Reader' s Digest don't miss: ALL ABOUT LOVE. How can we tell the difference be- tween true love and physical attraction? Can we really fall in love "at first sight"? What makes us fall out of love? Scientist Julian Huxley brings you a biologist's 'view of our most complex emotion. THOSE CAMPUS MARRIAGES. How do student mar- riages work out? Are young couples able to cope with studies and household chores? What happens when babies come along? Report on today's col- legiates who promise to love, honor-and study. ° 19-PAGE CONDENSATION FROM $4.00 BEST-SELLER: "MY PHILADELPHIA FATHER." Whether blue- Hood Anthony J. Drexel Biddle was teaching ju- jitsu to the Marines, singing a dubious tenor in opera, hobnobbing with pugilists or raising alliga- tors in the house, he did everything all out-and then some. Here, told by his daughter, is the laugh- ing, loving life of "America's happiest millionaire." IF YOU'RE UP A TREE about what cig- arette to smoke, there's a pleasant point of view in the Droodle at left. It's titled: Davy Crockett enjoying better-tasting Lucky as seen by b'ar in tree. Luckies taste better for a hatful of reasons. First of all, Lucky Strike means fine tobacco. Then, that thar tobacco is toasted. "It's Toasted" -the famous Lucky Strike process-- tones up Luckies' light, mild, good- tasting tobacco to make it taste even better.. .cleaner, fresher, smoother. So set your sights on better taste- light up a Lucky yourself! DROODLES, Copyright 1953 by Roger Price X-RAY OF ADAM (AFTER EVE) Judith Hey Boston U. OCTOPUS AT ATTENTION Jerry Romotsky North Texas State 4 to 5 months' supply, 100 plus tax V ' - Studentsl EARN - Cut yourself in on the ' Lucky Droodle gold mine. We pay $25 for whole raft we don't usel Send your Droodles with descrip-~ tive titles, include your name, address, ',college and class and the name and address of the dealer in your college town from 4F fa-f&0 ---1 bettrf ' bI G . ...- --.._. ... ... : SI III it 7 - .14 <":.::?;:Iv - ' 'IT~S TQ rTr