PAGE TEN
THE MICHIGAN DAILY
SUNDAY, DECEMBER 16, 1951
EMPTY POCKETS, EMPTY PURSES:
Xmas Shopping To Strain Family Budget
By HELEN BROWN
Students and their families will
spend about as much money in the
next four weeks in their depart-
ment and specialty stores as they
spend in seven or eight weeks at
other times of the year.
With higher income taxes and
the high price level, this year's
annual Christmas shopping is
likely to bring more than the
usual strains on the family bud-
get, as well as the student budget.
* * *
TRADITIONALLY, Americans
crowd a large proportion of their
yearly spending into the fall
months and then make up for it
by cutting down on their buying
after the first of the year.
Since 1939, total consumer
spending in October, November
and December has been running
about twenty per cent higher
than in January, February and
March.
This is despite the fact that in-
cluded in consumer spending are
such relatively unchanging items
as the cost of food, shelter, utili-
ties and transportation, as well as
a student's tuition, fees, and
books.
* * *
IF PEOPLE in the United States
should decide to no longer give
Christmas presents, the monthly
ups-and-downs of family and stu-
dent spending might be evened
out somewhat, but there would
not be necessarily much of a re-
duction in the money spent over
the whole year.
Comes Return
Of Petticoats
By MARILEE LACEY
The rustling flirtatious petti-
coat of grandmothers day has re-
turned with all its femininity and
allure.
Skirts that left with the horse
and buggy are back with a swish
and girls will no longer shy away
from the call of, "pardon, your
slip is showing."
Today's "can-can" petticoats
are made of taffeta with several
layers of net ruffles underneath
the taffeta and flaring over the
knees.
New full skirts shown in day-
time as well as evening clothes
require the most feminine and
beruffled petticoats to achieve the
modern "swish" silhouette.
www,
Coeds Search Stores for Men's Clothing Gifts
* *
* * *
RHINE
Neck
E
s
t
Variety of Styles
From Very 'Loud'
To Subdued Seen
By KATE RADOVAN
Mens' fashions are once again
gaining the focal point as harried
women shoppers scan advertise-
ments and store windows seeking
that "special" gift to make the
men in their livesfhappy.
Every Christmas, storeowners
stock up on brighter and more
varied color combinations in the
clothing they handle.
* * *
THIS IS TRUE, a State Street
manager said,. because "Women
have a better color sense; they are
high-styled." He continued that
this art of matching is a carry-
over from their own apparel.
Salesmen add that coeds who
are purchasing gifts for their
fathers tend to choose the more
subdued shades when purchas-
ing such items as sweaters. Con-
trary to expectation, women will
buy brighter, gayer figured ties
for their dads and more conser-
vative types for their boyfriends.
Argyles and patterned socks and
ties are on sale now. Narrow, string
ties seem to be highlighted for the
season.
* * *
TO ADD the sentimental, per-
sonal touch, many women will de-
sire to knit their gifts. Here the
budget wise coed can choose from
a wide range of articles including
socks, ties, sweaters and glove and
muffler sets.
Tweed seems to be the annual
fabric which gains prominence
in men's furnishings during the
winter months. Grey flannel and
sharkskin top the list of fabric
favorites.
To complement these basic hues,
the color-wise buyer will choose
gayer, figured vests and sweaters.
*1
A
Special!
in tine foar
Christmas-giving
STONE JEWELRY
laces - Bracelets
Earrings -- Pins
-Daily-Al Reid
MEN'S STYLES-Gay, colorful nightwear seems to be gaining in popularity among the male crowd
this season. Paul Bagrow, salesman at a local men's clothing store, is shown adjusting the tie of a
bright plaid cotton robe, modeled by Dick Reed. Denise Buffington, seated, is looking over the
bright chartreuse, dark green and red colors of the garment, while Pat Rossiter examines another
wide selling polka-dot robe.
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kheion Iow~owa
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V-ETT 7
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The dress that goes down to
there demands the low-cut V-
Ette fashioned With the original
continuous Whirlpool" stitch. A,
B, C cups. In cotton. in nylon
'reg.
S95
q NICKELS ARCADE
Phone 2-2914
=
Fiery, first-quality rhinestones are
Christmas glitter for the holiday season
and all year around. Beautiful stones
hand-set in rhodium-plated settings. She'll
treasure one piece or the entire set ...
and love you for your thoughtfulness.
Tartans seem to be universally
liked.
. * * *
CASHMERE sweaters sell better
than the wool or nylon styles ac-
cording to shop records.
Men do manage to achieve
colorful styles in one phase of-
4
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apparel - nightwear. Pajamas
and robes boast gayety and
richness in fabric. Satin, nylon,
rayon and cotton materials are
used in pajama manufacture.
Bright designs and polka-dots
are wide selling patterns. Com-
fortable slack styles seem to be
preferred.
Quality seems to be the main'
consideration of male buyers. Dark
and plain fabrics seem to be'
favorite suit styles according to a
prominent campus clothier.
"Weight is more important than
color in a suit," he added.
- - - -------------- ---
ANN OWENS
We are sitting
on top of the world .. .
of pretty things-Saris from $3.95 to
$5.95-Echo Scarfs from $2.50 to $5.00
-Handmade Brass from Germany
$2.25 to $20.00.
500 EAST LIBERTY PHONE 3-8781
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with little or no padding. It has
straight hanging body lines and
soft construction.
The colors include the conven-
tional blues, greys and browns.
Green and teel blue are not
used because it is too difficult to
find colored shirts to match
these hues.
The fashion-wary male adds a
hat to complete his outfit. The ex-
perts feel that a man is not
"dressed up" until he doffs the
"college kid" look and dons a hat.
Sports caps are being added to
the wardrobes of college men to
compensate for the blustry weath-
er. Storm coats seem to be popular
for sport and campus wear.
Topcoats are featured in the
grey and tan gabardine favorites
and the tweed and houndstooth
styles.
In addition to clothing, the fin-
ishing touch to a man's dressing is
the application of after-shave lo-
tion and cologne. There is a varie-
ty of such products which may be
found on the market. This type of
item may be needed to complete
one's Yuletide shopping list.
Read and Use
Daily Classifieds
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Whirlpool Strapless, Bras
by Hollywood-Maxwell ... for perfect
strapless holiday comfort
The holiday's most provocative shoulder-bare gowns
and blouses demand the support and firm lines of
Hollywood's Maxwell's strapless brassieres. Left: Nylon
taffeta' and lace long-line bra, with wire support.
White or black. Foam rubber padding at points of
pressure. Size 32 to 38; A, B, and C cups. 8.95.
Right: Rayon satin and English net
K.
LAST-MINUTE
SUGGESTIONS
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SPECIAL
SELLING
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Sweaters
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WOOLS
NYLONS
CASHMERES
ZEPHRE
ANGORA
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SLIPOVERS-Long or short
sleeve or sleeveless.
CARDIGANS-all colors.
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Quilted
Rayon
Satin
short-line bra in white or black,
wired for support. Sizes 32 to 38;
Al B, and C cuaps. $5.
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Blouses
.NYLONS
* LACE
* COTTON
* CREPE
* JERSEY
Long or short or cap sleeve.
Scarfs
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III
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lPmAJAMA
SETS
A wonderful gift sugges-
tion! Tuxedo coot style
with 4 satin button trim,
2 pockets, and satin lined.
Top in chartreuse, white
or Chinese red. Pajama
trousers in gleaming black
satin. Sizes 10 to 18.
ROBE DEPT.
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* WOOL
* CREPE
* CHIFFON
Colors and white.
SKIRTS ... Wool - Rayons - Jersey
FORMALS ... New arrivals daily
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