TIM WHOlIG.AN TRMV
SATURD~AY, MARCHf 4, 190
Institute Makes vances
In Social Research
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Unique Centers Study
Group, Human Behavior
Within the ancient walls of University Hall functions the nerve
center of the Institute for Social Research, one of the world's most
important organizations of its kind.
Directed by Prof. Rensis Likert, the Institute is divided into two
units, the Survey Research Center, devoted to the measurement of
human behavior, and the Research Center for Group Dynamics which
attempts to discover ways of changing group behavior.
Operating independently, but with mutual exchange of informa-
tion and personnel, the two units adequately supplement each other,
making possible new advances in the social sciences.
Survey Research Center . .
Under the direction of Prof. Angus Campbell, the Survey Research
Center uses the sample-interview-survey to measure people's atti-
tudes, behavior and financial status. The sample-interview survey
is in some ways comparable to the commercial poll. It is, however,
a more accurate survey technique than that of Roper or Gallup, prin-
cipally because the scientific method is used in the selection of ran-
dom samples and only highly trained interviewers are employed.
SURVEY RESEARCH, using the sample-interview survey tool,
has made outstanding studies of economic behavior, human relations
and social organization, political attitudes and behavior, and mass
communication and research methods.
For example, the Center has completed five studies of atti-
tudes toward international affairs since 1946. These include: Pub-
lic Reaction to the Atomic Bomb and World Affairs (1946); Amer-
ica's Attitude Toward Aid to Europe (1947) and Public Interest
in World Affairs (1949).
A sixth study is now being conducted in the field of foreign af-
fairs in an attempt to measure the impact of the announcement of
the Russian atomic explosion on U.S.-Russian relations.
CURRENTLY THE CENTER is working on the Fifth Survey of
Consumer Finances. This survey, actually a report of the distribution
of consumer power, has been conducted by the Center annually since
1945 at the request of the Federal Reserve Board.
Survey Research is now engaged in a ten-year program aimed
at increasing understanding of group production and morale. The
program is designed to discover why groups fail to reach their
efficiency potential.
The Center's activities are not, however, limited to measurement
of human behavior and attitudes. Realizing the increasing need for
scientifically trained personnel, the Center provides "on the job" train-
ing for qualified students doing graduate work in the social sciences.
Group Dynamics .. .
The Research Center for Group Dynamics, attempting to discover
ways of changing human behavior, comprises the other unit which
shares an equal place with Survey Research in the Institute. Group
Dynamics investigates a variety of groups in industry, government,
communities, educational institutions and housing projects in an at-
tempt to discover the basic principles underlying group behavior.
Such problems as leadership, group structures, communication
within groups, inter-group relations, effective group functioning and
the training of leaders are carefully studied.
GROUP DYNAMICS HAS conducted studies for such organiza-
tions as the Atlantic Telephone and Telephone Company, the U.S.
Public Housing Authority and the Marshall Field Foundation. More.
recent studies have been made, or are being made, for the Office of
Naval Research, Michigan Bell Telephone Company and the Carnegie
Foundation.
Directed by Prof. Dorwin Cartwright, the Group Dynamics
Center realizes as keenly as the Survey Research Center that prop-
er training in their field of social inquiry is essential to progress.
Individual leaders and even whoe groups have been trained In the
techniques of improved functioning by this center. Staff mem-
bers participate in the graduate teaching program of the Uni-
versity and "on the job" training is available to qualified indi-
viduals.
Further study of group behavior is done at Bethal, Maine, each
summer, where the National Training Laboratory in Group Develop-
ment is held. This laboratory, which the Institute co-sponsors with
the National Education Association, provides an excellent opportunity
for laymen to receive training in the field of human relations, specifi-
cally in problems of leadership and group functioning.
ALTHOUGH A PART OF the University, the Institute for Social
Research is largely a self-supporting, non-profit research institute.
It is established, however, on an inter-department and inter-school
basis.
The organization's existence is made possible through gifts, con-
tracts with private business or government agencies and grants such
as the recent $20,000 grant received by the Survey Research Center
from the Rockefeller Foundation.
Survey Research completed transfer of its staff from Washing-
ton, D.C., where it was a part of the Department of Agriculture in
1947. The Research Center for Group Dynamics, founded in 1945
at Massachusetts Institute of Technology, moved to the University
in July of 1948 making the establishment of the Institute complete.
Slate Open House 4WiHcox Pens Book
CODING-Questionnaires forwarded to the Institute by members of the field staff who conduct the
interviews, are coded lfy graduate students prior to final tabulation. At the present time 47 gradu-
ate students and 27 student wives are employed in the Coding Section of the Institute.
Daily
Photo
Feature
Story By
ROBERT VAUGHN
Photos By
ED KOZMA
.
INTERVIEW-Shirley Heinze, an administrative assistant in the
Field Section simulates an interview with Frances Brumm, a typist
in the Survey Research Center. Of a staff of 311 interviewers, 121
are now operating in various parts of the nation.
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4 ft
COMPLETED PROJECT-Detroit Edison Company executives examine results of a survey con-
ducted for the company by the Survey Research Center. In addition to making a study, the
Center attempts to show the application of its f indings. Improved employee-management rela-
tions are thus made possible by the Center's work.
SAMPLE SELECTION-Areas in which a survey is to be taken are plotted on maps and aerial
photographs. Interviewers throughout the nation receive this material enabling them to do their
job accurately and efficiently. Here, William Mooney and Lysle Sommers of the Sampling Section
ft
Money-Making Students Must
Fill Out Income Tax Forms
9'
Any student who earned more
than $600 during 1949 is required
to fill out an income tax form and
pay taxes before midnight March
15, the office of Collector of Inter-
nal Revenue warned.
Other students who have earned
less than this amount may seek
refunds equal to the amount of
withholding tax deducted from
their pay. These students also
must fill out a form to receive the
rebate.
HOWEVER, STUDENTS do not
have to stay up all night attempt-
ing to fill out these forms. A six
man crew in the office of Collector
of Internal Revenue is prepared
to aid any student in this task. All
tax forms may be obtained at the
'U' Asks Reports
office, Rm. 207, First National
Building.
Students may receive this aid
from 8 a.m. to 4:30 p.m. Mon-
day through Friday. In an at-
tempt to handle the annual "last
minute" crowds, the office will
be open from 8 a.m. to 1 p.m.,
Saturday, March 11. The hours
will be extended until 8 p.m.
March 13 through 15.
"Because, the forms have not
changed for the last few years,
we haven't had the long line up at
the office thatrwe used to have on
the last day," remarked Ronald C.
Wolf, deputy collector in charge
of internal revenue.
TAX RETURN aid may also be
obtained from 3 to,5 p.m. daily at
the Student Legislature's Better
Business Bureau, in the Office of
Mourn Loss
Of DeanLloyd
(Continued from Page 1)
and understanding trustee of the
University's interest in the in-
dividual student."
MISS LLOYD also served in
many off-campus positions. Dur-
ing World War II, she was a mem-
ber of two national commissions
- the Navy's advisory education
committee on women's services,
and a special Committee on Col-
lege Women Students and the
War, set up by the A merican
Council on Education.
MISS LLOYD is survived by her
mother, Mrs. Alfred Lloyd, of Ann
Arbor; one sister, Mrs. William
Jesse, of Chicago; two brothers,
Dr. Putnam Lloyd of New York
and Frederick T. Lloyd, of Battle
An open house for all American
and foreign students will be held
from 8 to 12 p.m. today, at the
International Center, Ed Yanne,
president of the International
Student Association announced.
"It is a wonderful opportunity
for anyone interested in meeting
foreign students," he said.
A.| 1.
Star of Empire, A Study of Bri-
tain as a World Power from 1485
to 1945, by Prof. William B. Will-
cox of the history department, is
being released by Knopf iPublish-
ing Company.
The volume is intended for the
general public rather than class-
room study.
S S
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RESEARCH WORK
Special Work of all Kinds
STAGE COACH INN
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