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December 01, 1944 - Image 6

Resource type:
Text
Publication:
The Michigan Daily, 1944-12-01

Disclaimer: Computer generated plain text may have errors. Read more about this.

___________ ~THE MICHI GAN4 DAILY [ADC.1 .4

ILIA d. f DEC., bf 1944

Detroit Will
Honor Soloist
Carroll Glenn To Play
In Thursday Concert
Carroll Glenn, American-born vio-
linist, who will appear in the fifth
Choral Union concert at 8:30 p. m.
Tuesday, will be honored by the De-
troit Symphony Orchestra at the
Thursday Subscription Concert.'
This young artist, American born
and trained, is the first and only per-
son to win the four major prizes of-
fered in open competition to prom-
ising musicians in the United States
--the Naumberg Foundation, Town
Hall Endowment Series, $1,000 prize
of the National Federation of Music
Clubs, and the Schubert Memorial
Awards.
Born in Chester, S. C.
Miss Glenn was born and lived in
Chester, S. C. until she was eleven.
She then took up her studies with
Edouard Dethier of the Juilliard
School in New York.
Karl Krueger, director of the De-
troit Symphony Orchestra, and Miss
Glenn have combined their talents
before, and it is by special request of
the conductor that Miss Glenn will
perform in Detroit, the difficult Sibe-
lius Violin Concert, op. 47.
Soloist Many Times
Since her first tour Miss Glenn
has appeared as soloist with the New
York Philharmonic, and with the
Chicago, Minneapolis, and Kansas
City Symphonies.
Miss Glenn has had many violins
during her career. Her first one was
a miniature that was, purchased for
$3.80. Today she plays a rare Guad-
agnini, once owned by the late Paul
Kochanski, Polish violinist, intimate
friend and colleague of her teacher,
Edouard Dethier, and loaned to her
by the Juilliard Foundation. It is
valued at $30,000.

AD DEVELOPMENT:
Art School Displays Examples
Of Advertising Layout Design

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"How an Advertisement Is Design-
ed" is the exhibition on display now
through Dec. 9 in the main corri-
dor of the Architecture Building,
Prof. Donald B. Gooch, of the Col-
lege of Architecture and Design an-
nounced today.
The display shows the steps taken
in the formulation of familiar ad-
vertisements. Picture and story
show the development of a sales
campaign from the idea stage to 4he
finished product.
Admen Work Together
The exhibit illustrates the way in
which the artist and the copywriter
work together in the creation of an
advertisement. In the origination of
a sales campaign, the artist often
works independently of the copywrit-
er, and several of these rough sket-
ches are shown. However, after ;he
campaign has been decided upon, the
artist bases his work on the ideas of
the copywriter.
In the display are sketches which
show the steps through which an
advertisement passes from the time
of its origination in the mind of the
art director to its publication in a
magazine or newspaper. First the
art director or advertising designer
(sometimes called the' ayout-man)
originates the illustrative material
and establishes the format of the ad-
vertisement. The "sketch artist"
may then put the art work in a more
finished form for presentation to the

client. If the client approves the
sketch, the finished art and letter-
ing is assigned to a free-lance artist.
The type is then styied by an expert
and set by the printer. When the
finished art is approved by the art
director and the client, engravings
are made.
Readied for Publication
The printer then assembles en-
gravings and type according to the
art director's finished layout, and a
proof is printed. If this is satisfac-
tory to the art director, the adver-
tisement is ready for publication. The
exhibit clearly shows these different
steps in the preparation of an adver-
tisement.
The display is presented through
the courtesy of Young and Rubicam,
Inc., of New York City, and shows the
original layouts by Art Directors
Rockwell, Hurd, Harris, Lins, Lo-
zell, Glenn, Wilson, and Welch for
several nationally known business or-
ganizations.
MYDA To Discuss
Post-War Trdining
Michigan Youth for Democratic
Action (MYDA) will meet at 8:30
p. m. Monday in the Union for the
first of a series of discussions on
"Post-War Military Training."

AI R W A YS SIC N P OS T-A native guard stands under :x
British airways sign at the airport at Karachi, India.

C AG N E Y 1IN A C T ION-.-Practicing judo for his role in
a new picture, Jimmy Cagney drops Jack Sergel, former member
o~f. theLos Angeles police force, with what the Japanese call a
ude-nage. Sergel was Cagney's instructor.

Youth Group
To Meet Dec.

7

Prof. McCluskey To
Lead Guidance Forum
"How does the community organize
itself for youth guidance activities?"
will be the subject of the county
Youth Guidance Committee meeting
to be held at 7:45 p.m., Dec. 7, in the
East Conference Room of the Rack-
ham Building.
Prof. Howard Y. McClusky, assis-
tant to the vice-president in charge
of University relations in the field of
Adult Education, will lead the forum
on local youth guidance problems
encountered by workers throughout
the county.
The county Youth Guidance Com-
mittee, a group formed to advise
Washtenaw communities on how to
cope with their juvenile problems, is
composed of civic leaders from towns
and villages from every part of the
cQunty.
In addition, representatives of the
Huron Valley Children's Center at
Ypsilanti, will be represented at the
meeting.
Brockman To Serve
9 to 15 Year Term
Ernest Brockman, 36-year-old Wil-
low Run worker convicted of robbery
unarmed Saturday, was sentenced
yesterday to serve from 9 to 15 years
in the Prison of Southern Michigan.
Judge Herman Dehnke of Harris-
ville who pronounced sentence stated
that he could have been more lenient
if Brockman's past record were clean.
Brockman was convicted of break-
ing into and robbing the home of
Prof. Amos It. Morris of the English
department, in September, 1943.
Beware of
he's on the prowl
Watch out for "Nippy Air" who
walks abroad these chilly days,
reddening noses and chapping ten-
der lips.
A tube of Roger & Gallet original
Lip Pomade is your protection.
Smooth its invisible film over your
lips and you can defy the harshest
weather. Chapped lips are not
only painful-they're unsightlyl
$p drop in at any drug store and
say "Roger & Gallet original Lip
Pomade in the handy pocket tube."

CARROLL GLENN
AMERICAN VIOLINIST
Choral Union Series
ues., Dec. 5
8:30_P.M.
BOSTON SYMPHONY
Monday, Dec. 11, 8:30 P.M.
. ESSIAH
Sunday, Dec. 17, 3:00 P.M.
Tickets at
University Musical Society
CARROLL GLENN Burton Memorial Tower

JUMPERS TAKE
TO PLAIDS I

'TYPICAL'- Actress No-
reen Roth was chosen "typical
farmer's daughter" by Traveling
Salesmen's League of America.;,

S U R R E N D E R O N W A L C H ER EN-Captured German soldiers line up in Middleburgo
Walcheren Island in Holland, awaiting transportation to prisoiler of war camps on the mainland.

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You couldn't want anything
smarter -or warmer, over any
sweater or blouse than this
new extended shouldered
jumper. At +$10.95
(2 Special groups
at $5.00 and $7.00)

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S Y D N E Y P A R A D E-Allied troops parade in Martin Tlace,
Sydney, Australia, to mark second victory loan opening.

T WI N, C H E E R LE A D E R S-Betty (left) and ebe Binh'
zel, twins from Bowling Green, Ky., lead cheers at U. of Kentuclhy.

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-

Plaid Blouses, too, tops for
this jerkin 'n' skirt set.
The blouse is $6.00. The jera
kin 'n' skirt, at $12.95.
We've grand plaid loafer jack.
ets, too . .. at $10.95.

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