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January 17, 1942 - Image 5

Resource type:
Text
Publication:
The Michigan Daily, 1942-01-17

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THE MICHIGAN DAILY

PAGE IQ'

_. _.

Haas-Medlar,
Other Betrothals
Are Announced
Mr. and Mrs. Charles Haas of Mon-
roe, announce the engagement of
their daughter, Alice Louise Haas,
'42, to Dr. Robert Medlar, '41M, son
of Dr. Edgar Medlar of Mt. Gregor,
N.Y.
President of Kappa Alpha Theta,
Miss Haas was a junior night editor
on the woman's staff of The Daily,
secretary of Scroll, an orientation
adviser and a member of the social
committee of the League. Mr. Med-
lar was president of Phi Chi, medical
fraternity, secretary of Galens, and
received his undergraduate work at
Oberlin College. He is now intern-
ing at Methodist Hospital, Indian-
apolis.
W * *
Mr. and Mrs. N. Chester Sorensen,
of Detroit recently announced the
engagement of their daughter, Donet
Meynell, '42, to Donald Adams Clarke
of Buffalo, N.Y.
Miss Sorensen is a senior in the
literary college, while Mr. Clarke is
a graduate of Antioch College, Ohio,
having taken his master's degree in
social service at Cornelland the Uni-
versity of Buffalo. No date has been
set for the wedding.
Mr. and Mrs. Harry A. Mills, of
Detroit, have announced the engage-
ment of their daughter, Mrs. Vir-
ginia M. Brown, to Dean C. Baker,
son of Mr. and Mrs. H. D. Baker of
Pleasant Ridge.
Mr. Baker is a, graduate of the
University and is a former assistant
editor of the Michigan Alumnus. Hel
is stationed at Fort Custer.-
The engagement of Elsie Wikle,
'42, and Omer E. Robbins, Jr., '42,
son of Mr. and Mrs. O. E. Robbins,
has been announced by Mr. and Mrs.
George F. Wikle of Detroit, parents
of the bride-elect. A June wedding
is planned.
Members of the Theatre Arts Cos-
tume Committee will start work
Monday afternoon on costumes for
the new show.

Comfort Uber Alles

College Campuses Exert All-Out
Effort For National Emergency

Ten Parties Will Be Given Today
As Final' Splurges Before E Day

By BETTY HARVEY
College campuses all over the coun-
try are answering the demand for
all-out national effort in many ways.
Every university and college is send-
ing its share of men to the service,
but action on the campus is not being
neglected in any corner of the coun-
try.
Cornell University is inaugurating
an extensive, program for physical
fitness sponsored by the members of
the senior honorary societies, Quill
and Dagger and Sphinx Head.
Courses in calisthenics for men stu-
dents are purely voluntary but unani-
mous enrollment is expected.
Corsages Sacrificed
Every male Ithacan attending the
Junior Week Formal is expected to
invest the money which he would
normally spend for an orchid or two
in defense stamps or some sort of
defense contribution.
Every college is sponsoring a num-
ber of Red Cross courses and other
defense projects but Massachusetts
State College is seeing to it that the
women students will have time for
their program. A system has been

started to prevent women from par-
ticipating in too many extra-curric-
ular activities. Under the system each
class or student office is worth a cer-
tain number of points. A sorority
presidency is worth 17; editor posi-
tion on the Undergraduate Daily, 30.
No studentcan hold more than 35
points a year.
Final Exams Omitted
Final examinations have been can-
celed entirely for this semester at
PurdueUniversity in an attempt to
speed up the educational program
(slight hint to the Administrative
Board).
More than 100 students and fac-
ulty members of Temple University
have donated their blood in a Red
Cross Blood Bank campaign. The
university is going to try to run this
drive every month until the war is
over.
Sand Protects Buildings
Yale is establishing a system of
air-raid spotters for duty every night
for the duration. Every important
building is being protected by sand
bags and large panes of glass are
being taped with adhesive.

There appears to be a 'pre-final'
spree today, which is too close to E
day (exam day) since ten parties are
planned by campus groups-or may-
be they were planned before the
final schedule was changed.
Alpha Chi Sigma will hold an in-
formalaradio dance from 9 p.m. to
midnight today at the chapter house.
Chaperoning the affair will be Dr.
and Mrs. E. L. Cataline and Mr. and
Mrs. Roland Feldkamp.
A radio dance will be held from
9 p.m. to midnight today at the Al.~
pha Rho Chi house. Mr. and Mrs.
L. A. Enerson and Mr. and Mrs.
F. C. O'Dell will chaperon.
Alpha Xi Delta has planned a
radio dance for today which will be
given from 9 p.m. to midnight today.
The chaperons will be Mr. and Mrs.-
Wim. Steere, Mr. and Mrs. Russell
Johnson and Mrs. Mary Brennen,
the housemother.
A radio dance will be given by
Kappa Delta from 9 p.m. to nuid-
night today. The guests will be Mr.
and Mrs. Avard Fairbanks and Mr.
and Mrs. A. J. Dahlberg.
Still another radio dance will be
held from 9 p.m. to midnight today
at the Kappa Sigma house. Mr. and
Mrs. C. Fischleigh of Detroit and
Mr. and Mrs. A. F. Peterson. ofl
Brighton will chaperon.
Kappa Kappa Gamma is unique
this week in that it is holding a tea
dance from 3 p.m. to 5:30 p.m. today
at the chapter house. Mrs. Ruth
Smith, housemother, will chaperon.
Pi Beta Phi will give a novelty
hard-times party from 9 p.m. to
midnight today. The chaperons will
be Mr. and Mrs. H. E. Groves and
Mr. and Mrs. Warren Cook.
A radio dance will be given at Pi
Lambda Phi from 9 p.m. to mid -
night today. Also present at the

affair will be Mr. and Mrs. S. G.i
Bothman and Mr. and Mrs. J. 0. Ho-1
pel of Detroit.
The Alpha Sigma Mus, who had
planeed to have a toboggan party'
at IHuron Hills, will probably have
to content themselves with a radio
dance from 9 p.m. to midnight to-
day a:t the chapter house. Chaper-
oning the affair will be Rabbi J. M.
Cohen and Mr. and Mrs. Louis Lip-
nik.
Theta Xi will also carry out the
vogue of a radio dance from 9 p.m.'
to midnight today at the chapter
house. Dr. and Mrs. T. D. Fitzgerald
and Mr. and Mrs. D. W. Kelsey will
chaperon.
Saline Valley Farms was the scene
of a barn dance given by Adams
house from 8 p.m. to 12:30 a.m.
yesterday. Mrs. Hunt and Dr. Myers
chaperoned the dance.
Alpha Delta Phi held a radio dance
from 9 p.m. to 1 a.m. yesterday
which was chaperoned by Dr. and
Mrs. A. W. Coxon and Dr. J. Brown
Farrior.
Chi Omega also held a radio dance'
from 9 p.m. to 1 a.m. yesterday at
which Mrs. Robert Burton, Mrs. Har-
ry Phelps, Mrs. Frederick J. Stein-
hilder and Mrs. Louis Kniskern
chaperoned.
An informal "come as' you were"
radio dance was held by Delta Tau
Delta yesterday. Chaperons were Dr.
and Mrs. D. J. Bulmer and Dr. W. M.
Brace.
A radio dance was given by the
Society of Les' Voyageurs from 9
p.m. to 1 a.m. yesterday at which
Mr. and Mrs. H. Q. Mills and Dr. E.
U. Claver chaperoned.
Mu Phi Epsilon and Phi Mu
Alpha gave the first formal dance
ever to be held by these groups from
9:30 p.m. to 12:30 a.m. yesterday in

the Ethel Fountain Hussey Room of
the League. Chaperons for this af-
fair were Mr. and Mrs. John Worley
and Mr. and Mrs. Hardin Van Deur-
sen.
Phi Sigma Delta held a radio
dance from 9:30 p.m. to 1 a.m. yes-
terday. Mr. and Dirs. Ralph Bass
and Mr. and Mrs. M. H. Cohen were
the chaperons.
Sigma Chi also gave a radio dance
from 9 p.m. to 12 p.m. yesterday.
Chaperons were Mrs. A. Wright and
Miss Martha Wheeler.
Zeta Beta Tau members also en-
tertained their guests at an informal
radio dance from 9:00 p.m. to 1:00
a.m. yesterlay. Mr. and Mrs. Charles
Ackerman and Mr. and Mrs. Benja-
min Kessel were the chaperons.
Pledges Namned;
War Has Effect
On Social Events
The Ann Arbor alumnae group of
Alpha Chi Omega sorority will hold
its annual bridge party from 2 pm.
to 5 p.m. today at the chapter house.
Proceeds from the event will go to
British War Relief in behalf of the
local chapter to the national group.
Active members of the chapterwill
assist at the affair following which
they will begin their own War Relief
project.
' *
Because of the shortened final ex-
amination period, the date for the
next international tea, which will be
German, has been changed from Jan.
27 to Feb. 17. A new date will also be
set for the Spanish tea which is to
follow.

Copy-Writer's Job No Picnic',
IMargaret Fishback Proclaims

This mnatching flowered print gown
and robe is ideal for dormitory lounge
lizards, awake or asleep. The quilted
rayon robe is warm and comfortable
for those long winter nights of study-
ing ("they wouldn't be so long if we'd
done that work when we were sup-
posed to instead of having to cram,"
is the familiar phrase that fits in
here.).
Any organization having at least
20 couples going to J-Hop and
wanting a booth must contact me
immediately. Those organizations
which have not turned in their
chaperon lists to me by Sunday
will not have tickets reserved for
the chaperons.
Bruce Renaud, Chairman,
J-Hop Booth Committee

By JEAN GILMER
In the opinion of Margaret Fish-
back, crack copy-writer and pro-
ducer of witty verse, advertising "is
no picnic."
It's a job where hours are long,
where there is a constant "dearth
of peace and quiet," where there is,
little time for connected thought,'
she warns the would-be advertising
copywriter.
A Hectic Career
It is a career to be avoided by any-
one who is inclined to like tranquil-
lity, for, says Miss Fishback in dis-
cussing her vocation, "there will
probably never come a time in retail
advertising when there won't be a
lot of wrestling and haste and jug-
gling necessary in order to arrange
the daily jigsaw puzzles with which
'we try to persuade the public to be

just one insatiable customer after
the other."
She describes the hectic routine-
or rather the absence of it in ani
advertising office where each depart--'
ment store buyer insists on getting
a sketch of his "pink pique grain
washable simulated leather hand-
bags" on a particular page of a par-
ticular paper in a particular space.
But advertising is a stimulating
and exciting field for those who can
take it. There's a real challenge in
writing, for the "results are con-
spicuous by their presence or ab-
sence" after an advertisement has
appeared, and "in a very immediate
and compelling fashion," explains
Miss Fishback.
In large metropolitan department
stores, advertising is planned on a
weekly schedule, with work beginning
on an advertisement a week before
the day it is to appear. Copywriters
in smaller retail concerns are apt to
work under much greater pressure,
however, while advertising agencies
handling national accounts some-
times work months ahead.
College Courses Help
As for the preparation necessary
for copy-writing Miss Fishback be-
lieves college courses in writing ad-
vertising will be of value, though
many of her friends have worked
their way up by practical experience,
starting as assistants at modest sal-
aries after previous store experience
in selling.
College graduates who have ma-
jored in English or who took an in-
terest in writing, are probably better
equipped than the copywriter who
"just drifted into the battle," but
Miss Fishback gives a warning to
such creative neophytes.
"There is a spurious glamour about
advertising work which should be
extinguished," she claims, "for it has
no place in a practical profitable
department store business. Stores
are organized for the purpose of sell-
ing merchandise, not for the mass-
production of theme writers!"
The opportunity for advancement
in this field depends largely on the
particular store policy, as some are
opposed to women while others wel-
come them as top executives. But
the actual writing jobs are almost
exclusively the domain of women,
logically enough, since they must
phrase ads which will appeal to the
women who do most of the buying.
Requires Good Diction
Among those qualifications which
Miss Fishback considers important
for work such as hers are the "ability"
to speak English clearly, simply,
sparingly and without affectation; to
keep a calm, tight hold on one's
Ishirt when there are fourteen things
that must be done at once; to ignite
easily with enthusiasm whether the
subject matter deals with New Zea-
land white bait or seersucker p,-
jamas."
The chief advantage in copy-writ-
ing is that one is never bored. A fic-
Lion writer may be a failure because
she really never has anything to say
and is only "putting words together"
is Miss Fishback's theory. But in
advertising there is at least tangible
subject-matter-"always a hat, or
a cash policy or an air cooling system
or a specially priced piece of cheese
to offer the public which is a great
help to any writer, hack or other-
wise."

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